Apple extends its privacy leadership with new updates across its platforms

Private Cloud Compute sets a new standard for privacy in artificial intelligence

Apple® today announced new updates across its platforms that help empower users and keep them in control of their data. Private Cloud Compute extends the industry-leading protections of iPhone® to the cloud, so that users don't have to choose between powerful intelligence grounded in their personal context and strong privacy protections. Apple also raised the bar for privacy with new features, such as locked and hidden apps, aimed at helping users protect sensitive areas of their phones. Apple introduced additional features designed with privacy and security in mind, including categorization in Mail, Messages via satellite, and presenter preview.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240610030033/en/

Apple today announced new updates across its platforms that help empower users and keep them in control of their data. (Photo: Business Wire)

Apple today announced new updates across its platforms that help empower users and keep them in control of their data. (Photo: Business Wire)

"Private Cloud Compute allows Apple Intelligence to process complex user requests with groundbreaking privacy," said Craig Federighi, Apple's senior vice president of Software Engineering. "We've extended iPhone's industry-leading security to the cloud, with what we believe is the most advanced security architecture ever deployed for cloud AI at scale. Private Cloud Compute uses your data only to fulfill your request, and never stores it, making sure it's never accessible to anyone, including Apple. And we've designed the system so that independent experts can verify these protections."

Superior Privacy for AI Capabilities

Apple Intelligence ™, the personal intelligence system that puts powerful generative models right at the core of iPhone, iPad®, and Mac®, makes a user's most personal devices even more useful and delightful.

A cornerstone of Apple Intelligence is on-device processing, which delivers personal intelligence without collecting users' data. In those times when a user needs models that are larger than what can fit in their pocket today, Private Cloud Compute allows Apple Intelligence to flex and scale its computational capacity, drawing on larger, server-based models to handle more complex requests, all while protecting user privacy.

When a user makes a request, Apple Intelligence analyzes whether it can be processed on device. If it needs greater computational capacity, it can draw on Private Cloud Compute, which will send only the data that is relevant to the task to be processed on Apple silicon servers. When requests are routed to Private Cloud Compute, data is not stored or made accessible to Apple, and is only used to fulfill the user's requests.

The Apple silicon servers that form the foundation of Private Cloud Compute provide unprecedented cloud security. This starts with the Secure Enclave, which protects critical encryption keys on the server just as it does on a user's iPhone, while Secure Boot ensures the OS running on the server is signed and verified, just like in iOS. Trusted Execution Monitor makes sure only signed and verified code runs, and attestation enables a user's device to securely verify the identity and configuration of a Private Cloud Compute cluster before sending a request. And to verify Apple's privacy promise, independent experts can inspect the code that runs on Private Cloud Compute servers.

More details on Private Cloud Compute can be found at security.apple.com/blog/private-cloud-compute .

More Privacy Features Designed to Empower Users

Locked and hidden apps give users peace of mind that others won't inadvertently see something unintended when showing their screen to someone else, or handing them their device. Users can lock an app to protect its contents from view, or hide an app to help prevent others from seeing it. When a user locks an app, if someone tries to tap it, they will be required to authenticate using Face ID®, Touch ID®, or a passcode. For additional privacy, a user can also hide an app, moving it to a locked, hidden apps folder that requires Face ID, Touch ID, or a passcode to open.

"We relentlessly deliver on our commitment to give users the strongest and most innovative privacy protections," said Erik Neuenschwander, Apple's director of User Privacy. "This year is no exception, and the ability to lock and hide apps is just one example of Apple helping users remain in control of their information, even when they are sharing their devices with others."

For years, Apple has worked to ensure that a user can share exactly what they want to, and with whom. In 2020, Apple introduced the Photos picker, which lets a user select photos and videos to use in an app, without requiring full Photo Library access. This year, Apple has two new features that expand on this protection. With Contacts permission improvements in iOS 18 , Apple is putting users in control by letting them choose which contacts to share with an app, rather than give an app access to all their contacts. Accessory Setup Kit also allows developers to provide an intuitive new way to pair a user's accessories without letting an app see all the other devices on their network, keeping their devices private and making pairing seamless.

Other new updates across Apple's platforms make it easier than ever for users to take advantage of privacy and security features.

