Fluent Appoints Brian Hogan to Lead Fluent Health

Fluent Inc (NASDAQ:FLNT), a leading data driven performance marketing company announced that the company has appointed Brian Hogan as president, Fluent Health effective immediately.

The company said that the Hogan will oversee the launch of the health marketing division as the company continues to aggressively grow and expand its business.

As quoted in the press release:

“With his expertise in health marketing and impeccable track record of building new data-driven platforms, Brian is a tremendous addition to the team,” said, Matt Conlin, President and Co-Founder. “We are thrilled to welcome him as we continue to expand our business and evolve how we service different verticals and monetize our data assets.”

Hogan, a successful entrepreneur and co-founder of LifeScript, is an accomplished executive with over 18 years in digital marketing, data and marketing services.  Under his leadership as COO, LifeScript became one of the most visited online health destinations, generated over $85 million in revenue in 2016, and was named one of the INC 5000 Fastest Growing Companies in 2017. During his tenure, Hogan launched their performance marketing platform which became the largest in the health information sector.

“Fluent is poised to become a dominant player in health marketing given its unique first party and self-declared data asset,” said Hogan. “I am excited to join the team and to be driving the company’s momentum forward as we expand into the health vertical.”

Hogan is joined by multiple team members including, Morgan Rigsbee, VP, Product & Strategy, Fluent Health and Allison Fee, Director, Programmatic Sales.  While at LifeScript, this team formed the LifeScript Data Solutions group where they launched and managed the company’s successful programmatic division. Together they built one of the largest programmatic data marketing platforms in the health sector.

The creation of Fluent Health is the latest in a number of significant moves by the company to grow and expand its business. With these additions to the team, Fluent expects to further diversify its solutions to continue to drive value and results for our clients.

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