NexTech AR Solutions (CSE:NTAR), augmented reality (AR) company announced that it has signed an agreement with leading Canadian trucking logistics company, Challenger Motor Freight. As part of the agreement, NexTech will be providing AR-powered recruitment services to add a new layer to the dialogue, while heightening engagement for potential candidates as part of the recruitment process.
As quoted in the press release:
Through the use of hologram brand ambassadors and AR technology, Challenger Motor Freight is looking to give new prospective drivers a truly personal tour on their journey to become a Challenger employee.
“We’re excited that through our ARitizeTM platform we’re able to create value for such a large and well respected company as Challenger, showcasing how augmented reality can enhance recruitment and new employee engagement,” said Evan Gappelberg, CEO of NexTech. “Our ARitizeTM platform is a powerful tool which allows brands to curate an immersive, branded experience where they can sell, teach, communicate and share their product, service or experience through Augmented Reality (AR) accessible on a device all consumers use regularly – their mobile phone.”
NexTech is one of the leaders in the rapidly growing AR industry, estimated to hit $120 billion by 2022, according to Statista.