Building on the foundation of Keychain®, which Apple first introduced more than 25 years ago, the new Passwords app makes it easy for users to access account passwords, passkeys, Wi-Fi passwords, and two-factor authentication codes stored securely in Keychain. The app also includes alerts for users regarding common weaknesses, such as passwords that can be easily guessed, have been used multiple times, or have appeared in known data leaks.

Additionally, the refreshed Privacy & Security section in Settings surfaces glanceable information, so users can more easily understand the level of access each app has.

Additional Features Built with Privacy by Design

Apple has been building privacy and security protections into its apps and services for many years, and iOS 18, iPadOS® 18 , and macOS® Sequoia are no exception.

With iOS 18, categorization in Mail occurs entirely on a user's iPhone, and automatically sorts messages into Primary, Promotions, Transactions, and Updates, letting users focus on the messages that matter to them most.

Messages via satellite in iOS 18 enables users to message their friends and family directly from their existing iMessage® and SMS conversations when they are without access to cellular connectivity or Wi-Fi. 1 When going off the grid, users can message over satellite right from the Messages app, while maintaining end-to-end encryption for iMessage.

Presenter preview in macOS Sequoia helps ensure users no longer have to worry about oversharing when they're video conferencing, using AirPlay®, or plugging in with a cable. With apps like FaceTime® and Zoom, users can share their whole screen, or just an app, and presenter preview appears automatically.

Availability

The developer betas of iOS 18, iPad OS 18, and macOS Sequoia are available to Apple Developer Program members at developer.apple.com starting today, and public betas will be available next month at beta.apple.com . New software features will be available this fall as a free software update. Features are subject to change. Some features may not be available in all regions, all languages, or on all devices. For more information about availability, visit apple.com .

Apple Intelligence will be available in beta on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with Siri and device language set to U.S. English, as part of iOS 18, iPadOS 18, and macOS Sequoia this fall. For more information, visit apple.com/apple-intelligence .

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple's six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple's more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Messages via satellite will be available in iOS 18 along with Apple's existing satellite features in the U.S. on iPhone 14 and later. SMS availability will depend on carrier. Carrier fees may apply. Users should check with their carrier for details.

NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or email Apple's Media Helpline at media.help@apple.com .

© 2024 Apple Inc. All rights reserved. Apple, the Apple logo, iPhone, Apple Intelligence, iPad, Mac, Face ID, Touch ID, Keychain, iPadOS, macOS, iMessage, AirPlay, and FaceTime are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Shane Bauer
Apple
Shanebauer@apple.com

News Provided by Business Wire via QuoteMedia

AAPL
The Conversation (0)
Apple debuts iPhone 16 Pro and iPhone 16 Pro Max

Apple debuts iPhone 16 Pro and iPhone 16 Pro Max

Powered by the A18 Pro chip and built for Apple Intelligence, the Pro lineup introduces larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Apple announces Chief Financial Officer transition

Apple announces Chief Financial Officer transition

Apple® today announced that Chief Financial Officer Luca Maestri will transition from his role on January 1, 2025. Maestri will continue to lead the Corporate Services teams, including information systems and technology, information security, and real estate and development, reporting to Apple CEO Tim Cook. As part of a planned succession, Kevan Parekh, Apple's Vice President of Financial Planning and Analysis, will become Chief Financial Officer and join the executive team.

"Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company's financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple. We're fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company," said Tim Cook, Apple's CEO.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Apple reports third quarter results

Apple reports third quarter results

June quarter records for Revenue and EPS

Services revenue reaches new all-time high

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Apple scores record 72 Emmy Award nominations and sweeps across top categories including Outstanding Limited series for "Lessons in Chemistry," Outstanding Drama for "The Morning Show" and "Slow Horses" and Outstanding Comedy for "Palm Royale"

Apple scores record 72 Emmy Award nominations and sweeps across top categories including Outstanding Limited series for "Lessons in Chemistry," Outstanding Drama for "The Morning Show" and "Slow Horses" and Outstanding Comedy for "Palm Royale"

