Emerging Technology

Apple builds on privacy commitment by unveiling new education and awareness efforts on Data Privacy Day

In celebration of Data Privacy Day, Apple® today unveiled a new set of educational resources designed to help users take control of their data.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230124005418/en/

(Photo: Business Wire)

(Photo: Business Wire)

As threats to the privacy and security of personal information are on the rise, a new Today at Apple® session will educate users on how they can safeguard their data. And to drive awareness about the importance of data privacy, Apple has also partnered with Apple TV+® Ted Lasso star Nick Mohammed in " A Day in the Life of an Average Person's Data ."

These education efforts build on Apple's long track record as a privacy leader, with innovations that give people more insight into how their data is used — and more tools to protect it. As a company that believes privacy is a fundamental human right, Apple designs features like App Tracking Transparency and Privacy Nutrition Labels, which put users in the driver's seat when it comes to their data.

Protecting Users' Privacy with Today at Apple

Beginning Saturday, January 28, a new Today at Apple session, "Taking Charge of Your Privacy on iPhone," will explore features including Mail Privacy Protection, Safety Check, Location Services, and passkeys. In this session, attendees will learn how they can customize each feature based on their individual privacy preferences.

Today at Apple offers free creative sessions to help customers get the most out of their Apple products. This new 30-minute session will be available at all Apple Store® locations around the world, and customers can now also sign up for Group Bookings and schedule a session for their group, organization, or class.

Anyone — regardless of experience level — can sign up for Today at Apple sessions at their local Apple Store by registering at apple.co/skills-privacy .

"We created Today at Apple to spark creativity and enable our customers to get the most out of their Apple products and features," said Tracey Hannelly, Apple's senior director of Retail Engagement and Marketing. "We're thrilled to offer this new Today at Apple session to help our customers learn more about our industry-leading privacy features as we celebrate Data Privacy Day."

Building in Privacy from the Ground Up

Privacy is built into all of Apple's products and services from the ground up, from the moment users open their devices to every time they use an app. Apple products and features include innovative privacy technologies designed to minimize how much user data anyone can access.

This is why Safari® throws trackers off the trail. It's why the Health app keeps user records under wraps, and why Siri® learns what the user needs rather than who they are. These are just some of the dozens of privacy features that Apple has built into the foundation of every product and every service it creates.

Apple believes that every user should have clear insights into how their data is used, and tools to decide when to share their data and who to share it with. The whimsical short film " A Day in the Life of an Average Person's Data " invites users to follow Apple TV+ Ted Lasso star Nick Mohammed through his average day, explaining how bad actors misuse data — and how Apple works to keep his personal information safe.

"At Apple, we're focused on designing devices, features, and services that keep users in control of their personal data," said Erik Neuenschwander, Apple's director of User Privacy. "Over the years we've integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do."

This commitment to transparency and control — and to privacy-protecting innovations across its technology — gives Apple users more choice and more control over their personal information. On Data Privacy Day and every day, teams across Apple are pushing this work forward. Learn more about Apple's privacy features by visiting apple.com/privacy .

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.

© 2023 Apple Inc. All rights reserved. Apple, the Apple logo, Today at Apple, Apple TV+, Apple Store, Safari, and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Press Contacts:

Trevor Kincaid
Apple
t_kincaid@apple.com
(202) 281-6403

Shane Bauer
shane.bauer@apple.com
(512) 966-7192

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Wellteq Digital Health Inc. Acquires Perpetual License for Digital Sleep Tech IP

  • WellteQ Digital Health Inc. (CSE: WTEQ, OTCQB: WTEQF) increases its investment into sleep solution capabilities, as one of its four behavioural levers of health coaching.
  • Wellteq has signed a perpetual license agreement for sleep chronotype assessments and education content from one of Asia Pacific's leading sleep technology companies.
  • Wellteq intends to promptly integrate newly licensed sleep assets into the existing corporate health solution and accelerate development of clinical sleep solutions.
  • Initial transaction terms have been adjusted downward from AU$600,000 to CA$70,000 to reflect the unrestricted perpetual license versus an acquisition.
  • This license accelerates Wellteq's sleep assessment and coaching capabilities by an estimated 12 months.
  • Sleep market revenues are accelerating and projected to reach US$137.16 billion by 2026 which would exceed the current market for corporate wellness by 100%.

