Bridgeline Completes Second Acquisition of 2019 with OrchestraCMS

Bridgeline Digital (NASDAQ:BLIN) acquired OrchestraCMS from Stantive Technologies group, resulting in the second strategic acquisition in 2019. Bridgeline Digital is a company whose primary business operations is marketing automation software, cloud-based web-content management and ecommerce. The acquisition further extends Bridgeline’s focus on creating highly-personalized digital experiences. OrchestraCMS provides a digital experiences program built 100% native on Salesforce.

As quoted in the press release:

“The depth of the integration with Salesforce offered by OrchestraCMS is a powerful addition to the Bridgeline Unbound platform – and will boost omnichannel marketing efforts of our customers,” says Carl Prizzi, EVP of Product. “This will further enhance Bridgeline’s ability to assist marketers with unifying the customer experience through the delivery of the right content, to the right audience at the right time.”

“OrchestraCMS – along with both the recent Celebros and SeeVolution asset acquisitions – will provide powerful pieces of technology to the Bridgeline Unbound product suite,” said Ari Kahn, CEO of Bridgeline Digital. “We’re always seeking ways to provide even greater value and continued innovation to our customers to help them stand out from their competition in their respective markets.  The OrchestraCMS platform’s native integration with Salesforce give Bridgeline a unique capability in the web content management space that will bring new capabilities to our customers who use Salesforce.”

Click here to read the full press release.