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De Beers Turns to Augmented Reality to Market its Branded Diamond
Oct. 12, 2011 01:39PM PST
Gem InvestingForbes reported De Beers is allowing people all over the world to “virtually try on” jewelry.
Forbes reported De Beers is allowing people all over the world to “virtually try on” jewelry.
As quoted in the market news,
The mining giant has turned to augmented reality (AI) to make this possible. AI is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input. In this case people using their computers are able to see rings, earrings and pendants from the new Forevermark Millemoi collection sparkle in the light and to see how the jewelry will move as they virtually wear it in a seemingly live 3D environment.