Charlotte’s Web Hires Former Coca-Cola Executive

Charlotte’s Web Holdings (CSE:CWEB) announced the appointment of Eugenio Mendez, a former marketing executive with The Coca-Cola Company (NYSE:KO), as the new Chief Growth Officer starting on January 15.

As quoted in the press release:

Mr. Mendez led global strategy and marketing for the division which has annual sales of US$12 billion. Mr. Mendez has also served in an advisory role to Charlotte’s Web for nearly two years. As the Company’s Chief Growth Officer, he will lead the Company’s business development, marketing and sales functions.

“We’re very excited to have Eugenio formally join our Company. Over the past sixteen months, I’ve had the opportunity to work closely with Eugenio and have been deeply impressed with his global vision and experience within the consumer-packaged goods (“CPG”) industry,” said Hess Moallem, President and CEO of Charlotte’s Web. “Eugenio’s appointment illustrates the high caliber executive talent we are attracting to support the Company’s next phase of growth. With the opportunities that exist with national retail partners and anticipated international market expansion, adding top-tier executives with multi-national corporate experience is both timely and opportunistic.”

Charlotte’s Web Chairman and co-founder Joel Stanley stated, “We enthusiastically welcome Eugenio to the executive suite. He is a natural fit for Charlotte’s Web as we continue to evolve and plan for global expansion. As the industry’s leading brand, we will benefit greatly from his marketing experience and leadership.”

Click here to read the full press release.

Source: www.newswire.ca