Investors Turning Bearish as Twitter Stock Continues to Plunge

Emerging Technology
Mobile Investing

Twitter is struggling to entice investors and users and reverse the downwards trend in share prices.

By Prashant Sharma
Investors are looking disappointedly at Twitter (NYSE:TWTR) stocks; they have dropped significantly in the last 2 months from $24.87 as of October 5 to $18.19 as of November 29. This downfall in share prices has not only impacted the shareholders, but all the employees of Twitter, as a huge amount of their compensation is offered through stocks. Also Twitter recently announced, during their Q3 earnings call, that they are planning to cut down 9 percent of their workforce.
At first investors were bullish about Twitter since there were ongoing discussions about the company being acquired by Tech giants like Alphabet Inc. (NASDAQ:GOOGL), Walt Disney Co (NYSE:DIS), Microsoft (NASDAQ:MSFT) and Salesforce.com Inc. (NYSE:CRM). But Twitter stocks started collapsing once these companies opted out of the bidding process. With every withdrawal, the shares dropped by a few points, which reduced the market cap and overall size of the company. Twitter could remain independent if there aren’t any serious bids but considering its lack of growth and worries about future earning potential, their share prices may likely continue to drop. The stock surged significantly during the summer months and rose up to 70 percent to reach $24.85 as of October 5. The investors showed interest in Twitter stocks due to the rumours of its buyout but once these proved to be false, traders dumped the stock en masse.
Twitter released its Q3 earnings report in October which beat analysts’ expectations in terms of revenue and earnings per share. They reported Q3 revenue of $616 million versus analysts’ expectations of $605.8 million. The Q3 EPS was $0.13 versus the analysts’ expectations of $0.09. Despite the strong earnings report with a revenue growth of 8 percent YoY, Twitter is planning to lay off 9 percent of its workforce. The company’s net income was around $92 million with advertising revenue showing only 6 percent YoY growth.


 
With Facebook (NASDAQ:FB) and Alphabet holding the majority of the market share for digital advertising, Twitter is finding it harder to improve their advertising revenue. The company is also finding it equally difficult to grow their user base which is another reason for their downfall. Their monthly active users have increased by just 3 percent YoY to $317 million as of Q3 2016. Recently a survey was conducted by Strata, one of the subsidiaries of Comcast, to find out which advertising platforms are preferred by marketing companies. The results were concerning for Twitter as many companies preferred other platforms like Facebook, Google Ads, Instagram and YouTube for their advertising. While 96 percent of users preferred Facebook and 67 percent users voted for YouTube, only 56 percent were interested in Twitter as an advertising platform. All these factors clearly indicate why Twitter is not able to expand its active user base.
Also there were multiple reports of user abuse on Twitter which has caused a negative sentiment among its investors and users. Another bad story about Twitter concerns 32 million recently compromised accounts with passwords available for sale on dark web. The ramifications of this issue created a lot of negative reports about Twitter in the news, which made its users lose confidence in their privacy and online safety. Twitter reported safety as one of the key areas it would focus on improving in their recent letter to shareholders.
Recently a lawsuit was filed against Twitter in the Northern District of California Court by Bronstein, Gewirtz & Grossman LLC. It was filed by clients who reported that Twitter provided false statements about their daily active users in order to influence their purchase of Twitter stocks, between February 6, 2015 and July 28, 2015. The lawsuit accused Twitter of misleading their shareholders with false information about their monthly active users which was reported incorrectly as 550 million.
Market analysts have taken a bearish tone on Twitter after its recent earnings report. Cantor Fitzgerald, Axiom Capital and Canaccord Genuity all downgraded TWTR stocks from buy to hold. Another analyst firm Loop Capital lifted its rating on TWTR from sell to hold. Similarly, RBC Capital Markets, Wedbush and Stifel have also lowered their price targets for TWTR.
As categorically stated by aomarkets.com,

“While Twitter managed to break through the 20-day moving average, 50-day moving average, and 200-day moving average, it has struggled to gain ground. Over the long-term, Twitter has not performed well and remains a highly risky investment for traders.”

Twitter has lot of things to improve such as restricting user abuse and expanding their user base, attracting TV ad budgets and improving their overall revenue. They have to address all these issues swiftly in order to gain confidence from their investors and to boost their share price. If they fail to take prompt actions and regain investor confidence, their share prices might depreciate further and they may end up sharing the same fate as Yahoo.
About the Author:
Prashant Sharma leads the editorial charge at TechPluto, an emerging platform for the sprouting Startup scene and loves talking about the Silicon Valley Honchos and Bigwigs over there.

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