UpSnap Engages MarketStar as Sales Channel for Proprietary IDM Solution

UpSnap Inc (CSE:UP), a leading provider of mobile and intent based advertising solutions has announced a partnership with MarketStar to augment the existing sales organization and act as an additional sales channel for the company’s Intentional Direct Mail technology.

MarketStar, a innovator of Sales as a Service solutions  has partnered with some of the largest brands and agencies in the world. MarketStar is part of the Omnicom Group (NYSE:OMC).

UpSnap provides highly targeted, data-driven mobile advertising for the brands.

As quoted in the press release:

“We are pleased to be working alongside MarketStar, the industry’s leading sales as a service provider to assist with our distribution and sales strategy for IDM,” said Bruce Howard, CEO of UpSnap. “This relationship creates a new avenue for us to explore outside of the traditional direct sales channel currently utilized and in addition to our relationship with User Friendly Media. We anticipate our partnership with MarketStar will drive revenue growth moving forward as new customers recognize the unique value proposition that IDM offers.”

The Company will continue to pursue its direct sales strategy in addition to the partnership with MarketStar. Both IDM and the Company’s legacy mobile DSP, targeted at SMBs will remain a focus of UpSnap’s sales strategy over the course of 2018.

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