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Re/code reported that Apple Inc. (NASDAQ:AAPL) now has more than 50 publishers on board with its News app, which will be included in iOS 9 software due for release in the fall.
Re/code reported that Apple Inc. (NASDAQ:AAPL) now has more than 50 publishers on board with its News app, which will be included in iOS 9 software due for release in the fall. The app will be a newsreader that functions similar to Flipboard.
As quoted in the market news:
A few years ago, the News model — where publishers put full stories on Apple’s app and share some of the ad revenue those stories generate — might have been controversial. Now, the “distributed” model for digital media is conventional wisdom — see: Facebook, Snapchat, YouTube and more — and the only question is how well News will work.
The hope, from both publishers and Apple, is that Apple’s giant installed base of iPhone and iPad users will naturally gravitate to the app, and then like the way the stuff reads within it.
Troy Young of Hearst Corp., one of the app’s initial launch partners, commented:
It’s not a hugely complicated application. What they bring to it is massive distribution, and they’re giving publishers the ability to present their brands, in a way that feels like those brands. We like it when we tell stories in ways that are true to our brands.