Naturally Splendid Appoints Dave Eto as CEO, Director

Naturally Splendid Enterprises Ltd.(TSXV:NSP) has appointed Dave Eto as chief executive officer and a member of the board of directors of the company, effective Dec. 5, 2016. J. Craig Goodwin will step down as chief executive officer and will remain as president and on the board of directors.
Mr. Eto has spent over 30 years in the food-processing industry and recently served as executive director and chief executive officer of the B.C. Dairy Association. Mr. Eto was responsible for the overall management of the B.C. Dairy Association, including communicating with hundreds of farmers, working with various governmental departments as well as developing many of the marketing initiatives launched during his term. Previously, Mr. Eto held a senior corporate position with Premium Brands Holdings, which is a company listed on the Toronto Stock Exchange, and is a Canada-based producer, marketer and distributor of specialty food products. Mr. Eto has also held the position of president and chair of the B.C. Food Processors’ Association for the past five years, and has many contacts within the government, academia and the food-processing industry.
Mr. Eto stated: “I have seen Bryan and Craig grow Naturally Splendid from humble beginnings to a vibrant and growing business. I am thrilled to now play a larger role as CEO and work with the Naturally Splendid team, its customers, suppliers and shareholders, and to contribute to the future success. I am confident that my skill set and familiarity with the assets, resources and strategies of Naturally Splendid will provide the necessary foundation for a bright future. The company has a good balance between cash-flowing opportunities, processing capacity, existing retail lines, as well as unique proprietary technologies and products such as HempOmega that create numerous opportunities to move the company forward. I am looking forward to deploying my experience, resources and contacts to maximize those opportunities.”
Mr. Goodwin stated: “Throughout his career, Dave has been a strong advocate of the food-processing sector. He has significant experience in operational, sales and marketing, and manufacturing in a variety of foods including dairy, bakery and ready-to-eat products. Dave’s strength revolves around strategic execution. His skill set and experience allows Naturally Splendid to better optimize our assets. Not just the POS bio-processing centre, our packaging lines, distribution centre, technologies and retail lines, but our people assets as well.”
Mr. Goodwin in his position as president will now focus his attention to business development and sales and marketing. Mr. Goodwin stated: “Having Dave as CEO allows me to focus in the areas where my skill set is strongest. I can now focus on opportunities to increase exports, secure wider distribution of our existing retail lines, monetize our omega technologies starting with HempOmega and expend more efforts in the evolving cannibidiol markets. Dave’s assistance in strategic execution will be invaluable in all these areas.”
Company co-founder Bryan Carson added: “Our business relationship with Dave goes back to the very beginnings of Naturally Splendid. Dave has been a mentor to Craig and myself until he joined the advisory board last year. We are most fortunate to have an individual with the qualifications of Dave and who has an intimate familiarity with the company, its personnel and the opportunities ahead of us. Craig and I welcome Dave to Naturally Splendid.”
In connection with Mr. Eto’s appointment as chief executive officer, Naturally Splendid entered into a consulting agreement with Mr. Eto. Under the terms of the consulting agreement, Mr. Eto will serve as chief executive officer for a period of four years and, in consideration of which, Naturally Splendid will pay Mr. Eto $16,000 per month. As additional consideration, Naturally Splendid has agreed to issue one million common shares as restricted share units to be issued as follows: (i) 100,000 shares on TSX Venture Exchange acceptance; and (ii) 150,000 common shares every six months thereafter.
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