Valens GroWorks Corp (CSE:VGW) CEO Tyler Robson was featured on Legalization Live! with Capital Ideas Media last week as the Canadian market awaited for legalization. He discussed various aspects of Valens’ plans moving forward into the legalized market. The interview commenced with the discussion on the branding that Valens will using. The host of the program showed the audience an ad in the Globe and Mail that featured Robson giving the reader a thumbs up. Robson went on to explain that a person’s fingerprint is unique, just like everyone’s experience with cannabis.
“We believe cannabis is personal,” said Robson. “It’s not a corporate event. It’s basically personal for every individual that uses it. They uses it for different purposes. We wanted to remove some of the corporate stigma that surrounds it.”
Attention then turned to Valens’ extraction facilities, which the company hopes will have the largest footprint in North America. Robson stated that they will be able to achieve this status through the expansion of their facilities and through their extraction methods. The company is planning on expanding their production line to include cannabis-infused beverages and will be scaling their extraction operations in the near future. The company’s focus on concentrates, oils and extraction is due to the belief that flower sales are going to commoditize and go down month-after-month, as has been seen in more mature markets in the US.
Robson also talked about the company’s recent acquisition of Tarukino Holdings and their intellectual property and beverage brands, which fits into their extraction expansion plans. Additionally, he touched on the company’s recent announcement regarding the its expansion into Australia.
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