VIDEO — EY Experts: Canada's Cannabis Market Needs Changes, How Government Can Help

EY recommends tax policy changes to help cannabis companies

In the report, EY outlines several ways government stakeholders could aid the cannabis industry.

Among the top takeaways is the need for updated tax policy for cannabis products. The experts want to see reductions in excise duty rates and a combined provincial and federal tax to create a “single national excise stamp.”

The report also suggests that the government adjust its rules regarding promotional materials and packaging restrictions — two factors that Canadian operators often single out as affecting their overall business models.

Cannabis industry unites to call for government action

At the most recent Lift & Co. Expo in Toronto, several key voices in the Canadian cannabis market joined in unison to ask federal and provincial regulators to engage more willingly with the industry.

From calls for a thorough market review and lower substance restrictions, Lift Expo discussions clearly signaled the industry's dissatisfaction with the rules put in place by the federal government.

“I think the need for change has become more urgent,” Trina Fraser, a partner at the law firm Brazeau Seller, said.

“If we come together, if we present a clear, cogent case for change as a collective voice, the government is listening. And if it aligns with the government objectives, we will see changes made.”

This need for change sparked the EY report, which was commissioned by the Cannabis Council of Canada (C3), an organization looking out for the best interests of Canadian cannabis licensed producers.

Financial circumstances hurting Canadian cannabis producers

In a recent interview with INN, Matt Hawkins, founder and managing principal of Entourage Effect Capital, said there is next to no interest or appetite for Canadian cannabis operators, even those listed on senior US exchanges.

“I think they are flawed business models for the most part,” he said.

This sentiment has been felt by cannabis analysts for years now. While Canadian operators got the ball rolling on legitimate investments in cannabis stocks, US operators now command most of the market's attention.

That turn has resulted in several Canadian operators struggling to raise capital, according to El-Cheikh.

While there is some level of optimism around the idea of Canadian companies readjusting their costs and finding niches to survive in, it’s clear the glory days of Canadian cannabis producers are most likely gone.

“It all comes down to just bad planning and exuberance,” Nawan Butt, portfolio manager with Purpose Investments previously told INN, referring to the amount of waste produced by Canada's cannabis companies.

Watch the interview with El-Cheikh and O’Riordan to hear about previous Canadian tax policy changes and just how dire the situation could get for the cannabis industry if some of the suggested changes don't take place.