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RocketBoots
Investor Insight
RocketBoots is a high-growth investment opportunity with an AI-based scalable SaaS model, targeting a $2.4 billion+ market in retail and banking. With strong enterprise adoption, a significant customer site pipeline, and proven cost-saving solutions, ROC is well-positioned for global expansion and recurring revenue growth.
Overview
RocketBoots (ASX:ROC), an Australian innovator in AI-driven computer vision software products, is transforming the retail and financial services landscape. Evolving from its 2004 inception as an internet application consultancy, RocketBoots now stands at the forefront of AI-powered software, empowering businesses to optimize operations and elevate customer experiences.
RocketBoots' proprietary solutions leverage the combined power of machine learning, advanced analytics and cloud computing to deliver tangible results. The company’s technology tackles critical challenges, slashing operational costs, mitigating self-checkout losses and staff fraud, while simultaneously boosting service, sales and customer loyalty.
Real-world Impact, Proven Results
Deployed across major banks, large retail chains, and trialing with multinational enterprises, RocketBoots' impact is undeniable. Four contracted customers on multi-year terms, coupled with a growing pipeline of trials and opportunities, demonstrate the company's ability to deliver significant value.
$2.4 Billion+ Market Opportunity
Operating in a high-growth sector, RocketBoots targets a total addressable market (TAM) exceeding $2.4 billion across Australia, New Zealand, the United Kingdom, the European Union and North America. Its cloud-based platform enables seamless scalability, managing software deployments across global locations from its Sydney headquarters. RocketBoots utilizes a recurring revenue SaaS model, following a one-time activation fee, ensuring predictable and sustainable growth. Future expansion into new geographies and software portfolio additions promises further TAM growth.
Poised for Explosive Growth
With a global enterprise pipeline of over 35,000 retail and banking locations, RocketBoots is primed for significant expansion. The company is aggressively pursuing international growth, with the potential to secure contracts for over 10,000 sites from its existing nine customers who are already engaged in paid contracts, trials or evaluations for major/multi-year agreements.
Leadership and Innovation
RocketBoots is led by seasoned executives with deep expertise in AI, technology commercialization and financial markets. The company’s unwavering commitment to innovation, data security and enterprise-grade scalability mitigates key risks associated with new technology adoption.
Company Highlights
- Mission: RocketBoots empowers global retail and banking giants to slash operating expenses and losses while boosting service, sales and customer loyalty.
- Proven Tech: Validated internationally by top retailers and banks, RocketBoots’ AI-powered software delivers a strong ROI and fuels long-term customer retention. Demand is proven.
- The Advantage: The company’s flagship platform uniquely unifies loss prevention, workforce management, and customer experience — a game-changer for integrated store and branch operations.
- Expert team: Led by seasoned executives and AI specialists, RocketBoots has a strong track record of delivering its cutting-edge computer vision and machine learning software internationally.
- Scale Without Limits: The company’s hybrid cloud/on-prem architecture enables rapid scaling across thousands of locations without massive infrastructure investment or staffing increases.
- Explosive Growth Potential: With a more than 35,000-site global enterprise pipeline and nine international trials already completed or nearing completion (including multinational retailers), RocketBoots is primed for global expansion.
- Massive Market: The more than $2.4 billion addressable market (just retail grocery and branch banking in current territories) is only the beginning. The company is eyeing adjacent sectors, new geographies, and expanding its software portfolio.
Key Technology
RocketBoots provides a unique unified loss prevention, workforce management and customer experience software platform.
The company’s technology enables retailers to:
- Automatically detect potential theft at self-checkouts
- Automatically detect staff fraud at registers e.g. sweethearting
- Revolutionise workforce planning:
- Lower cost staffing with no service impact
- Improved service to reduce queue abandonment & lost sales
Rocketboots also enables retail banks to:
- Revolutionise omni channel workforce planning:
- Lower cost staffing with no service impact
- Improved service to reduce abandonment and lost sales
- Speed up digital channel customer response times by unlocking hybrid working opportunities through precise scheduling of branch staff latent capacity and idle time
- Computer vision – Analyzes live and recorded video feeds to detect, track and interpret human behavior, vehicle movement and in-store activity.
- A hybrid, highly scalable cloud/on-prem architecture that enables secure, remotely managed deployment across customer sites all over the world.
- Out-of-the-box user interfaces that show:
- SCO theft risk alerts
- Fraud risk alerts
- Real-time and historical service and workforce related analysis
- Future staff scheduling and rosters
- Edge computing – Reduces cloud bandwidth costs and enhances data security by processing video on-site while only syncing key insights to the cloud.
- APIs – Enables integration with enterprise systems such as POS (point-of-sale), workforce management and CRM (customer relationship management) platforms.
- Enterprise-grade security and compliance – Regularly penetration-tested and aligned with the security requirements of global banks and retailers.
Retail Applications
Reduce loss and staff costs whilst simultaneously improving customer experience and productivity.
Banking Applications
RocketBoots enables banks to materially reduce operational expenses whilst simultaneously improving customer experience, loyalty & NPS.
Leadership Team
Joel Rappolt – Chief Executive Officer
An experienced technology entrepreneur, Joel Rappolt joined RocketBoots in 2007 and has been CEO since 2013. He has led the company's transition from delivering app development services into developing software products that leverage machine learning, computer vision and IoT to solve longstanding business problems.
Robin Hilliard – Founder and Chief Technology Officer
Robin Hilliard founded RocketBoots in 2004 and has guided its evolution into a focus on computer vision research and software products. With over four decades of experience in software development, he has been the CTO since 2013.