With best-ever Emmy showing, Apple TV+ lands nominations across 16 Apple Originals including "Lessons in Chemistry," "The Morning Show," "Slow Horses," "Palm Royale," "Loot," "Hijack," "STEVE! (martin) a documentary in 2 pieces," "Girls State," "The Reluctant Traveler With Eugene Levy," "Masters of the Air," "Silo," "Physical," "Hannah Waddingham: Home for Christmas," "The New Look," "Sugar" and more

"The Morning Show" lands first-ever nomination for Best Drama and leads with the most performance nominations for a drama series, including Best Actress in a Drama for stars and executive producers Jennifer Aniston and Reese Witherspoon

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Apple The Exchange TRX to welcome its first customers this Saturday, June 22, in Kuala Lumpur

Apple The Exchange TRX to welcome its first customers this Saturday, June 22, in Kuala Lumpur

Apple's first retail location in Malaysia will offer its full lineup of products and services, unparalleled support from over 160 team members, and sessions with local creatives

Apple® today previewed Apple The Exchange TRX, the first Apple Store® in Malaysia. Located in the heart of Kuala Lumpur's new Tun Razak Exchange (TRX) central business district, the new store will deliver the magic of Apple in the country like never before. Customers can discover and buy Apple's innovative lineup of products and services, receive exceptional service from knowledgeable team members, and learn how to get the most out of their devices through free Today at Apple® sessions.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
cell phone lying on table with app icons floating above it

How to Invest in Mobile Apps (Updated 2024)

The ubiquity of mobile devices and their prominence in everyday life has led to the development of mobile apps for everything from gaming and dating to banking and stock trading.

Mobile apps began rising to prominence in 2007 with the launch of the iPhone, which heralded a new era in connectivity brought about by revolutionary touch technology. The field has grown widely from thereon out, and the diversity of today’s offerings makes investing in mobile apps an appealing prospect.

With about 2.87 million apps in Google’s (NASDAQ: GOOGL) Google Play Store and around 1.96 million apps available in Apple’s (NASDAQ:AAPL) App Store, there is no shortage of app choices for mobile devices.

Keep reading...Show less
Icons for various apps floating above a smartphone.

Social Media Stocks: 5 Biggest Companies

The world’s largest social media platforms have revolutionized the way people connect on the internet, and the companies behind these platforms can offer major investment opportunities.

This year's strong rally in technology stocks, led by Meta Platforms (NASDAQ:FB), is a clear example of the huge presence social media companies have in the stock market. In late April, shares of the social media giant jumped 14.6 percent on higher-than-expected earnings. The news came alongside increasing investor confidence in the broader tech industry.

“Meta earnings show the company’s commitment to cost discipline while driving accelerating N-T revenue growth and also continuing to invest in longer-term transformational technologies like artificial intelligence (AI) and the metaverse,” said Doug Anmuth, an analyst at JPMorgan Chase (NYSE:JPM).

Keep reading...Show less
BlackBerry Extends Partnership with Leading Managed Security Services Provider  to Ensure SMBs are Set Up for Cyber Success

BlackBerry Extends Partnership with Leading Managed Security Services Provider to Ensure SMBs are Set Up for Cyber Success

BlackBerry Limited (NYSE: BB; TSX: BB) and Solutions Granted today announced an extended partnership, naming the leading cybersecurity services provider a Master Managed Security Services Provider (MSSP), enabling it to better scale and meet the growing demand for cybersecurity services among small and medium-sized businesses (SMBs).

BlackBerry Logo Black (PRNewsfoto/Blackberry Limited)

"Solutions Granted has been honored as BlackBerry MSSP Partner of the Year for North America for five consecutive years and we're excited to take our partnership to the next level by crowning them as our top Master MSSP," said Adam Enterkin , Chief Revenue Officer, Americas, BlackBerry Cybersecurity. "BlackBerry is dedicated to increasing its focus on MSSP partners to ensure they're set up for success. Endpoints are proliferating, and so are the cyberattacks against them. Our extended partnership with Solutions Granted will help hundreds of small and mid-size businesses continuously adapt to an ever-changing threat landscape."

As a 'Master MSSP', Solutions Granted will be better positioned to help its own partners to deliver Managed Detection and Response (MDR) and other Managed Security Services to their mid-market and SMB clients.  In partnership with BlackBerry and heavily leveraging the Cylance® AI-powered portfolio, Solutions Granted helps thousands of clients secure their environments and prevent attacks. By working with Solutions Granted, MSSPs and managed service providers (MSPs) can offer industry leading managed security, without making the significant investment of building out their own security operations center (SOC).

