Apple Introduces the Most Powerful and Versatile iPad Air Ever

The new iPad Air features the breakthrough M1 chip, ultra-fast 5G, a new front camera with Center Stage, and more

Apple® today introduced the new iPad Air® with the Apple-designed M1 chip, delivering a massive leap in performance. Available in a new array of colors, iPad Air also features the new Ultra Wide front camera with Center Stage™ for a more natural video conferencing experience, a USB-C port with up to 2x faster transfer speeds, and blazing-fast 5G on cellular models — starting at the same affordable price. Advanced cameras and compatibility with the latest accessories enable users, including content creators, gamers, and students, to push the boundaries of creativity, productivity, and self expression. The new iPad Air is available to order beginning Friday, March 11, and will be in stores beginning Friday, March 18.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220308005926/en/

The powerful and versatile new iPad Air comes in a stunning array of colors, and features the Apple-designed M1 chip, a new Ultra Wide front camera, blazing-fast 5G, and more. (Photo: Business Wire)

The powerful and versatile new iPad Air comes in a stunning array of colors, and features the Apple-designed M1 chip, a new Ultra Wide front camera, blazing-fast 5G, and more. (Photo: Business Wire)

"Whether it's a college student taking elaborate notes, a content creator working on their latest project, or a gamer playing graphics-intensive titles, users love iPad Air for its amazing performance and versatility in such a portable design," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "With the breakthrough M1 chip, Ultra Wide front camera with Center Stage, and ultra-fast 5G, iPad Air is now more powerful, more capable, and simply more fun than ever."

M1 Brings a Massive Leap in Performance to iPad Air

The breakthrough M1 chip in iPad Air delivers a giant performance boost to even the most demanding apps and workflows, with incredible power efficiency and all-day battery life. 1 The 8-core CPU delivers up to 60 percent faster performance, and the 8-core GPU delivers up to 2x faster graphics performance compared to the previous iPad Air. Combined with the CPU and GPU, a 16-core Neural Engine powers advanced machine learning (ML) functions that enable next-level experiences. From editing multiple streams of 4K video, to playing graphics-intensive games, redesigning a room in 3D, and more realistic augmented reality (AR), the performance of M1 enables users to do more than ever with iPad Air.

Ultra Wide 12MP Front Camera with Center Stage

The Ultra Wide 12MP front camera with Center Stage automatically pans to keep users in view as they move around. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. So whether catching up with loved ones or learning remotely, Center Stage makes connecting more engaging than ever. With the addition of Center Stage to iPad Air, all iPad® models now feature this magical experience. 2

The 12MP Wide camera on the back of iPad Air lets users capture sharp photos and 4K video, scan documents, and enjoy amazing AR experiences. An end-to-end solution for photo and video capture, editing, and sharing, iPad Air is an incredibly versatile and ultra-portable mobile studio.

Ultra-Fast 5G and Advanced Connectivity

Customers can do even more on iPad Air with faster wireless connectivity on the go. With 5G, iPad Air can reach peak speeds of up to 3.5Gbps in ideal conditions. 3 With eSIM and Wi-Fi 6 support, iPad Air offers greater flexibility when users need to get connected — from accessing files, to backing up data, communicating with colleagues, or enjoying a movie with family and friends using SharePlay™.

The USB-C port is now up to 2x faster than the previous generation, with data transfers up to 10Gbps, so importing large photos and videos is even quicker. The port connects iPad Air to a vast ecosystem of USB-C accessories, including cameras, external storage, and displays with up to 6K resolution.

All-Screen Design with the Liquid Retina Display and Touch ID

Loved for its thin and light design, the new iPad Air comes in a gorgeous array of colors: space gray, starlight, pink, purple, and a stunning new blue. iPad Air features a 10.9-inch Liquid Retina® display for an immersive visual experience, with 3.8 million pixels and advanced technologies, including 500 nits of brightness, full lamination, a P3 wide color gamut, True Tone®, and an anti-reflective screen coating.

Combined with the Liquid Retina display, landscape stereo speakers in iPad Air deliver wide stereo sound for a great movie-viewing experience. Touch ID® is built into the top button of iPad Air, delivering the same ease of use and secure authentication users know and love to unlock iPad Air, log in to apps, or use Apple Pay®.

Accessories

Apple Pencil® (2nd generation) turns iPad Air into a digital journal and sketchbook users can take anywhere. With wireless charging and pairing, Apple Pencil delivers pixel-perfect precision and imperceptible lag, making writing as easy and natural as using pen and paper.

The new iPad Air is compatible with Magic Keyboard®, providing the best typing experience with its floating design and built-in trackpad; Smart Keyboard Folio™, with its comfortable typing experience in a slim design; and Smart Folio® covers, which come in beautiful coordinating colors — black, white, electric orange, dark cherry, English lavender, and marine blue — that complement the new iPad Air finishes.

iPadOS 15 Takes the Productivity and Versatility of iPad Air Even Further

iPadOS® 15 delivers an experience that is designed to take advantage of the unique capabilities of iPad.

