Targeting the Emerging Global CBD Market
This World High Life Plc profile is part of a paid investor education campaign.*
World High Life Plc (AQSE:LIFE, OTCQB:WRHLF) is a cannabis investment company specializing in the emerging CBD market, specifically the growing market in the United Kingdom and emerging European markets. The company’s investment strategy involves focusing on jurisdictions with well-structured rules and regulations regarding the research and production of medical cannabis, specifically hemp and CBD-based products. Following this approach, World High life is currently focused on the European and Canadian cannabis markets.
World High Life’s first acquisition, Love Hemp, is reflective of the company’s investment strategy designed to target emerging markets. Love Hemp is a London-based supplier of hemp and CBD-based products with distribution agreements in place with supermarkets across the United Kingdom. According to the Brightfield Group, the European CBD market generated approximately US$318 million in 2018 and is expected to grow by over 400 percent through the year 2023.
“CBD is just starting to take hold in Europe, with both product availability and consumer awareness still quite limited. This is a great opportunity for developed brands to enter and expand through Europe with far less competition than we’re seeing in the U.S. With the Novel Foods Act, it is a challenging legal environment to operate in, but impending regulatory changes are likely to smooth the way for significant mid-term growth,” wrote Brightfield Managing Director Bethany Gomez.
Love Hemp is one of the many companies working to drive the European CBD space forward through creative product development. The company has developed a comprehensive line of CBD-based products including oils, sprays, vapes, chocolates, jellies and infused spring water. To facilitate the distribution of the company’s wide range of products, Love Hemp is in the process of negotiating retail agreements with some of the UK’s leading retailers.
To support the company’s positive 2020 sales numbers, Love Hemp’s secondary retailer, CBDOilsUK, and its wholesale production business, LH Botanicals, are both expanding their product lines. Moving forward, World High Life aims to target acquisitions and partnerships in emerging cannabis markets, specifically those with established cannabis regulations that can be easily navigated.
World High Life Company Highlights
- Targeting the emerging European CBD market, projected to grow by over 400 percent by 2023 according to the Brightfield Group
- United Kingdom CBD market projected to grow to £1B per annum by 2025, according to the Center for Medical Cannabis
- Love Hemp acquisition firmly establishes World High Life as a leader in the European CBD market with nearly 100 SKUs available
- Love Hemp product distribution established through nearly 2000 stores in the UK
- Love Hemp partnership with George St. Pierre has the potential to drive awareness of CBD and its remedial benefits
Love Hemp is a leading hemp and CBD product development company based in London. Love Hemp was acquired by World High Life in October 2019 for between C$15.2 and C$16.9 million in considerations. As a leader in the United Kingdom CBD market, Love Hemp stood out as an optimal acquisition target for World High Life, which now has access to a distribution network across the country.
Love Hemp has developed over 80 SKUs comprising of CBD-based oils, sprays, vapes, cosmetics, edibles and water-based products. The company considers product development to be one of its many strengths, which it has leveraged in order to develop new quality offerings within each segment of the CBD market.
As of May 2020, Love Hemp’s extensive product line is distributed in nearly 2000 stores across the United Kingdom including leading brands such as Ocado, Holland & Barrett and WH Smith. In addition to the company’s retail distribution channels, Love Hemp is available for sale online through the company’s website.
Approximately 60 percent of Love Hemp’s sales come from online sources, generating between 30 and 40 percent of the company’s revenue. Nearly one-third of the company’s online sales are from returning customers. Love Hemp recently announced it has generated a 39 percent increase in online sales month-on-month since January 2020. Due to the success of the company’s products in 2020, Love Hemp’s secondary retailer, CBDOilsUK, and its wholesale production business, LH Botanicals, have both announced they are working to expand their product lines.
Following the acquisition of Love Hemp, World High Life announced an agreement with three-time UFC Champion Georges St-Pierre to become the brand ambassador for both World High Life and the Love Hemp brand. Moving forward, the former world champion is expected to provide promotional services via social media and other platforms, educating audiences on the potential remedial benefits of CBD, specifically after an intense workout.
World High Life Management Team
David Stadnyk, Chairman
David has been at the forefront of the cannabis sector in Canada since 2012 and was a key contributor to the Marijuana for Medical Purposes Regulations which were in place between 2013 and 2016. He had been involved with a number of companies in the space including The Supreme Cannabis Company, 1933 Industries (formerly Friday Night Inc., Weekend Unlimited and FSD Pharma).
Robert Payment, CFO
Robert is a Chartered Professional Accountant with 12 years’ experience in finance, reporting, regulatory requirements, public company administration, equity markets, and financing of publicly traded companies. He commenced his career in private practice and since 2014 he has served as a consultant for a number of TSX Venture Exchange and Canadian Securities Exchange (CSE) listed companies.
Andrew Male, Executive Director
Andrew has over 25 years’ experience in sourcing, developing and financing companies across Canada, the US and UK. Andrew is a seasoned Director, holding senior positions at international public and private investment and operational companies. He also works closely with several Family Offices that seek access to an array of transformational opportunities and is a former Founder and CEO of a TSX Venture Exchange Top 50 Company.
Kevin Ernst, Non-Executive Director
Kevin has over 30 years’ experience in the investment banking industry having started his career in wealth management with Merrill Lynch and then UBS before spending nine years at the New York Stock Exchange with responsibility for over 150 listings of North American and Asia-Pacific companies. Kevin is currently a partner in a Toronto based private equity group that specialises in strategic advisory and investments into private technology and healthcare companies.
Charles (Charlie) Lamb, Non-Executive Independent Director
Charlie has over 10 years of experience working as a Canadian corporate and securities lawyer at a large international law firm in New York. With extensive cross-border corporate and securities law experience, Charlie has worked on numerous corporate transactions, including mergers and acquisitions, public and private offerings of securities for investment funds, private equity funds and other alternative investment vehicles in the Canadian markets. He also has significant experience advising broker dealers, advisers and investment fund managers on Canadian compliance issues.
*Disclaimer: This profile is sponsored by World High Life (AQSE:LIFE, OTCQB:WRHLF). This profile provides information which was sourced by the Investing News Network (INN) and approved by World High Life, in order to help investors learn more about the company. World High Life is a client of INN. The company’s campaign fees pay for INN to create and update this profile.
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The information contained here is for information purposes only and is not to be construed as an offer or solicitation for the sale or purchase of securities. Readers should conduct their own research for all information publicly available concerning the company. Prior to making any investment decision, it is recommended that readers consult directly with World High Life and seek advice from a qualified investment advisor.