Eco-friendly Keystone Gummies Gaining Market Traction, CEO Says
“We need to, as humans and as a society, support the (keystone) species. And that's exactly what we're trying to do at The Gummy Project," said CEO Charlie Lamb.
Eco-friendly Keystone Gummies Gaining Market Traction, CEO saysyoutu.be
“The sales traction and the attention that we have gathered very, very quickly has been tremendous," he said. "And I can tell you that the model definitely does work … we sell gummies. And we plan to sell a lot of gummies. We're super excited about where the company is at and where the company's going based on the initial feedback and sales response that we've received.”
The Gummy Project was launched in April 2022 with the goal of selling low-sugar, plant-based, gluten-free gummies. The company assigns a portion of its profits to support endangered keystone species through carefully selected charitable partnerships. Keystone species are organisms in an ecosystem that are critical to the ecosystem’s survival.
Lamb said people are becoming more aware of the fact that the time to act is now for many of these species, particularly keystone species.
“We have a responsibility to the company, but we also have a responsibility, as humans and as a company, to protect the species," he said. "They can't protect themselves and so we have to take that obligation to protect them. That's exactly what we're trying to do in The Gummy Project.”
The company's keystone gummies began with shark gummies and bee gummies as part of the company’s plan to develop a robust endangered keystone species product mix.
According to Lamb, The Gummy Project's model is to offer a “better-for-you” product developed with the highest environmental standards.
“They're made with gelatin. They're made with pectin. So they're plant-based,” he said.
“We want to be able to offer our consumers, our customers, a better-for-you product that not only tastes good, but you feel good about buying as well.”
Watch the full interview with The Gummy Project CEO Charlie Lamb above.
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