Back by Popular Demand: IAB Brings the Advertising and Gaming Ecosystems Together with "IAB PlayFronts 2023"

Following the Success of the Inaugural Event in 2022, PlayFronts Presenters Include Samsung Ads, Activision Blizzard Media, Anzu, Niantic, Twitch, Zynga, and more

Digital gaming is growing exponentially, and it does not plan to slow down anytime soon. Advertising revenue in gaming across mobile, digital video, and esports totaled $8.6B in 2022 (nearly double that of 2019) and is projected to climb to $9.5B in 2023, per eMarketer. In addition, the branded digital goods market is projected to surpass $147B by next year with brands leaning into immersive and metaverse environments as an additional revenue channel for digital clothing and products. Back by popular demand, IAB welcomes the IAB PlayFronts - the annual marketplace dedicated to showcasing the near limitless possibilities of advertising in the gaming industry - for two days of thought leadership content and presentations.

(PRNewsfoto/Interactive Advertising Bureau )

On March 8th-9th , at Convene in New York City (1221 6th Avenue), thought leaders from game companies, streaming platforms, and ad tech partners will gather to present new consumer insights, demonstrate creative ad innovation, and define the future of the gaming landscape for brands.

"Gaming is at the epicenter of the next cultural zeitgeist. From music and fashion to film and sport, gaming is informing how we interact with each other and the world around us," said Zoe Soon , Vice President, Experience Center, IAB. "Marketers can no longer consider gaming as an add-on media strategy. The IAB PlayFronts is a must-attend for anyone looking to keep up with where consumer attention is going and stay ahead of the opportunities this channel offers."

In its second year, IAB PlayFronts continues to lead as the venue for industry experts to take a front-row seat in this rapidly growing arena. More than 20 presentations will emphasize the effectiveness of gaming, showcase new audiences turning to the medium, and highlight best practices for driving campaign ROI.

"Despite tremendous scale, attention and engagement, gaming remains a highly underutilized asset for marketers." said David Cohen , Chief Executive Officer, IAB. "In a world of exponentially growing engagement opportunities, gaming is simply too big to ignore. IAB PlayFronts will illuminate how to leverage this channel to win with gamers and drive business results, today and in the future."

IAB PlayFronts Presenter Schedule

Wednesday, March 8, 2023

Thursday, March 9, 2023

9:00 AM
Registration/Networking Breakfast

9:00 AM
Registration/Networking Breakfast

10:00 AM

Opening Keynote

10:00 AM

Welcome & Day 1 Recap

10:25 AM

Samsung Ads

10:10 AM


10:45 AM


10:30 AM


11:55 AM


11:25 AM

Activision Blizzard Media

12:15 PM

LIVAD Technologies

11:45 AM


12:40 PM
Networking Lunch

12:10 PM

Networking Lunch

1:40 PM


2:05 PM

IAB Editorial Panel:
Who Is a Gamer? Unlocking the
Gaming Audience

1:35 PM

IAB Editorial Panel: A Game of Trust:
Addressing Brand Safety and the
Advertiser/Gamer Relationship

2:35 PM

IAB Research Presentation

2:05 PM


2:45 PM


2:20 PM


3:55 PM


3:15 PM

Enthusiast Gaming

4:15 PM


3:35 PM

Super League Gaming

4:35 PM


4:00 PM


5:00 PM

Networking Reception

Sponsored by Thece

4:25 PM

Networking & Toast

All times are in ET; Speakers and timing are subject to change. For up-to-the-minute agenda, please refer to the IAB website .

This event is invite-only for qualified brand marketers and agency professionals. For more information on IAB PlayFronts or to request a pass, please visit: .

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C. , the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City .

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SOURCE Interactive Advertising Bureau (IAB)

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East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

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Keywords Studios and Spectrum Labs AI Partner to Give In-Game Moderation an AI Boost

Advanced contextual AI capabilities will shield moderators from toxic content, keeping players and moderators safe and engaged

Spectrum Labs the leader in AI-driven natural language understanding and content moderation, today announced it is joining efforts with Keywords Studios an international video game industry service provider, and its Trust & Safety Services in their mission to enable positive interactions among players to boost retention and engagement.

