RhythmOne Announces Full Year 2015 Mobile Advertising Benchmark Report

RhythmOne released its Full Year 2015 Mobile Advertising Benchmarks Report.
According to the company:

The Full Year 2015 Mobile Advertising Benchmarks Report extends the findings from RhythmOne’s 1H 2015 report and sources data from its US-based mobile programs, which spanned 20 advertiser categories and encompassed five ad formats: Interactive In-Stream Video, In-Stream Video, Interstitial Video, Mobile Full Page, and Mobile Rich Media.

Chuck Moran, VP of Marketing, who heads 1R’s research efforts commented:

It is our goal to provide our advertiser partners insight into what’s working and what’s trending in the rapidly evolving mobile space. As mobile devices become ubiquitous as a means of accessing all types of content, advertisers need to keep pace with the formats, lengths and placements that resonate most. It’s no longer a nice to have, but a need to have.

Click here to view the full press release.