Pegasystems Launches Pega Paid Media Manager Using AI to Serve More Relevant Digital Ads

Pegasystems (NASDAQ:PEGA) has announced the availability of Pega Paid Media Manager–a Pega Marketing application capability that uses artificial intelligence (AI) to serve digital advertisements at the moment of interaction.
As quoted in the press release:

No other solution analyzes customer behaviors across both owned and paid channels to contextually adapt offers in real time. This enables marketers to hyper-personalize their campaigns, increase conversion and retention rates, and optimize return on ad spend.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/76c38613-cb23-4cdc-b79c-7a20cfff2e91
Most digital campaigns still don’t reflect the customer’s unique situation – resulting in ads shown for previously purchased or unwanted products, or attempts to upsell when the focus should be on retention. Pega Paid Media Manager automatically makes strategic decisions in real time to serve the offer or content most likely to resonate with an individual customer at a specific moment.
Powered by AI from the Pega^® Customer Decision Hub, the solution continuously learns and recalibrates with each new customer or prospect behavior across owned and paid channels – whether it’s making a purchase, browsing an online catalog, requesting service, or clicking an offer. With a deeper level of insight into customer tendencies, marketers can fully orchestrate each paid customer journey with unprecedented control – serving the most relevant ‘right now’ ads wherever and whenever their prospects go online.

Click here to read the full press release.