- DGTL Holdings is a technology-focused, investment and mergers and acquisitions company aimed at acquiring and advancing emerging technologies in digital media and advertising. Significant industries include social, mobile, gaming, and streaming
- The company empowers global brands through story-telling and innovative, fully commercialized enterprise SaaS solutions to optimize advertising and connection with the right content creators.
- DGTL’s flagship solution, #HASHOFF, is a platform that allows brands and agencies to recruit online creatives through commercial partnerships.
- In February 2021, the company announced a video-based social media activation campaign centered around the 2021 NCAA Men’s basketball championship. This campaign spotlights influencers engaging with the event.
Digital media and marketing technologies are constantly evolving, with social media apps such as TikTok, Snapchat, and YouTube experiencing growth, especially during the pandemic and with the adoption of Artificial Intelligence (AI). Influencer marketing also thrived in 2021, and the industry is expected to grow to US$14 billion in 2021, which shows how powerful social media marketing has become. For investors looking into this space, established digital marketing companies that know how to work with social media are an impressive proposition.