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Immutable and Polygon Labs Partner to Create the New Home for Web3 Gaming

Leading gaming platform and leading blockchain protocol join forces to create the new home for gaming innovation

Immutable the leading web3 gaming platform, and Polygon Labs a development and growth team for top Ethereum scaling blockchain protocol, Polygon, today announce a strategic alliance aimed at accelerating the development and adoption of web3 gaming. Together, games building on Immutable and Polygon received close to $2 billion in investor funding in 2022, making this a partnership that is widely expected to have a significant positive impact on the multi-billion dollar gaming landscape.

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Developers of NFT Gaming Metaverse Raise 30M from Community and Players in World's Longest Token Sale

Pixelcraft Studios, creators of Aavegotchi a rapidly-growing Web3 gaming protocol and community, has announced the successful completion of a multi-year long token sale, raising a total of $30 million .

Beginning on September 14, 2020 , the sale of the $GHST token was structured as a DAICO (Decentralized Autonomous ICO) – a model for decentralized fundraising initially proposed by Vitalik Buterin - founder of Ethereum .

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Barcelona rivals San Francisco with a 20% increase in attracting top gaming talent

  • This week San Francisco will welcome more than 24,000 attendees to The Game Developers Conference
  • Cities such as Barcelona are moving in on San Francisco's dominance in the sector thanks to a sharp increase in talent dedicated to gaming

Barcelona is already positioned as a European and world leader in the gaming sector. There has been a sharp increase in the sector's number of employees as well as the number of companies that continuously choose the city in which to establish their core business in Europe rivaling San Francisco . This week, the Californian city hosts key global video game companies at The Game Developers Conference (GDC), the largest event in the industry with 24,000 attendees.

" Barcelona is home to 40% of the world's video game companies, ranking as the top region in the European Union in attracting foreign investment to the sector" states Montse Puig , CEO of Barcelona & Partners , Barcelona Global's investment attraction agency, which focuses on attracting technology companies, innovative initiatives, and impactful talent to Barcelona .

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Ubitus and Google Cloud Announce Strategic Partnership to Power Cloud-Based Game Streaming

  • Ubitus to leverage Google Cloud's global infrastructure, Graphics Processing Units (GPUs), and Virtual Machine (VM) resources to seamlessly bring more games to life through cloud streaming
  • Ubitus' GameCloud solution to be available on Google Cloud Marketplace

Ubitus K.K., a leading cloud streaming technology provider, and Google Cloud today announced a new partnership to advance the development of cloud streaming in the games industry. Under the collaboration, Ubitus has chosen Google Cloud as its primary cloud provider and will run the majority of its workloads on Google Cloud. Additionally, Ubitus' GameCloud solution will be available on Google Cloud Marketplace, providing developers even more access to its cloud gaming technologies. Ubitus works with major game consoles and publishers to help game developers deliver content to players worldwide.

Google Cloud Logo (PRNewsfoto/Google Cloud)

Game companies need streaming technology providers that can help them significantly improve their cost-performance ratio. By moving hardware demands to the cloud, game companies can enable players to play their favorite games on any device (TVs or mobile phones), at any setting, streaming images in full 4K resolution. This helps gaming companies reach new audiences, open up new business opportunities, and improve customer experiences.

Together, the two companies will partner to digitally transform cloud streaming for games by:

  • Accelerating market innovation: Ubitus will tap into Google Cloud's global scale, GPU and VM resources, and expertise in data, artificial intelligence (AI) and machine learning (ML) to improve the quality and power of its streaming and on-demand services for the games industry and beyond—including offerings in fashion, real estate, and automotive verticals.
  • Increasing access to streaming solutions: Ubitus' patented GameCloud solution will be available on the Google Cloud Marketplace , increasing support for content distribution globally.
  • Digitally transforming cloud game distribution: Ubitus will leverage Google Cloud's open infrastructure, enhanced cybersecurity protection, and expertise in data, AI and ML to further streamline cloud game distribution worldwide

"Working with Google Cloud, we will provide one of the most flexible and powerful streaming services to meet customers' go-to-market strategies," said Wesley Kuo , Founder and CEO, Ubitus. "Our partnership enables games to more easily distribute high-fidelity and interactive content globally across any device, including PC, mobile, tablet, IPTV, and VR/AR headsets."

