Ayurcann Signs New Partnership with California Brand Green Bee Botanicals for the Canadian market

Building on incredible growth opportunities presented in 2021, Ayurcann Holdings Corp. (CSE: AYUR) (the " Company " or " Ayurcann) is pleased to announce that the company has signed a partnership agreement with California based Green Bee Botanicals to produce CBD and THC infused cannabis wellness products for the adult use market in Canada. Sales of the Green Bee Botanical products is set to begin in 2021.

Green Bee Botanicals is a female-founded and owned company with an award-winning line of cannabis topicals, specifically designed to address women's needs. Their founder, Bridget May, a chemist and botanist, has utilized her knowledge to curate a suite of science-based organic, 100% vegan, paraben/formaldehyde/phthalate-free line of skin care serums, oils and creams. Products of Green Bee Botanicals

Containing high-quality, full-spectrum distillate extracted from select outdoor cultivators, Green Bee's products have proven to be effective and popular in California, as well as highly prized, winning the 2021 Weedcon Cup, the 2020 Think Dirty Clean Beauty Awards, and in April 2021, Green Bee Botanicals Renewing Serum won first place at the 17 ^th annual Emerald Cup Awards. The Emerald Cup Awards is considered to be the most important and influential cannabis contest in the world, with Rolling Stone naming it "The Academy Awards of the cannabis industry".

Green Bee Botanicals products are currently sold in over 55 cannabis dispensaries across the state of California and is available online for home delivery through recognized delivery services across the state.

The Chairman and CEO of Ayurcann Mr. Igal Sudman stated: "This new partnership presents a great opportunity to bring a well-recognized and trusted brand to the Canadian market, and we are proud to announce another remarkable growth opportunity for Ayurcann." Mr. Sudman further commented: "There is currently a lack of cannabis topicals that speaks to the needs of female consumers, and I cannot think of a product line that does this better than Green Bee Botanicals. Their award-winning formulations paired with Ayurcann's high-quality extraction and efficient manufacturing create a flawless combination."

Bridget May, Green Bee Botanical's founder and in-house formulator stated: "Green Bee Botanicals is really a unique brand in the space because our products are designed for women's facial skincare and there is virtually no one else is doing in the regulated cannabis space today. Ms. May continued: "With our unique products and brand messaging, Green Bee is able to bring new customers to cannabis products who wouldn't otherwise be entering these retail spaces. Some California retailers we work with have teased that Green Bee is a ‘gateway brand' that attracts clients who come in for our cosmetics and massage oil but who then discover other cannabis wellness products that are great for sleep, anxiety, pain relief and all the other great things cannabis is good for."

"While women still make up the majority of our customers, men went from 10% of our customer base in 2019 to 25% in 2020 and now close to one-third in 2021 so far," explained Green Bee Botanicals' co-founder, Kim Howard. "Not only are men's grooming and skincare the fastest-growing segments in the global beauty industry, but men still make up over 60% of cannabis customers overall, according to Headset. They're buying Green Bee products as gifts and increasingly for themselves."

For further information, please contact:
Igal Sudman, Chairman and Chief Executive Officer
Ayurcann Holdings Corp.
Tel:  905-492-3322
Email: info@Ayurcann.com

Investor Relations:
Ryan Bilodeau
Tel: 416-910-1440
Email: ir@Ayurcann.com

About Ayurcann Holdings Corp.
Ayurcann is a leading post-harvest solution provider with a focus on providing and creating custom processes and pharma grade products for the adult use and medical cannabis industry in Canada. Ayurcann is focused on becoming the partner of choice for leading Canadian cannabis brands by providing best-in-class, proprietary services including ethanol extraction, formulation, product development and custom manufacturing.

About Green Bee Botanicals
Led by childhood friends and catering to conscious consumers, California-based Green Bee Botanicals makes organic, vegan and cruelty-free skincare products that work. Every small batch is tested by an independent lab to prove it is clean — free of toxins and carcinogens, which are commonly found in mainstream cosmetics. All products are formulated by Green Bee's founder, chemist and botanist Bridget May, with effective plant actives, including full-spectrum cannabis and CBD. Follow Green Bee on Instagram at @greenbeebotanicals .

Neither the Canadian Securities Exchange nor its Regulation Services Provider have reviewed or accept responsibility for the adequacy or accuracy of this release.

Certain statements included in this press release constitute forward-looking information or statements (collectively, "forward-looking statements"), including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", "may", "should" and similar expressions to the extent they relate to the Company or its management. The forward- looking statements are not historical facts but reflect current expectations regarding future results or events. This press release contains forward looking statements, including but not limited to statements relating to the Company's expansion plans and future production capacity. These forward-looking statements are based on current expectations and various estimates, factors and assumptions and involve known and unknown risks, uncertainties and other factors.

Forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Factors that could cause the actual results to differ materially from those in forward-looking statements include, but are not limited to, failure to obtain regulatory approval, ability to increase production at the Company's facilities, the continued availability of capital and financing, and general economic, market or business conditions. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. Although such statements are based on management's reasonable assumptions, there can be no assurance that the statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize.   Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, Further, there may be others that cause results not to be as anticipated, estimated or intended and such changes could be material. Public health crises, including the ongoing novel coronavirus (COVID-19) pandemic, could have significant economic and geopolitical impacts that may adversely affect the Company's business, financial condition and/or results of operations.  The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by law. Readers should not place undue reliance on the Company's forward-looking statements.