Toni Braxton and Aurinia Want People with Lupus Nephritis to Get Uncomfortable to Protect their Kidneys

Braxton, a seven-time Grammy Award-winning singer, songwriter, actress, producer, and entrepreneur, will share her personal lupus journey to empower people with lupus and lupus nephritis to prioritize their kidney health as part of Aurinia's Get Uncomfortable campaign

The Get Uncomfortable campaign is designed to educate and motivate people living with lupus nephritis to protect their kidneys by going to the doctor and completing routine testing to help prevent irreversible kidney damage

Toni Braxton, the award-winning singer, songwriter, actress, producer, and entrepreneur is speaking out about living with lupus and the importance of prioritizing kidney health. In partnership with Aurinia Pharmaceuticals Inc. (NASDAQ: AUPH), a biopharmaceutical company committed to changing the trajectory of autoimmune disease, Braxton hopes to inspire people living with lupus nephritis a serious and common complication of lupus that can lead to permanent kidney damage or kidney failure to see their doctor regularly to complete routine testing and discuss kidney health and treatment options.

Braxton, who was diagnosed with lupus in 2008, will share her story about life with lupus and how she had to embrace uncomfortable moments to effectively manage her kidney health and prevent life-threatening complications.

"Getting routine urine tests and seeing a doctor regularly is so important because up to 30 percent of people with lupus who have kidney involvement will experience kidney failure," said Toni Braxton. "While peeing in a cup is never comfortable, it is so much better than a kidney transplant or dialysis. During the past 15 years, I've learned to prioritize my kidney care and to be a strong advocate for my health – and I'm speaking out now to encourage other women to do the same."

Braxton's partnership with Aurinia is part of the "Get Uncomfortable" campaign, which focuses on empowering people with lupus nephritis to make their kidney health a top priority. The campaign depicts highly relatable—although sometimes uncomfortable—situations involved in routine monitoring of lupus nephritis and highlights the importance of protecting the kidneys by staying ahead of irreversible kidney damage.

"As part of our ongoing commitment to raising awareness for lupus nephritis, we are thrilled to partner with Toni Braxton on the Get Uncomfortable campaign. Since launching in October 2022, the Get Uncomfortable campaign has reached thousands of patients with important information about routine urine testing and treatment options to support informed discussions with their healthcare team. Toni's relatable and authentic story about living with lupus will further inspire people living with lupus nephritis to better understand their health risks and take action to protect their kidneys before it's too late," said Peter Greenleaf, President and Chief Executive Officer of Aurinia.

Aurinia is committed to helping people to take charge of their lupus nephritis, which disproportionately impacts women of color. Black and Asian women are four times more likely to develop it, and Hispanic and Native American women are twice as likely to develop it compared to non-Hispanic White women. The risk of death is three times greater for people with lupus nephritis than for other people with lupus without kidney involvement. By encouraging doctor visits and routine monitoring through urine and blood tests, Aurinia hopes to help people with lupus nephritis avoid further permanent kidney damage and kidney failure.

To learn more visit www.getuncomfortable.com . Toni Braxton will also be sharing information about the Get Uncomfortable campaign on her social media channels.

About Lupus Nephritis

Lupus nephritis (LN) is a serious manifestation of systemic lupus erythematosus (SLE), a chronic and complex autoimmune disease. About 200,000-300,000 people live with SLE in the U.S. and about one-third of these people are diagnosed with lupus nephritis at the time of their SLE diagnosis. About 50 percent of all people with SLE may develop lupus nephritis. If poorly controlled, LN can lead to permanent and irreversible tissue damage within the kidney. Black and Asian individuals with SLE are four times more likely to develop LN and individuals of Hispanic ancestry are approximately twice as likely to develop the disease when compared with White people with SLE. Black and Hispanic individuals with SLE also tend to develop LN earlier and have poorer outcomes when compared to White people with SLE.

About Aurinia

Aurinia Pharmaceuticals is a fully integrated biopharmaceutical company focused on delivering therapies to treat targeted patient populations that are impacted by serious diseases with a high unmet medical need. In January 2021, the Company introduced LUPKYNIS® (voclosporin), the first FDA-approved oral therapy for the treatment of adult patients with active lupus nephritis (LN). The Company's head office is in Edmonton, Alberta, its U.S. commercial hub is in Rockville, Maryland, and the Company focuses its development efforts globally.

