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BrainChip Holdings Ltd (ASX:BRN), a leading developer of software and hardware accelerated solutions for advanced artificial intelligence (AI) and machine leading applications provided an update on the company’s license and development agreement with Gaming Products International (NASDAQ:GPIC). As quoted in the press release: In January 2018, BrainChip and GPI announced a global licensing and development agreement …
BrainChip Holdings Ltd (ASX:BRN), a leading developer of software and hardware accelerated solutions for advanced artificial intelligence (AI) and machine leading applications provided an update on the company’s license and development agreement with Gaming Products International (NASDAQ:GPIC).
As quoted in the press release:
In January 2018, BrainChip and GPI announced a global licensing and development agreement to develop technology in support of GPI’s advanced ATS™, an automated table solution built to collect and analyze data in real-time. The system combines GPI’s exclusive and innovative SMART RFID technology with an advanced visual identification system based on BrainChip’s technology. The ATS™ solution provides one of the most comprehensive and robust table solutions available in the gaming industry. ATS™ is a scalable, customizable, modular table game solution built to each individual operator’s specific operational needs. The system allows the integration of multiple technologies and provides the flexibility necessary to meet the evolving technology requirement for data analytics in the gaming industry.
Lou DiNardo, BrainChip’s President and CEO commented, “BrainChip and GPI have developed an innovative AI approach for visual analytics in the gaming industry. Our ability to identify, extract and classify patterns in low-light and low-resolution environments, where shadows and occlusions prove challenging for other visual analytic approaches, makes us uniquely suited to solve the challenges facing casino operators in currency security and consumer behavior. GPI provided very successful demonstrations of their ATS™ platform with BrainChip supporting the video analytic requirements at the annual Global Gaming Expo in Macau.” Mr DiNardo added, “the gaming industry is large and challenging. Our sales strategy is to align ourselves with leaders in vertical markets and leverage these Orignal Equipment Manufacturer (OEM) relationships to quickly reach a large group of customers. The GPI relationship exemplifies the potential of this strategy.”
“Customer feedback to our live ATS™ demonstrations was very positive, with many commenting that ATS™ offers unique features that other systems do not. GPI has committed to a significant long-term research and development investment and we will continue to optimize ATS™ as part of our phased product rollout including the continued expansion of the features and benefits it offers. We are excited to install ATS™ on a casino floor for live trials soon. Our ATS™ system is the next generation for table games and we can’t wait to bring it to market.” commented Greg Gronau, President and CEO of GPI.
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