Hyphenate Announces U.S. Launch; Introduces its Cloud Platform for Mobile Instant Messaging

SAN FRANCISCO, June 22, 2016 (GLOBE NEWSWIRE) — Hyphenate, provider of a proven cloud platform for Mobile Instant Messaging (MIM), today announced the launch of the company and the Hyphenate MIM platform, designed for mobile application developers to quickly and seamlessly add embedded instant messaging, group chat, and file sharing capabilities into their mobile apps.

Today’s mobile app developers face an increasingly competitive and crowded app marketplace. Hyphenate’s MIM platform provides a complete, scalable and cost-effective solution that delivers fully customizable and configurable embedded chat capabilities for any app. By integrating Hyphenate’s MIM platform, developers avoid the time, cost and complexity of building their own instant messaging features and backend infrastructure. The Hyphenate MIM platform is on demand and free to try for up to 5,000 Monthly Active Users.

Zapya, a free tool for sharing files wirelessly across mobile devices, is expanding into North America but already enjoys more than 400 million users who send nearly 100 million messages daily across the globe.

“Adding Hyphenate’s mobile instant messaging capabilities to our app helped contribute to a 50 percent growth in number of user installs, lowering our cost-per-acquisition. We’ve also doubled the average amount of time users spend in-app, up to 20 minutes per day. This type of user stickiness is great news for our advertisers, and has helped our bottom line,” said Shangpin Chang, CTO of DewMobile Inc., the creator of Zapya.

For large-scale mobile app developers like Zapya, delivering rich and engaging in-app experiences is key to reaching their goals for user acquisition, retention and growth. Hyphenate’s mobile instant messaging platform helps attract and grow more loyal, connected user communities. With the Hyphenate MIM platform, all mobile apps can have a turnkey, scalable solution to quickly integrate in-app mobile instant messaging features including:

• Embedded 1-to-1 chat
• Group Chat
• Rich Media File Sharing
• Real-time audio/video

“Mobile Instant Messaging is the heart of what keeps mobile users active, engaged and connected. With more than 3 million apps available in both Google Play and Apple’s App Store, standing out from the crowd is a huge challenge. Mobile Instant Messaging tools are among the most frequently downloaded and used apps – Hyphenate brings this capability to all apps, seamlessly,” said Han Dong, vice president of marketing at Hyphenate.

Hyphenate is the U.S. subsidiary of Easemob Technologies, China’s largest provider of embedded mobile instant messaging solutions. The Easemob platform is currently used by more than 60,000 mobile apps worldwide, processing more than 200 million messages per day for more than half a billion users. The company secured $22 million in Series B funding from Sequoia, Matrix Partners and SIG Susquehanna to establish Hyphenate in 2015.

Additional Resources

About Hyphenate
Hyphenate delivers a proven embedded Mobile Instant Messaging platform that helps mobile app developers grow and retain users by enabling them to connect and chat. The Hyphenate MIM platform provides an embedded, turnkey cloud-based mobile messaging and file sharing platform that builds connected user communities and is used by customers including LesPark, musical.ly and Zapya. Hyphenate is immediately available and free to try for up to 5,000 Monthly Active Users. Visit www.hyphenate.io for more information.

Media Inquiries:
Chris Halcon
T: 415-699-0553
chris@hyphenate.io