  • Multitasking is even more intuitive, making features like Split View and Slide Over easier to discover, easier to use, and more powerful.
  • Notes goes systemwide with Quick Note, and offers new ways to collaborate and organize, whether typing or writing with Apple Pencil.
  • SharePlay makes it possible for friends and family to share experiences while on a FaceTime® call. Whether users are hosting a viewing party, listening to an album together, or completing a fitness challenge with a friend, SharePlay keeps everything and everyone perfectly in sync.
  • iPad keeps getting smarter with advanced ML capabilities. Live Text™ uses on-device intelligence to recognize text in a photo and allow users to take action . For example, a snapshot of a storefront may reveal a phone number and the option to place a call. 4
  • With next week's release of iPadOS 15.4 and macOS® 12.3, Universal Control will enable users to work with a single mouse and keyboard and move between Mac® and iPad for a seamless experience, with no setup required. Users can even drag and drop content back and forth between devices — great for sketching with Apple Pencil on iPad and placing it into a Keynote® slide on the Mac. 5

iPad Air and the Environment

iPad Air features a 100 percent recycled aluminum enclosure, 100 percent recycled tin in the solder of the main logic board, and 100 percent recycled rare earth elements in the enclosure and audio magnets. All iPad models meet Apple's high standards for energy efficiency, remain free of numerous harmful substances, and use wood fiber in the packaging that comes from recycled sources or responsibly managed forests.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

Pricing and Availability

  • The new iPad Air is available to order beginning Friday, March 11, from apple.com/store and in the Apple Store® app in 29 countries and regions, including the US, with availability beginning Friday, March 18.
  • Wi-Fi models of iPad Air are available with a starting price of $599 (US) and Wi-Fi + Cellular models start at $749 (US). The new iPad Air, in 64GB and 256GB configurations, comes in space gray, starlight, pink, purple, and blue finishes.
  • iPadOS 15, the powerful operating system designed specifically for iPad, ships for free with the new iPad Air. iPadOS 15 is available as a free software update for iPad Air 2 and later.
  • Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels. The new iPad Air starts at $549 (US). The second-generation Apple Pencil is available for $119 (US), the Smart Keyboard Folio is available for $159 (US), and the Magic Keyboard for college students at $279 (US). For more information, visit apple.com/us-hed/shop .
  • Apple Pencil (2nd generation), available for purchase separately, is compatible with the new iPad Air for $129 (US).
  • Magic Keyboard for the new iPad Air is available in black and white for $299 (US), with layouts for over 30 languages.
  • The Smart Keyboard Folio for the new iPad Air is available for $179 (US).
  • The Smart Folio for the new iPad Air is available for $79 (US) in black, white, electric orange, dark cherry, English lavender, and marine blue.
  • Customers can trade in their current iPad and get credit toward a new one. When their device has been received and verified, Apple will credit the value to their payment method.
  • Engrave iPad with a meaningful mix of emoji, names, initials, and numbers, all for free, available only at apple.com/store or in the Apple Store app.
  • Apple provides customers with a number of services in store and online. From personalized support and advice from Apple Specialists to convenient delivery and pickup options, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/store .

1 Battery life varies by use and configuration.
2 Center Stage is available on iPad Air (5th generation), the 12.9-inch iPad Pro (5th generation), the 11-inch iPad Pro (3rd generation), iPad mini (6th generation), and iPad (9th generation).
3 5G wireless plan and coverage required. Speeds will vary. Check with carriers for details.
4 Live Text language translations include English, simplified Chinese, French, Italian, German, Portuguese, and Spanish.
5 Universal Control will initially be released as a public beta.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.

© 2022 Apple Inc. All rights reserved. Apple, the Apple logo, and iPad Air, Center Stage, iPad, SharePlay, Liquid Retina, True Tone, Touch ID, Apple Pay, Apple Pencil, Magic Keyboard, Smart Keyboard Folio, Smart Folio, iPadOS, FaceTime, Live Text, macOS, Mac, Keynote, Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Catherine Franklin
Apple
cfranklin3@apple.com

Juliana Frick
Apple
juliana_frick@apple.com

News Provided by Business Wire via QuoteMedia

AAPL
The Conversation (0)
Apple debuts iPhone 16 Pro and iPhone 16 Pro Max

Apple debuts iPhone 16 Pro and iPhone 16 Pro Max

Powered by the A18 Pro chip and built for Apple Intelligence, the Pro lineup introduces larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Apple announces Chief Financial Officer transition

Apple announces Chief Financial Officer transition

Apple® today announced that Chief Financial Officer Luca Maestri will transition from his role on January 1, 2025. Maestri will continue to lead the Corporate Services teams, including information systems and technology, information security, and real estate and development, reporting to Apple CEO Tim Cook. As part of a planned succession, Kevan Parekh, Apple's Vice President of Financial Planning and Analysis, will become Chief Financial Officer and join the executive team.

"Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company's financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple. We're fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company," said Tim Cook, Apple's CEO.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Apple reports third quarter results

Apple reports third quarter results

June quarter records for Revenue and EPS

Services revenue reaches new all-time high

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Apple scores record 72 Emmy Award nominations and sweeps across top categories including Outstanding Limited series for "Lessons in Chemistry," Outstanding Drama for "The Morning Show" and "Slow Horses" and Outstanding Comedy for "Palm Royale"

Apple scores record 72 Emmy Award nominations and sweeps across top categories including Outstanding Limited series for "Lessons in Chemistry," Outstanding Drama for "The Morning Show" and "Slow Horses" and Outstanding Comedy for "Palm Royale"

With best-ever Emmy showing, Apple TV+ lands nominations across 16 Apple Originals including "Lessons in Chemistry," "The Morning Show," "Slow Horses," "Palm Royale," "Loot," "Hijack," "STEVE! (martin) a documentary in 2 pieces," "Girls State," "The Reluctant Traveler With Eugene Levy," "Masters of the Air," "Silo," "Physical," "Hannah Waddingham: Home for Christmas," "The New Look," "Sugar" and more

"The Morning Show" lands first-ever nomination for Best Drama and leads with the most performance nominations for a drama series, including Best Actress in a Drama for stars and executive producers Jennifer Aniston and Reese Witherspoon

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Apple The Exchange TRX to welcome its first customers this Saturday, June 22, in Kuala Lumpur

Apple The Exchange TRX to welcome its first customers this Saturday, June 22, in Kuala Lumpur

Apple's first retail location in Malaysia will offer its full lineup of products and services, unparalleled support from over 160 team members, and sessions with local creatives

Apple® today previewed Apple The Exchange TRX, the first Apple Store® in Malaysia. Located in the heart of Kuala Lumpur's new Tun Razak Exchange (TRX) central business district, the new store will deliver the magic of Apple in the country like never before. Customers can discover and buy Apple's innovative lineup of products and services, receive exceptional service from knowledgeable team members, and learn how to get the most out of their devices through free Today at Apple® sessions.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
cell phone lying on table with app icons floating above it

How to Invest in Mobile Apps (Updated 2024)

The ubiquity of mobile devices and their prominence in everyday life has led to the development of mobile apps for everything from gaming and dating to banking and stock trading.

Mobile apps began rising to prominence in 2007 with the launch of the iPhone, which heralded a new era in connectivity brought about by revolutionary touch technology. The field has grown widely from thereon out, and the diversity of today’s offerings makes investing in mobile apps an appealing prospect.

With about 2.87 million apps in Google’s (NASDAQ: GOOGL) Google Play Store and around 1.96 million apps available in Apple’s (NASDAQ:AAPL) App Store, there is no shortage of app choices for mobile devices.

Keep reading...Show less
Icons for various apps floating above a smartphone.

Social Media Stocks: 5 Biggest Companies

The world’s largest social media platforms have revolutionized the way people connect on the internet, and the companies behind these platforms can offer major investment opportunities.

This year's strong rally in technology stocks, led by Meta Platforms (NASDAQ:FB), is a clear example of the huge presence social media companies have in the stock market. In late April, shares of the social media giant jumped 14.6 percent on higher-than-expected earnings. The news came alongside increasing investor confidence in the broader tech industry.

“Meta earnings show the company’s commitment to cost discipline while driving accelerating N-T revenue growth and also continuing to invest in longer-term transformational technologies like artificial intelligence (AI) and the metaverse,” said Doug Anmuth, an analyst at JPMorgan Chase (NYSE:JPM).

Keep reading...Show less
BlackBerry Extends Partnership with Leading Managed Security Services Provider  to Ensure SMBs are Set Up for Cyber Success

BlackBerry Extends Partnership with Leading Managed Security Services Provider to Ensure SMBs are Set Up for Cyber Success

BlackBerry Limited (NYSE: BB; TSX: BB) and Solutions Granted today announced an extended partnership, naming the leading cybersecurity services provider a Master Managed Security Services Provider (MSSP), enabling it to better scale and meet the growing demand for cybersecurity services among small and medium-sized businesses (SMBs).

BlackBerry Logo Black (PRNewsfoto/Blackberry Limited)

"Solutions Granted has been honored as BlackBerry MSSP Partner of the Year for North America for five consecutive years and we're excited to take our partnership to the next level by crowning them as our top Master MSSP," said Adam Enterkin , Chief Revenue Officer, Americas, BlackBerry Cybersecurity. "BlackBerry is dedicated to increasing its focus on MSSP partners to ensure they're set up for success. Endpoints are proliferating, and so are the cyberattacks against them. Our extended partnership with Solutions Granted will help hundreds of small and mid-size businesses continuously adapt to an ever-changing threat landscape."

