Pricing Competition in the Surgical Camera System Market hits Europe

iDataResearch reported that according to a new series of reports on the European markets for video, high-tech and integrated operating theater equipment , price competition and the prevalence of minimally invasive surgeries (MIS) has created a high demand for surgical cameras. MIS surgeries are cost-effective as they can save a hospital between EUR2,000 and EUR15,000 per patient due to the reduced operating times, shorter hospital stays, and lower infection and complication rates.
According to the press release:

Arthrex has been able to enter the market and gain market share quickly due to its three-in-one camera system concept. This system combines an HD camera, LED lighting and image management through a tablet controller. This bundling system ultimately reduces the overall price and provides a convenient system for facilities. In 2014, the transition to ultra-HD components officially began when Arthrex released the first 4K camera system. Depending on the hospital setup, anywhere from one to three camera heads are usually sold for each camera control unit (CCU).

Dr. Kamran Zamanian, CEO of iData commented:

The market size, as of 2015, is purely determined by the sales of HD systems as SD sales have become obsolete; therefore, conversion to HD systems is no longer a strong market driver like it has been in previous years. HD camera systems have become the standard, which has created competition, causing the average selling price (ASP) to decrease.

Click here to view the full press release.