The Conversation (0)
The Keller Fay Group has signed on as a new client of Engagement Labs (TSXV:EL) for an annual TalkTrack data and technology subscription.
The Keller Fay Group has signed on as a new client of Engagement Labs (TSXV:EL) for an annual TalkTrack data and technology subscription.
According to the press release:
Using TalkTrack, the leading measurement source of word of mouth conversations, the Keller Fay Group will deliver ongoing tracking about the totality of word of mouth conversations happening both online and offline in the retail sector. Analysis will focus on the conversational volume, quality (positive or negative) and the dynamics that drive word of mouth conversation about the company and the retail industry as a whole.
“The power of word of mouth and social media in the retail industry is paramount to driving sales. As a net new client, we are thrilled to work with this large global retailer to leverage word of mouth data to provide greater insight about their consumers and how to tap into the power of word of mouth. As 90 percent of brand-related conversations take place offline, it’s imperative that retailers have an understanding of the conversations taking place within their industry and leverage this research to determine marketing tactics and strategies that will maximize word of mouth conversation and in turn generate sales and increase ROI,” said Bryan Segal, CEO at Engagement Labs.