As a 'Master MSSP', Solutions Granted will be better positioned to help its own partners to deliver Managed Detection and Response (MDR) and other Managed Security Services to their mid-market and SMB clients.  In partnership with BlackBerry and heavily leveraging the Cylance® AI-powered portfolio, Solutions Granted helps thousands of clients secure their environments and prevent attacks. By working with Solutions Granted, MSSPs and managed service providers (MSPs) can offer industry leading managed security, without making the significant investment of building out their own security operations center (SOC).

CylanceENDPOINT™ is among the solutions it helps managed service providers (MSPs) deploy to clients, either as individual managed services or integrated into a SOC-as-a-service offering.

"BlackBerry's support for our business model provides the flexibility we need to continue to meet customer demand and provide the best possible product support for their business needs," said Michael E. Crean , Chief Executive Officer, Solutions Granted. "We value the investment BlackBerry is making in our partnership and know this will go a long way in setting up our customers for success."

To learn more about BlackBerry MSSP Partners, visit blackberry.com/us/en/partners/mssp-partners .

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world.  The company secures more than 500M endpoints including over 215M vehicles.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems.  BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BlackBerry and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved.  All other trademarks are the property of their respective owners.  BlackBerry is not responsible for any third-party products or services.

About Solutions Granted Inc.

Solutions Granted is a Master Managed Security Services Provider (Master MSSP). They offer cybersecurity solutions to North American MSPs and MSSPs and are committed to delivering solutions without requiring minimums, commitments, or long-term contracts. They proudly offer many security layers as well as a 24x7 U.S.-based Security Operations Center (SOC). Over the past several years, Solutions Granted has emerged as a clear leader in the channel, by winning countless awards including the CRN Security 100 list, Top 100 MSSP List, Top Global MSSP List, and BlackBerry MSSP Partner of the Year. Learn more at https://www.SolutionsGranted.com

Media Contacts:

BlackBerry Media Relations

+1 (519) 597-7273

mediarelations@BlackBerry.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/blackberry-extends-partnership-with-leading-managed-security-services-provider-mssp-to-ensure-smbs-are-set-up-for-cyber-success-301803800.html

SOURCE BlackBerry Limited

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less
BlackBerry's Quarterly Threat Intelligence Report Finds Banks, Healthcare Providers and Food Retailers are Top Targets for Cybercrime

BlackBerry's Quarterly Threat Intelligence Report Finds Banks, Healthcare Providers and Food Retailers are Top Targets for Cybercrime

Geopolitical unrest positions key industries as targets for state-sponsored actors and financially motivated attacks

BlackBerry Limited (NYSE: BB; TSX: BB) today released its latest Quarterly Global Threat Intelligence Report highlighting an increase in cyberattacks directed at financial institutions, food retailers and healthcare providers, with 60 percent of all attacks targeting these three key industries.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less
person using credit card to pay for something on their phone

Mobile Investing in Australia

After lagging behind for a prolonged period, Australia's tech sector is ramping up at an accelerated pace. The tech sector is now equivalent to 8.5 percent of the country's GDP as of the end of 2021, an increase of 26 percent since the onset of COVID-19 through June 2021 and a massive 79 percent increase over the past five years. Tech contributes AU$167 billion to the Australian economy, trailing only the mining (AU$205 billion) and financial/insurance (AU$169 billion) sectors.

Australia's characteristically resilient economy — which had not experienced a recession in nearly 30 years prior to COVID-19 lockdowns — has provided a sturdy backdrop for its growing tech sector. The growth in the tech sector’s contribution to the GDP has outpaced average growth of other industries by more than 400 percent, a gain partly attributable to accelerated digital technology adoption during the pandemic.

This dramatic expansion is largely in response to Australia's need to catch up to the rest of the world and assert itself in the global tech marketplace. Should the tech sector continue to grow at its current rate it will eventually surpass the relative GDP contribution of the long dominant mining sector. This will also complete the process of bringing Australia more in line with other western economies such as the UK, and notably Canada, which is comparable to Australia in terms of its dominant mining and agricultural industries.

Keep reading...Show less
DGTL Holdings Completes Acquisition of Engagement Labs

DGTL Holdings Completes Acquisition of Engagement Labs

DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (WKN: A2QB0L) (FSE: D0G) ("DGTL Holdings") and Engagement Labs Inc. (TSXV: EL) ("Engagement Labs") are pleased to announce that DGTL has completed its previously announced acquisition of Engagement Labs by way of a plan of arrangement (the "Arrangement").

Transaction Details

News Provided by Newsfile via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×