Love Pharma Inc. (CSE: LUV) (FSE: G1Q0), an international mental health and sexual wellness company, remains extremely active in shaping itself into a real competitor in the biotechpharmaceutical space.  The company's growth and development plan took a major leap forward this week with the announcement that Love Pharma is establishing a "strategic alliance" with Starton Therapeutics (Starton), a leading clinical-stage biotechnology company in the United States.

It's a relationship that finds Starton ideally aligned with Love Pharma's mission of improving "quality of life" for its customers.  And the benefit to Love Pharma is that Starton is well on its way to transforming standard of care therapies with its proprietary dermal drug delivery technology that allows cancer patients to receive continuous treatment so they can live better, longer.

Love Pharma's investment in Starton Therapeutics is primarily based upon "the company's interest in innovative drug delivery technology, such as transdermal patches that can reduce side effects, transforming patient outcomes with established, approved medicines allowing for streamlined market entry with long-term IP protections."

A partnership with Starton offers a host of advantages to Love Pharma and its shareholders, including a wealth of experience from industry leaders, proven clinical trials using its proprietary technology, and a "continuous drug delivery" platform that Love Pharma could exploit in the development of its own clinical portfolio—especially in the "addiction" space.  The company's strategic investment certainly makes a lot of sense for the future of this young global brand.

Love Pharma's Chief Executive Officer (CEO), Zachary Stadnyk, said of the relationship, "This investment provides our shareholders with exposure to a rapidly developing therapeutics business, which just reported positive data from a phase 1 clinical trial evaluating the pharmacokinetics and safety of the company's continuous delivery lenalidomide program. Starton is also entering a phase 2 trial, which the U.S. Food and Drug Administration has already cleared an Investigational New Drug application for STAR-OLZ in Chemotherapy Induced Nausea and Vomiting (CINV).

"With this investment in Starton, we are building our relationship, forming an alliance, and look to Starton's expert management team to reduce risk in our own portfolio of clinical pursuits and focus more on the addiction space."

So, what made Starton Therapeutics an attractive investment now?  Well, earlier this year, Love Pharma partnered with researchers at Johns Hopkins University.  This research initiative aligns with key principles in Love Pharma's strategy as it aims to develop innovative products that establish new consumer applications based upon science and efficacy.  And to further its meticulous plan, the company likely sees a much smoother path forward by expanding its development strategy to include guidance from a vast selection of industry and clinical experts and a highly de-risked avenue into the clinic by way of this strategic alliance with Starton.

It's no secret that Love Pharma wants to develop its own clinical portfolio, and specifically, has its eye on developing therapeutic treatments for addiction.  Pharmaceutical applications for addiction and recovery treatment are an unmet need and represent a growing market, including in the cannabis space where the Johns Hopkins research initiative is focused.  With Starton's mission of delivering meaningful patient outcomes by leveraging the untapped potential of continuous delivery and dermal technology, it's obvious that Love Pharma sees this platform technology and its endless opportunities for expansion, as an ideal platform on which it can develop its own therapeutic treatment(s) for addiction.

The benefit to partnering with Starton and having access to its platform technology is that the "proof of concept" is complete, and the technology has proven it can address unmet medical needs using already FDA-approved drugs to transform patient outcomes.  For Love Pharma and its shareholders, this means much of the hard work is already done.

Starton's proprietary continuous delivery technology can increase efficacy of approved drugs, make them more tolerable, and expand their potential use.  Starton uses three different delivery technologies to provide continuous, low-dose delivery as part of its strategic platform that provides a controlled, sustained release over multiple days.  Starton uses proven transdermal and subcutaneous technologies to transform approved medicines–establishing superiority or new indications.  It is the potential to establish a new indication/use for already approved drugs using the delivery technology, namely in the addiction space that is enticing to Love Pharma.

And Love Pharma isn't stopping there.  The company announced that "to further accelerate its planned strategic alliance with Starton, and to bolster the company's own biotech initiatives in the area, Love Pharma is in discussions with TRPL Laboratory, the lab that develops and supports Starton's transdermal drug delivery programs and is a global leader in transdermal delivery systems."

Investors in Love Pharma couldn't ask for a better way to reduce the risk associated with the company developing its own clinical portfolio than by surrounding itself with a plethora of industry and clinical leaders.  That expertise begins with Pedro Lichtinger, the CEO and Chairman of the Board at Starton.  Lichtinger has spent almost 40-years in the biotechnology arena, including 16 years at Pfizer as President of Global Primary Care and as Pfizer's President of Europe.

Additionally, Love Pharma can draw from the experiences of the former Global Lead, Multiple Myeloma at Celgene, world-renowned scientific leaders in their field leading each program at Dana Farber/Harvard, Mayo Clinic, and Moffitt Cancer Center, and a breadth of operational expertise in regulatory, clinical development, manufacturing, and intellectual property.

The company stated that it is currently identifying and assessing disruptive opportunities within the transdermal biotechnology field, which it believes can be a superior delivery system in many cases for new and existing pharmaceutical therapeutic drugs. With its initial investment in Starton, the company believes it can leverage their expertise and proven success to credibly evaluate potential acquisitions in the transdermal field of advanced drug delivery systems.  This news should be seen as extremely encouraging by the company's investors as it could dramatically accelerate Love Pharma's path to the clinic and the development of its own clinical portfolio. After all, it is these relationships in the biopharma industry that can lead to promising results and real shareholder value.

To learn more about Love Pharma, visit https://love-pharma.com or email investors@love-pharma.com , and to learn more about Starton Therapeutics, visit https://www.startontx.com

About Love Pharma Inc.

With a focus on the global sexual Health and Wellness markets, Love Pharma Inc. was founded in 2020, with a mission to bring to market innovative products that enhance sexual health and wellness while providing an improved quality of life.  Love Pharma holds exclusive licenses to produce, market, package, sell, and distribute patent-protected therapeutic and pharmaceutical products throughout Europe, the United Kingdom, and North America.

About Starton Therapeutics

A clinical-stage biotechnology company focused on transforming standard of care therapies with proprietary dermal technology, so people with cancer can receive continuous treatment to live better, longer. Starton's proprietary transdermal technology is intended to increase efficacy of approved drugs, to make them more tolerable and expand their potential use.

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