Yair Shimansky: Diamond Jewelry is Not a Financial Investment

Mineweb published an interview with Yair Shimansky, CEO of Shimansky Diamonds. In the piece, Shimansky highlights that buying diamond jewelry is different than buying diamonds as an investment.
He states:

Buying diamond jewellery is not a financial investment.  It’s an emotional investment in your relationship.  Walk away from the jeweller who tells you to buy a diamond ring because ‘it is a good financial investment’. You don’t go to a retailer to make a sound financial investment.

The article explains further:

The point that Mr Shimansky is making is that the diamonds you buy set in jewellery are the type of diamonds that ‘are forever’.  You buy a diamond engagement ring or a diamond anniversary pendant as part of the legacy of a relationship, not with the aim of re-selling.  If you are interested in including diamonds in your financial investment portfolio, you need to be playing in a whole different ball game with an eye on investment diamonds.
“When you look for investment diamonds there are many more criteria that you want to consider,” says Mr Shimansky, “Typically, when customers shop for diamond jewellery they may have some idea of the importance of the 4C’s (cut, colour, clarity and carat).  You need to go much further than that to make effective investments in diamonds.”

Click here to read the rest of Mineweb’s interview with Shimansky.