CylanceENDPOINT™ is among the solutions it helps managed service providers (MSPs) deploy to clients, either as individual managed services or integrated into a SOC-as-a-service offering.

"BlackBerry's support for our business model provides the flexibility we need to continue to meet customer demand and provide the best possible product support for their business needs," said Michael E. Crean , Chief Executive Officer, Solutions Granted. "We value the investment BlackBerry is making in our partnership and know this will go a long way in setting up our customers for success."

To learn more about BlackBerry MSSP Partners, visit blackberry.com/us/en/partners/mssp-partners .

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world.  The company secures more than 500M endpoints including over 215M vehicles.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems.  BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BlackBerry and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved.  All other trademarks are the property of their respective owners.  BlackBerry is not responsible for any third-party products or services.

About Solutions Granted Inc.

Solutions Granted is a Master Managed Security Services Provider (Master MSSP). They offer cybersecurity solutions to North American MSPs and MSSPs and are committed to delivering solutions without requiring minimums, commitments, or long-term contracts. They proudly offer many security layers as well as a 24x7 U.S.-based Security Operations Center (SOC). Over the past several years, Solutions Granted has emerged as a clear leader in the channel, by winning countless awards including the CRN Security 100 list, Top 100 MSSP List, Top Global MSSP List, and BlackBerry MSSP Partner of the Year. Learn more at https://www.SolutionsGranted.com

Media Contacts:

BlackBerry Media Relations

+1 (519) 597-7273

mediarelations@BlackBerry.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/blackberry-extends-partnership-with-leading-managed-security-services-provider-mssp-to-ensure-smbs-are-set-up-for-cyber-success-301803800.html

SOURCE BlackBerry Limited

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less
BlackBerry's Quarterly Threat Intelligence Report Finds Banks, Healthcare Providers and Food Retailers are Top Targets for Cybercrime

BlackBerry's Quarterly Threat Intelligence Report Finds Banks, Healthcare Providers and Food Retailers are Top Targets for Cybercrime

Geopolitical unrest positions key industries as targets for state-sponsored actors and financially motivated attacks

BlackBerry Limited (NYSE: BB; TSX: BB) today released its latest Quarterly Global Threat Intelligence Report highlighting an increase in cyberattacks directed at financial institutions, food retailers and healthcare providers, with 60 percent of all attacks targeting these three key industries.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less
person using credit card to pay for something on their phone

Mobile Investing in Australia

After lagging behind for a prolonged period, Australia's tech sector is ramping up at an accelerated pace. The tech sector is now equivalent to 8.5 percent of the country's GDP as of the end of 2021, an increase of 26 percent since the onset of COVID-19 through June 2021 and a massive 79 percent increase over the past five years. Tech contributes AU$167 billion to the Australian economy, trailing only the mining (AU$205 billion) and financial/insurance (AU$169 billion) sectors.

Australia's characteristically resilient economy — which had not experienced a recession in nearly 30 years prior to COVID-19 lockdowns — has provided a sturdy backdrop for its growing tech sector. The growth in the tech sector’s contribution to the GDP has outpaced average growth of other industries by more than 400 percent, a gain partly attributable to accelerated digital technology adoption during the pandemic.

This dramatic expansion is largely in response to Australia's need to catch up to the rest of the world and assert itself in the global tech marketplace. Should the tech sector continue to grow at its current rate it will eventually surpass the relative GDP contribution of the long dominant mining sector. This will also complete the process of bringing Australia more in line with other western economies such as the UK, and notably Canada, which is comparable to Australia in terms of its dominant mining and agricultural industries.

Keep reading...Show less
DGTL Holdings Completes Acquisition of Engagement Labs

DGTL Holdings Completes Acquisition of Engagement Labs

DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (WKN: A2QB0L) (FSE: D0G) ("DGTL Holdings") and Engagement Labs Inc. (TSXV: EL) ("Engagement Labs") are pleased to announce that DGTL has completed its previously announced acquisition of Engagement Labs by way of a plan of arrangement (the "Arrangement").

Transaction Details

News Provided by Newsfile via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×