After banding together to ask for guidelines on the marketing of cannabis in Canada, a group of Canada’s top licensing producers (LPs) have now introduced their recommendations for the rules of branding and promotion of cannabis.
Developed in partnership with the Canadian Medical Cannabis Council and Cannabis Canada Association, both representing 27 LPs combined, the official “Adult Use Cannabis Advertising and Marketing Guidelines for Licensed Producers,” has recommended its adoption by the federal government when cannabis becomes fully legalized next year.
The guidelines, according to the announcement, will allow any LP to “explain” why their product is developed in a safer environment than what is available on the black market.

US Election 2020 and Cannabis

 
Investing in cannabis? Read what experts have to say about cannabis and the US Election!
 

Coalition of LPs has 18 active members

The group of LPs that jointly announced the plan in July to develop these guidelines include Aphria (TSX:APH), Canopy (TSX:WEED), OrganiGram (TSXV:OGI), The Hydropothecary Corporation (TSXV:THCX).
With a few additions since the last announcement, the partnership has become strong enough, now with 18 members, to get its own official name: the Coalition for Responsible Cannabis Branding.
“The agreement to develop guidelines builds on the advocacy efforts of participating Licensed Producers, and their respective Associations,” the announcement said.
“If adopted by the federal government, we believe these guidelines will help ensure that the legal industry can effectively compete against the illicit market,” Cameron Bishop, co-chair of the Coalition for Responsible Cannabis Branding said in the statement.


Five main principles part of the recommended guidelines

One of the main takeaways from the recommended guidelines includes the ruling that marketing from LPs won’t target people under 18 as potential consumers.
“Marketing by LPs will only promote brand preference, and will not attempt to influence adult non-consumers of psychoactive cannabis products to become consumers,” one of the five principles put forward by the coalition indicated.
The guidelines also include “media restrictions,” which says any given LP will only show their advertisements on TV, radio, and websites or social media platforms where 70 percent of the audience must be over 18.
The announcement further states these guidelines have been shared with government officials throughout various levels of the federal government in charge of the cannabis sector. However, the group warns this does not meet an official endorsement, yet.
The guidelines also encourage complaints in the case one LP breaks these self-imposed rules. “Complaints will be handled by Ad Standards and adjudicated by the independent Standards Council,” the document indicated.
Don’t forget to follow us @INN_LifeScience and @INN_Cannabis for real-time news updates!
Securities Disclosure: I, Bryan Mc Govern, hold no direct investment interest in any company mentioned in this article.

US Election 2020 and Cannabis

 
Investing in cannabis? Read what experts have to say about cannabis and the US Election!
 

Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Aurora Cannabis Inc. (NYSE: ACB) between February 13, 2020 and September 4, 2020, inclusive (the “Class Period”), of the important December 1, 2020 lead plaintiff deadline in the securities class action. The lawsuit seeks to recover damages for Aurora investors under the federal securities laws.

To join the Aurora class action, go to http://www.rosenlegal.com/cases-register-1965.html or call Phillip Kim, Esq. toll-free at 866-767-3653 or email pkim@rosenlegal.com or cases@rosenlegal.com for information on the class action.

Keep reading... Show less

Pawar Law Group announces that a class action lawsuit has been filed on behalf of shareholders who purchased shares of Aurora Cannabis Inc. (NYSE: ACB) from February 13, 2020 through September 4, 2020, inclusive (the “Class Period”). The lawsuit seeks to recover damages for Aurora Cannabis Inc. investors under the federal securities laws.

To join the class action, go here or call Vik Pawar, Esq. toll-free at 888-589-9804 or email info@pawarlawgroup.com for information on the class action.

Keep reading... Show less

The Israeli cannabis market is picking up with a new supply deal from a Canadian producer.

Also this week, new data showed sales of Canadian cannabis edible products may be stalling.

Keep reading... Show less

The Israeli cannabis market is picking up as a Canadian producer announced a new supply deal in the country.

Also this week it was shown the sales of Canadian cannabis edible products may be stalling, according to new data.

Keep reading... Show less

The Portnoy Law Firm advises investors that class action lawsuits have been filed on behalf of investors in the following publicly traded companies. Shareholders interested in taking an active role in these cases have until the deadlines indicated below to petition the court. There is no cost or obligation to you. See below for more information on these cases.

Credit Acceptance Corporation investors (NASDAQ: CACC); December 1, 2020 deadline, click here to join .

Keep reading... Show less