Baozun Reports First Quarter Financial Results

Baozun (NASDAQ:BZUN), ecommerce and digital marketing company based in China reported its unaudited financial results for the first quarter. Year-over-year revenues reached US$191.7 million, increasing at a 39.7 percent clip. Operating margins for the company stood at 3.6 percent for the quarter.

As quoted in the press release:

Mr. Robin Lu, Chief Financial Officer of Baozun commented, “We delivered another solid quarter with GMV increasing by 58.4% and revenue growing by 39.7% year-over-year. Notably, new brand partners, especially brands in high-quality GMV categories, delivered incremental contribution in GMV growth. Furthermore, we are delighted to see some early-stage operational efficiency improvement generated from our system intelligence and automation, which underscores our commitment to innovations. During the first quarter of 2019, our investments in technology innovation and productization totaled RMB23 million. We are confident with our growth prospects and expect GMV to grow by 50% to 55% year-over-year for the second quarter of 2019.”

Click here to read the full press release.