"As we looked to the future of cloud streaming for games at Google, we found that Ubitus' robust offerings set a new bar for the games industry," said Jack Buser , Director, Google Cloud for Games. "Our partnership with Ubitus further underscores Google Cloud's commitment to powering live service games on any connected device."

About Ubitus

Ubitus operates the world's best GPU virtualization technology and cloud streaming platform, and is dedicated to providing a superior user experience via its advanced technology. As long as users are connected to a broadband network, they can enjoy AAA gaming experience across various devices, such as smartphones, tablets, game consoles, smart TVs, and personal computers. With innovative GameCloud® technology, Ubitus is able to stream interactive media content with an immersive experience on multi-devices for platform operators and digital content developers, to accelerate metaverse popularization with broad applications.

About Google Cloud

Google Cloud accelerates every organization's ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google's cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

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SOURCE Google Cloud

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Blockchain Casual Golf Game 'BIRDIE SHOT' Global Launching on Google Play

  • BIRDIE SHOT is now available on the Google Play Store
  • Players can enjoy newly updated competition contents such Near-Pin Mode, Master Mode and more
  • Various in-game items and game tokens will be given to participants of joint events

METABORA (Co-representatives: Gyehan Song & Sangjoon Woo ), an affiliate of Kakao Games, which develops and publishes global games, launched their casual golf game ' BIRDIE SHOT : Enjoy & Earn ' on Google Play.

Blockchain Casual Golf Game 『BIRDIE SHOT』Global Launching on Google Play!

Following the launching of BIRDIE SHOT on Google Play through their brand page last October, METABORA starts their service on Google Play market with enhanced user accessibility and convenience.

A user who already downloaded BIRDIE SHOT on its existing brand page can download it also on Google Play, and then play it by importing data from his/her existing account. However, BIRDIE SHOT is not available in some countries such as South Korea , China , Singapore , etc.; and is available only on Android (operating system).

In celebration of BIRDIE SHOT launch on Google Play, METABORA will hold a joint event with Glip, a Web3.0 game community platform. During this event, new users who verify their achievement of 'World Tour Tier 3' through the Glip application will be rewarded 50 Epic Drinks that will enable them to level up their own characters. Additionally, 3,000 participants who fulfilled the condition will receive a bonus reward of BIRDIE tokens.

In addition to BIRDIE SHOT launching onto the Google Play store, its in-game contents are updated on a large scale. New competition modes Such as the Near-pin Mode, where a player driving his/her golf ball closest to the hole wins, and the Masters Mode, where a player earns GOLD for the ranking of 1v1 competition, will be added. Also, the new Lucky Box system will let players can exchange their GOLD earned with various items.

In addition, METABORA will host the 'BORA Cup' tournaments with a total prize money pool of 3 million tBORA tokens following its BIRDIE SHOT launching on Google Play. The total prize pool for the tournament will be equivalent to that of top-tier global blockchain games. Participants will compete against each other in one-on-one matches and earn a significant amount of tBORA tokens based on their final placements in the tournaments.

BIRDIE SHOT is a blockchain-based casual golf game where users can make their own golf team and compete with other players in a variety of golf courses around the globe.

Users can earn the in-game currency GOLD while enjoying BIRDIE SHOT, which can be exchanged for tokens on the BORA PORTAL for profit.

For further details of BIRDIESHOT and its launch on Google Play, you can visit its brand page and Discord channel through the links b elow.

*BIRDIE SHOT Brand Page:
*BORA Discord Channel:
*BIRDIE SHOT Page on Google Play:

  • Contact Points at METABORA for Press Release

Kelly Lee , Deputy Manager,
Allen Ha , Manager,


METABORA is a parent company of METABORA SINGAPORE which is a casual game development company, providing their blockchain platform service "BORA".

Many partners from diverse sectors participate in the BORA ecosystem, which can change and deve lop To ken Economi cs, C onte nts, Bl ockchain Technology, etc.; and seek to create synergy between game/sports/entertainment contents.

METABORA makes efforts to build GameFi-customized services including NFT trade, token swap, DeFi, etc., operating BORA Portal with BORANETWORK; and to improve user accessibility to diverse contents by listing the BORA token on major cryptocurrency exchanges around the world.


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