Corporate/Media:  
Andrea Christopher
Corporate Communications/Corporate Affairs, Aurinia
achristopher@auriniapharma.com

Investors:  
Aurinia@westwicke.com

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  • Following a national competition, AbbVie and SpinUp – the University of Toronto's lab-based, life sciences accelerator – announce Neuropeutics Inc as recipient of first AbbVie Biotech Innovators Award
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AbbVie Biotech Innovators Award. (CNW Group/AbbVie Canada)

"We are delighted to have this opportunity to collaborate with a global biopharmaceutical company such as AbbVie, and the University of Toronto's SpinUp, to advance Neuropeutics' therapeutic research and development across multiple neurodegenerative diseases. At Neuropeutics, we are committed to developing targeted therapies to extend neurodegenerative disease patients' survival and improve their quality of life. This award allows us to pursue that mission with greater momentum," said Dr. Marc Shenouda , CEO & Co-Founder of Neuropeutics Inc.

Neuropeutics Inc's scientific entrepreneurial spirit directly aligns with the mandate of the AbbVie Biotech Innovators Award to foster research, innovation and growth within Canada's life sciences sector. A hallmark of neurodegenerative diseases is protein aggregation. One such protein is TDP-43, a normally nuclear DNA/RNA binding protein, which in disease conditions becomes mislocalized and forms cytoplasmic aggregates causing neuronal toxicity. Neuropeutics Inc has developed a novel strategy to address diseases such as: Amyotrophic Lateral Sclerosis (ALS), Frontotemporal dementia, Alzheimer's disease, Huntington's disease and Parkinson's disease.

"It was impressive and motivating to see the variety of entries and the calibre of early-stage biotech companies who applied for the Award. We thank all who participated in this life science competition," said Rami Fayed, Vice President and General Manager of AbbVie Canada. "After a rigorous evaluation process, it is with great pleasure that we are announcing that Neuropeutics has been named the recipient of the AbbVie Biotech Innovators Award for its pioneering work in neurodegenerative diseases. We look forward to supporting the journey of Neuropeutics, in collaboration with SpinUp, to accelerate their efforts to deliver life-changing innovation to patients."

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The AbbVie Biotech Innovators Award was launched in 2024 in collaboration with SpinUp, a purpose-built laboratory for chemistry and biological work or wet lab incubator at the University of Toronto . The Award is to support early-stage Canadian biotechnology startup companies with the potential to generate transformational therapies in areas that align with AbbVie's therapeutic areas of focus: immunology, oncology, neuroscience, and eye care. Neuropeutics Inc will receive a year of laboratory space at no cost, in addition to access to SpinUp's core equipment, services, entrepreneurship programming, and research talent community at the University of Toronto . Neuropeutics Inc will also benefit from mentorship by AbbVie's scientific and business executives.

For more information on the AbbVie Biotech Innovators Award, please visit: https://spinup.utm.utoronto.ca/biotech-innovators-award/ .

About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.

For more information about AbbVie, please visit us at www.abbvie.ca . Follow AbbVie Canada on Instagram or find us on LinkedIn .

About SpinUp
SpinUp is the first wet lab startup incubator at the University of Toronto , Canada's leading centre for learning and discovery and one of the world's top-two universities for health science productivity . SpinUp is purpose built to drive life science innovation. It offers early-stage start-ups access to outstanding and highly subsidized wet lab space, equipment, entrepreneurship programming and expertise at a brand new, state-of-the-art research facility at U of T's Mississauga campus. Visit our website at spinup.utm.utoronto.ca and connect with us on Instagram and LinkedIn .

SpinUp is proudly part of U of T Entrepreneurship , a network of 12 accelerators across three campuses. Over the past 10 years, this network has supported more than 1,200 capital-backed companies, which have created 17,000 jobs and raised $12 billion in external investment. U of T now launches more research-based start-ups than any university in North America outside of MIT . The AbbVie Biotech Innovators Award is part of U of T Mississauga's Blue Ticket program at SpinUp, which provides a one-year SpinUp membership.

About Neuropeutics Inc  
Neuropeutics is a for-profit Canadian pharmaceutical company developing targeted therapies to extend neurodegenerative disease patients' survival and improve their quality of life. To learn more, please visit us at www.neuropeutics.ca , contact us at info@neuropeutics.ca , and connect with us on LinkedIn .

Neuropeutics Inc CSO & co-founder Dr. Janice Robertson (left) and Dr. Marc Shenouda, CEO & Co-Founder. (CNW Group/AbbVie Canada)

SOURCE AbbVie Canada

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