Pressland Forms Strategic Partnership with Showcase, Audience-Engagement Platform for Brands, Celebrities and Content-Creators

- December 10th, 2019

Pressland, a wholly owned subsidiary of Codebase Ventures Inc. (CSE:CODE, FSE:C5B, OTCQB:BKLLF) announced a partnership with Showcase.

Pressland (pressland.com), a wholly owned subsidiary of Codebase Ventures Inc. (“Codebase” or the “Company”) (CSE:CODE, FSE:C5B, OTCQB:BKLLF), today announced a partnership with Showcase (https://showcase.to) a new digital platform that helps brands, celebrities, artists, creators and producers connect more meaningfully with their communities. The companies will work together to build audience-engagement tools for news organizations, independent media and freelance journalists.

“Pressland’s technology will fight fake news and misinformation, and this will help rebuild the public’s trust in media,” said Jeff Koyen, Pressland’s CEO and founder. “At the same time, everyone in the news business, whether they’re a global brand or an individual reporter, must actively re-engage with their audiences. Showcase will help them do this more deeply and effectively.” Koyen also serves as Codebase’s Chief Strategy Officer.

Using artificial intelligence and natural language processing, Pressland’s proprietary platform collects, analyzes and indexes the news media’s around-the-clock production data. When commercial services debut in 2020, this data will be offered as a SaaS product to social networks, search engines and news distributors. Pressland-affiliated publishers, newsrooms and journalists will be offered value-adds that include preferential access to Showcase’s unique audience engagement tools.

Showcase invites brands, celebrities, influencers and other content creators to create unique “badges” that drive community engagement; every project must feature a social-good component. Fans can collect and trade these badges on the Showcase platform. These badges are built on the ERC-721 protocol, a Solidity-based standard for creating collectible tokens.

Similar tokens have been used extensively in the gaming industry to create in-game collectibles. Showcase is the first platform of its kind to use this technology specifically for brands, celebrities and other creators.

“Driving engagement through social good is one of Showcase’s founding mandates,” said Reed Korach, Showcase’s CEO and co-founder. “Considering Pressland’s mission to restore public trust in media, this partnership was an easy fit. We look forward to exchanging resources, expertise and insights that will benefit our companies as well as our communities.”

The partnership includes a talent exchange: Koyen will join Showcase’s advisory board as their news media expert and Korach sits on Pressland’s advisory board as blockchain architect.

Previously announced partners include the Independent Media Institute; online writing community Study Hall; ethical tech pioneers All Tech Is Human; developer of publisher automation tools, OutVoice; hyper-personal technology company, iO; and geolocative photo-sharing app, Membit.

Brooklyn-based Pressland is led by Koyen, an award-winning journalist, technology entrepreneur and veteran media executive. He has worked for Wired, The New York Times, Forbes, Digiday and many other news organizations. Pressland also publishes News-to-Table (newstotable.com), a digital magazine dedicated to issues of media trust and transparency.

About Codebase Ventures Inc.

Codebase Ventures Inc. is a small, hands-on team of financial and technology experts who invest early in emerging technology. We make strategic investments in ambitious founders who aim to upend large markets and deliver the greatest value to shareholders. Through our subsidiary, Code Cannabis Investments, we pursue early-stage opportunities in hemp, CBD, legal marijuana and technology solutions for this fast-growing industry.

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information, please contact:

Brian Keane, Director
Investor Relations
Telephone: 1 (778) 806-5150
E-mail: IR@codebase.ventures

Forward Looking Statements

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint-ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management’s current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “predicts”, “intends”, “targets”, “aims”, “anticipates” or “believes” or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions “may”, “could”, “should”, “would”, “might” or “will” be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

Click here to connect with Codebase Ventures (CSE:CODE; FWB:C5B; OTC:BKLLF) for an Investor Presentation.

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