WellteQ Digital Health Inc. (CSE:WTEQ) (OTCBB:WTEQF) , (the "Company" or Wellteq"), which supplies digital health and wellness solutions to customers in 12 languages across 30 countries is pleased to announce, that further to the Company's News Release of June 8 th 2021, Wellteq has completed the execution of a perpetual license agreement for sleep chronotype assessments and educational content from with one of Asia Pacific's leading sleep technology providers. Under the perpetual license, Wellteq has unrestricted usage rights in relation to the assets of the license.

Wellteq focuses on coaching its subscribers within the four levers of behavioural health activity, nutrition, mindset, and sleep. The Company recognises the existing importance of sleep within established occupational Health and Safety divisions of industries where fatigue-related accidents can cause serious injury, fatality, and significant direct and liability costs. Industries such as aviation, logistics, mining, construction, and oil and gas have had dedicated divisions to combat this risk for decades. Wearables such as Apple Watch (NASDAQ: AAPL), Fitbit (NASDAQ: GOOG) and Garmin (NASDAQ: GRMN) and data driven health providers such as Wellteq are rapidly advancing solution capabilities for these traditional enterprise customers and for a new generation of customers in the insurance and healthcare sectors.

News Provided by Business Wire via QuoteMedia

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ChatGPT May Already Be Used In Nation State Cyberattacks, Say IT Decision Makers in BlackBerry Global Research

  • 51% of IT decision makers believe there will be a successful cyberattack credited to ChatGPT within the year
  • 95% believe governments have a responsibility to regulate advanced technologies, such as ChatGPT

BlackBerry Limited (NYSE: BB; TSX : BB) today released new research revealing that half (51%) of IT professionals predict that we are less than a year away from a successful cyberattack being credited to ChatGPT and 71% believe that foreign states may already be using the technology for malicious purposes against other nations.

BlackBerry Logo Black (PRNewsfoto/Blackberry Limited)

The survey of 1,500 IT decision makers across North America , UK, and Australia exposed a perception that, although respondents in all countries see ChatGPT as generally being put to use for 'good' purposes, 74% acknowledge its potential threat to cybersecurity and are concerned. Though there are differing views around the world on how that threat might manifest, ChatGPT's ability to help hackers craft more believable and legitimate sounding phishing emails is the top global concern (53%), along with enabling less experienced hackers to improve their technical knowledge and develop more specialized skills (49%) and its use for spreading misinformation (49%).

Shishir Singh , Chief Technology Officer, Cybersecurity at BlackBerry explains: "ChatGPT will likely increase its influence in the cyber industry over time. We've all seen a lot of hype and scaremongering, but the pulse of the industry remains fairly pragmatic – and for good reason. There are a lot of benefits to be gained from this kind of advanced technology and we're only beginning to scratch the surface, but we also can't ignore the ramifications. As the maturity of the platform and the hackers' experience of putting it to use progresses, it will get more and more difficult to defend without also using AI in defense to level the playing field."

Indeed, BlackBerry's research results also revealed that the majority (82%) of IT decision-makers plan to invest in AI-driven cybersecurity in the next two years and almost half (48%) plan to invest before the end of 2023. This reflects the growing concern that signature-based protection solutions are no longer effective in providing cyber protection against an increasingly sophisticated threat.

Whilst IT directors are positive that ChatGPT will enhance cybersecurity for businesses, the survey also revealed that 95% believe governments have a responsibility to regulate advanced technologies.  However, at present, there is an optimistic consensus that technology and research professionals will gain more than cyber criminals from the capabilities of ChatGPT.

Singh concludes: "It's been well documented that people with malicious intent are testing the waters but, over the course of this year, we expect to see hackers get a much better handle on how to use ChatGPT successfully for nefarious purposes; whether as a tool to write better mutable malware or as an enabler to bolster their 'skillset.' Both cyber pros and hackers will continue to look into how they can utilize it best. Time will tell who's more effective."

For more information on how BlackBerry's comprehensive, prevention-first, AI-driven cybersecurity solutions can help your business prepare for, prevent, detect and respond to cyber threats, please visit BlackBerry.com .

Note: Research conducted in January 2023 by OnePoll on behalf of BlackBerry , into 1,500 IT Decision Makers across North America ( USA and Canada ), the United Kingdom and Australia .

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world.  The company secures more than 500M endpoints including over 215M vehicles.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems.  BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved.  All other trademarks are the property of their respective owners.  BlackBerry is not responsible for any third-party products or services.

Media Contacts:

BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/chatgpt-may-already-be-used-in-nation-state-cyberattacks-say-it-decision-makers-in-blackberry-global-research-301737059.html

SOURCE BlackBerry Limited

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