Canadian Hockey League and CoinSmart Announce Multi-Year Partnership Agreement

CoinSmart Financial Inc. ("CoinSmart") (NEO: SMRT) (FSE: IIR), one of Canada's leading crypto asset trading platforms, today announced a long-term national sponsorship agreement with the Canadian Hockey League (CHL) to become the CHL's Official Crypto Trading Partner across its three member leagues, the OHL, WHL, and the QMJHL.

The agreement with CoinSmart is the CHL's first partnership with a cryptocurrency firm, with the sponsorship activating on January 28 during the CHL on TSN broadcast game where the Regina Pats play host to the Prince Albert Raiders. Year 1 of the multi-year deal will see CoinSmart premium branding and signage displayed in and around rinks across multiple teams this season including in-ice logos across all CHL major events. The following seasons will see CoinSmart branding extended across 24 teams across all three leagues.

"Coinsmart is honored and delighted to officially announce our partnership with the CHL to become their official crypto partner," said CoinSmart CEO Justin Hartzman. "We are very excited at the prospect of being able to support and engage with the players, fans and communities of such a culturally significant Canadian sports league and we look forward to a prosperous partnership in the seasons to come."

"We are very excited about this new partnership with CoinSmart as cryptocurrency is one of the most important new categories in the sports business. We believe a partnership between the largest hockey development league in the world and one of the leaders in Canada in this emerging field will prove to be a winning combination," said CHL President Dan MacKenzie. "We have some exciting promotions planned for the fans as part of this partnership and we can't wait for it to come to life."

Throughout the relationship, CoinSmart and the CHL will engage the league's communities with initiatives including a special award at the 2022 Memorial Cup presented by Kia to be held June 4-13 in Saint John, N.B., along with offering CHL fans access to exclusive contests with featured prizes to include cryptocurrency. The partnership kicks off with $30 credit upon registration directed towards CHL fans. Link to more information here.

About CoinSmart Financial Inc.

CoinSmart is a leading Canadian-headquartered crypto asset trading platform dedicated to providing customers with an intuitive way for buying and selling digital assets, like Bitcoin and Ethereum. CoinSmart is one of the few crypto asset trading platforms in Canada to be registered as a securities dealer and marketplace with the Ontario Securities Commission. CoinSmart is also one of the first Canadian headquartered trading platforms to have an international presence, accepting customers across 40+ countries at a time when the digital asset industry continues to rapidly expand.

CoinSmart further builds on its mission to make cryptocurrency accessible by providing educational resources tailored to every level of cryptocurrency knowledge and unparalleled 24/7 omni-channel customer support. Offering instant verification, industry leading cold wallet storage, advanced charting with order book functionality and over-the-counter premium services, CoinSmart ensures every client's needs are met with the highest level of quality and care. For more information please visit https://www.coinsmart.com/.

Connect with CoinSmart: Website | LinkedIn | Twitter | Instagram | Facebook

About the Canadian Hockey League
The Canadian Hockey League is the world's largest development hockey league with 52 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League, and Western Hockey League. The CHL supplies more players to the National Hockey League and U SPORTS than any other league.

Cautionary Note Regarding Forward-Looking Information and Other Disclosures

This press release contains statements that constitute "forward-looking information" ("forward-looking information") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking information and are based on expectations, estimates and projections as at the date of this news release. Any statement that discusses predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may","could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information. In disclosing the forward-looking information contained in this news release, the Company has made certain assumptions. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, it can give no assurance that the expectations of any forward-looking information will prove to be correct. Known and unknown risks, uncertainties, and other factors may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking information. Such factors include, but are not limited to: regulatory approvals. Accordingly, readers should not place undue reliance on the forward-looking information contained in this news release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking information to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward-looking information or otherwise.

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States. The securities have not been and will not be registered under the U.S. Securities Act or any state securities laws and may not be offered or sold within the United States or to U.S. Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

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