Gen.G, McDonald's Renew Esports Programming And Expands To East Coast

- Global esports organization and gaming collective Gen.G and McDonald's have renewed their esports partnership which is aimed at engaging employees and gaming fans in select regions on the west and east coasts . On the heels of its first successful esports activation in Southern California the program will now expand to select D.C., Maryland Virginia and Eastern Shore areas.

Photo by Gen.G

The McDonald's Crew League program will return with more than 200 employees across 70 Southern California locations already signed up to compete in EA Sports FIFA 21 or Super Smash Bros Ultimate. The second season of the SoCal McDonald's Crew League will kick off on August 24th with a 6-week play-in tournament. An employee from one of McDonald's North Hollywood locations was crowned the Crew League inaugural season champion and won $1000 , a championship belt and a plaque at their location.

The McDonald's Crew League program in DC, Maryland , Virginia and Eastern Shores will launch on August 24th with a five-week play-in style tournament. Employees will vote on the game of their choice and compete to qualify for the live playoff broadcast on Twitch.tv. Prizes will be awarded to 2nd and 3rd place winners with a trophy going to the top player and the winning franchise location.

"More and more crew members are passionate about gaming and we want to provide an opportunity for them to showcase their talents in what they love doing," said McDonald's Owner and Operator Carlos Mateos Jr. "Being able to enhance the employee experience is something we take pride in and we love creating something meaningful for our employees."

McDonald's is also searching for the best young Super Smash Ultimate players in the area with its All-Star Tournament that kicks off on August 29 for residents in Washington D.C. , Maryland , Virginia , or Eastern Shore regions and on September 5 for SoCal residents. Players will compete for bragging rights as well as such prizes as a custom All-Star Jersey, custom Switch carrying case, and McDonald's gear.

"Our successful programming with McDonald's really shows the excitement of and appetite for gaming seen among youth today. McDonald's sees the value in building business via esports by cultivating consumer engagement and creating stronger employee connections," said Arnold Hurr, COO at Gen.G.  "We are excited to expand to the east coast and continue working with McDonald's as they are invaluable partners that innovate right alongside us. There is so much value in fostering dialogue around gaming and we are excited to be able to leverage gaming and esports to do just that."

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/geng-mcdonalds-renew-esports-programming-and-expands-to-east-coast-301346971.html

SOURCE Gen.G

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Holdings


Keep reading...Show less
Person holding phone that says "GameStop" in front of stock trading charts.

GameStop Frenzy Cools, E*Trade Considers Roaring Kitty Ban

GameStop (NYSE:GME) continues to cool following a trading frenzy that drove shares up by 75 percent between the close of trading last Friday (May 31) and the start of trading on Monday (June 3).

The brief rally, which took GameStop shares to US$40.09 on Monday morning, was sparked by a Reddit (NYSE:RDDT) post made late Sunday (June 2) by an account tied to the video game retailer's most prominent supporter, Keith Gill.

Gill, who ignited the meme stock craze in 2021 and is known as Roaring Kitty on other platforms, posted a screenshot on Reddit's Superstonk subreddit that shows a purported US$175 million position in GameStop shares and call options.

Keep reading...Show less
Cell phone showing GameStop stock chart.

GameStop Surges Over 70 Percent in Flashback to 2021 Frenzy

Over three years after the infamous GameStop (NYSE:GME) short squeeze, the American retailer’s share price skyrocketed as much as 110 percent on Monday (May 13) before pulling back to a more than 70 percent gain.

The surge came on the heels of a social media post by "Roaring Kitty," also known as Keith Gill. His first online appearance since 2021 has reignited memories of the meme stock frenzy that captivated markets in 2021.

Gill, who gained notoriety for his bullish stance on GameStop, posted a meme on X (formerly Twitter) depicting a focused video gamer. It received widespread attention, accumulating over 81,000 likes and 9,000 comments in just a few hours.

Keep reading...Show less
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less

Latest Press Releases

Related News

×