BlackBerry Launches New Unified Partner Program

BlackBerry Limited (NYSE: BB; TSX: BB) today announced a new global partner program the BlackBerry Partner Program that combines the award-winning BlackBerry Enterprise Partner Program and BlackBerry Cylance Partner Programs into one comprehensive structure.

BlackBerry Logo Black (PRNewsfoto/Blackberry Limited)

Doubling down on BlackBerry's commitment to the partner community to facilitate Growth , Innovation , and Enablement, the new global program features a unified sales portal with convenient, real-time access to a revamped curriculum of training, tools and enablement resources to aid partners' Go-To- Market efforts.

As part of the new program, all 2200+ BlackBerry resellers and distribution partners will have access to BlackBerry's entire portfolio of solutions, enabling them to generate new revenue opportunities by offering organizations a range of market leading cybersecurity and endpoint management options to help protect businesses, endpoints and people, while ensuring business continuity.

The new program also includes a 'Partner Protection' feature, allowing partners to register their deals to receive higher discounts by working closely with BlackBerry's field sales teams. There are also several reseller partner distinction levels in the new program, including Gold, Platinum and Emerald, which provide increased levels of benefits and discounts to partners based on their annual new business revenue targets and technical capabilities. Select value-added distributors will also have the ability to obtain back end rebates for achieving new business growth targets.

"Partners are instrumental to BlackBerry's growth goals and with the new unified global partner program, we have all of the necessary ingredients to help drive new revenue opportunities for them as organizations the world over struggle to maintain business continuity during a time in which the scale and variety of cyber threats continues to grow," said May Mitchell , VP of Channel, Alliances and Field Marketing at BlackBerry. "Thanks to our artificial intelligence, machine learning and automation-driven technology portfolio, no one delivers zero trust security like we do. We're confident that the new program will be well received by partners who see significant opportunities amidst a security market and threat landscape that shows no signs of slowing down."

Additional benefits of the new BlackBerry Partner Program include:

  • A new partner portal allowing partners to submit deal registration and access online training along with sales enablement tools and marketing campaigns.
  • A single deal registration program where partners can obtain higher discounts for new opportunities.
  • New online modular training curriculum for Partner Sales and Partner Technical Sales focused specifically on BlackBerry Spark® Suites.
  • Access to the Beta community and knowledge base to test products before they are released.
  • Availability of Not For Resale (NFR) licenses so partners can educate, test and trial deployments within a virtual sandbox environment.
  • Demand generation & sales support via proposal-based marketing funds, case studies, strategic Go-To-Market engagement and access to inside sales resources.

Members of BlackBerry's Partner Advisory Council were given a sneak peek of the new program earlier this fall, with many of the new enhancements coming as a direct result from reseller and distributor feedback.

"We are excited by how BlackBerry has embraced simplicity and flexibility as part of its new unified partner program and in recognition of the reality of the complex and chaotic security environment that today's businesses are grappling with," said Dominic Grillo , President of Atrion Communication Resources. "We look forward to working with their partner team in the months and years ahead. With BlackBerry's security at the core, both our enterprise and mid-market customers can be confident in their ability to manage, protect and defend the connected devices and things within their organization so that they can focus more on what matters most to their business."

To find out more about becoming a BlackBerry partner, please visit https://www.blackberry.com/us/en/partners .

About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 175M cars on the road today.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security management, encryption, and embedded systems.  BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Media Contact:
BlackBerry Media Relations
(519) 597-7273
mediarelations@BlackBerry.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/blackberry-launches-new-unified-partner-program-301145194.html

SOURCE BlackBerry Limited

News Provided by PR Newswire via QuoteMedia

The Conversation (0)

Apple Jing'an to welcome its first customers this Thursday, March 21, in Shanghai

The new Apple Store in Shanghai features Apple's best lineup of products ever, special Today at Apple sessions that celebrate local culture, and a team of more than 150 ready to offer excellent service to customers

Apple® today previewed Apple Jing'an, located near Jing'an Temple and Jing'an Park in Shanghai. The store is encircled by an exterior plaza that gives the community a gathering place for special events, as well as providing a one-of-a-kind shopping destination where customers can discover and buy Apple's unparalleled lineup of products and services.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

Driving Sustainable Excellence and Inspiring the Next Generation: A Blueprint for Companies

Qualcomm

By Angela Baker, VP, Corporate Responsibility and Chief Sustainability Officer, Qualcomm Incorporated

News Provided by ACCESSWIRE via QuoteMedia

Keep reading...Show less

Qualcomm Increases Quarterly Cash Dividend

Qualcomm Incorporated (NASDAQ: QCOM) today announced that its Board of Directors has approved an increase in the Company's quarterly cash dividend from $0.80 to $0.85 per share of common stock. This dividend increase will be effective for quarterly dividends payable after March 21, 2024 and will raise the annualized dividend payout to $3.40 per share of common stock.

Cristiano Amon, President and CEO of Qualcomm Incorporated, said, "We are pleased to announce an increase in our quarterly dividend. We remain committed to returning capital to stockholders through a balanced capital return policy, including a baseline of anti-dilutive stock repurchases."

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

Apple unveils the new 13- and 15-inch MacBook Air with the powerful M3 chip

The world's most popular laptop is better than ever with even more performance, faster Wi-Fi, and support for up to two external displays — all in its strikingly thin and light design with up to 18 hours of battery life

Apple® today announced the new MacBook Air® with the powerful M3 chip, taking its incredible combination of power-efficient performance and portability to a new level. With M3, MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air. 1 And with a faster and more efficient Neural Engine in M3, MacBook Air continues to be the world's best consumer laptop for AI. The 13- and 15-inch MacBook Air both feature a strikingly thin and light design, up to 18 hours of battery life, 1 a stunning Liquid Retina® display, and new capabilities, including support for up to two external displays and up to 2x faster Wi-Fi than the previous generation. With its durable aluminum unibody enclosure that's built to last, the new MacBook Air is available in four gorgeous colors: midnight, which features a breakthrough anodization seal to reduce fingerprints; starlight; space gray; and silver. Combined with its world-class camera, mics, and speakers; MagSafe® charging; its silent, fanless design; and macOS®, MacBook Air delivers an unrivaled experience — making the 13-inch model the world's bestselling laptop and the 15-inch model the world's bestselling 15-inch laptop. Customers can order starting today, with availability beginning Friday, March 8.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

Enabling the Deep-Tech and Innovation Ecosystems in Vietnam, Taiwan and Africa

QualcommQualcomm programs are helping drive digital transformation through growth of innovation, IP awareness and more in various emerging markets of the world

News Provided by ACCESSWIRE via QuoteMedia

Keep reading...Show less

Building Skills in Afterschool: STEM Next and Qualcomm, Inc. Lead the Way for Future Innovators

Qualcomm

In a rural town in New York, a 6th-grade boy has just finished working through the Engineering Design Process and reflects, "When I thought about engineering, I thought it was just building things, but I learned what a mechanical engineer did and now that's what I want to be."

News Provided by ACCESSWIRE via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×