Roy Mckelvie – Independent Chair and Non-executive Director
Roy Mckelvie is the chairman of Encompass Corporation, Wagesafe Limited and Infocus Wealth Management. He is the former CEO of Transfield Holdings and Gresham Private Equity, and previous managing director and Asian head of Deutsche Bank Capital Partners in Hong Kong .
Aaron Seeto – Chief Financial Officer
Aaron Seeto has more than 13 years of experience as an outsourced CFO for private and public companies across various industries, including technology, legal and financial services, and hospitality.
Karl Medak – Non-executive Director
Karl Medak has nearly 40 years of experience in the information and communications technology sector, having worked with organizations such as Telstra, Ericsson Australia and Lend Lease Communications. He co-founded The Frame Group in 2000 and has been a non-executive director of RocketBoots since 2007.
Cameron Petricevic – Company Secretary and Non-executive Director
Cameron Petricevic has more than 17 years of experience in the financial industry, with roles at AXA Asia Pacific Holdings and Acorn Capital. He is a partner at Kentgrove Equity Partners and has extensive experience in valuations, mergers & acquisitions and portfolio management.Superpowers for in-person service businesses using AI
Tech 5: Meta Plans Multibillion AI Bet, Apple Reveals iOS 26 at WWDC 2025
1. Meta's AI strategy takes shape with US$14.8 billion deal
Meta has a massive deal in the works with Scale AI, as per information provided by sources to multiple outlets.
On June 7, Bloomberg broke the news that Meta was in discussions for a potential investment of over US$10 billion in the AI firm. Then, on Tuesday (June 10), The Information reported Meta would acquire a 49 percent stake in Scale AI for US$14.8 billion, valuing the startup at US$28 billion, a two-fold increase from its valuation in 2024.
The news was followed by Tuesday reports from the New York Times and Bloomberg saying that Meta would be unveiling a new AI research lab focused on achieving superintelligence.
It will include Alexandr Wang, who is Scale AI's founder and CEO, among other Scale AI employees.
CEO Zuckerberg reportedly acquired additional talent for the lab by offering lucrative compensation packages to engineers from multiple other tech firms, including Google (NASDAQ:GOOGL) and OpenAI.
2. Apple's WWDC disappoints investors
Shares of Apple fell by over 2 percent on Monday (June 9) and closed 1.43 percent lower after new developments and features revealed at its annual Worldwide Developers Conference (WWDC) failed to impress investors.
Apple’s forthcoming software updates featured subtle improvements, such as a revamped operating system (OS) and AI capabilities that were noticeably toned down compared to the previous year's unveiling.
Among the new additions to Apple devices are in-app live translation, call screening, AI-driven information analysis and more sophisticated image generation capabilities thanks to its partner OpenAI.
The company also said it would provide developers with offline functionality for its on-device AI models.
The biggest development was the introduction of Liquid Glass, a new design language and graphical user interface developed to unify the visual experience across Apple’s operating systems.
Also part of the push for unification, Apple shared it is switching to an iOS naming system using a number based on calendar year after its release, meaning the next release will be iOS 26.
Apple briefly mentioned the long-awaited AI-powered upgrade to its Siri assistant that was announced at WWDC 2024. During the previous conference, executives hinted that the new Siri would be released with iOS 18, which came out last September without the upgrade.
While no release date was provided at the event, Senior Vice President of Software Engineering Craig Federighi said that the company looks forward to sharing more details “in the coming year.” The company reaffirmed that timeline in a Bloomberg report after anonymous sources told the publication Apple is aiming for a spring 2026 release.
Shares of Apple closed down 3.88 percent for the week.
3. Amazon to build nuclear-powered data centers in Pennsylvania
Amazon announced plans on Monday to invest at least US$20 billion in expanding its data center infrastructure in Pennsylvania, including the construction of two new data center campuses. One campus will be in Luzerne County, south of Scranton, alongside Talen Energy's (NASDAQ:TLN) Susquehanna nuclear power plant. The second campus will be built north of Philadelphia in Bucks County, at the site of what was once a steel mill.
“Pennsylvania is competing again — and I'm proud to announce that with Amazon's commitment of at least $20 billion to build new state-of-the-art data center campuses across our Commonwealth, we have secured the largest private sector investment in the history of Pennsylvania,” Pennsylvania Governor Josh Shapiro (D) said in a press release.
Later, on Wednesday (June 11), Talen announced the expansion of its nuclear energy partnership with Amazon. The collaboration was originally formed in 2022, and will now supply AWS data centers with up to 1,920 megawatts of electricity from its plant, double its previous commitment of 960 megawatts.
The two companies also shared plans to explore the development of small modular reactors in the state.
4. Oracle reaches new heights on earnings report
Oracle (NYSE:ORCL) reported its fiscal Q4 and full-year 2025 earnings on Wednesday, revealing total Q4 revenue of US$15.9 billion, above analyst estimates and a year-over-year increase of 11 percent.
Earnings per share were US$1.70, which also exceeded expectations of US$1.64.
The software maker’s cloud infrastructure business grew by 50 percent year-over-year in fiscal year 2025, and Oracle projected a further increase of 70 percent in cloud infrastructure sales over the next year.
Oracle performance, June 9 to 13, 2025.
Chart via the Investing News Network.
CEO Safra Catz's news during the earnings call that the Stargate joint venture is “not yet formed” had little bearing on the company’s share price. The positive report sent shares to a new high of US$202.44, and they continued climbing to close Friday up 23 percent since the start of the week.
5. NVIDIA CEO highlights AI job creation, European AI deals at VivaTech
In a week of announcements that coincided with the VivaTech 2025 conference in Paris, NVIDIA CEO Jensen Huang showcased his company’s role as a full-stack AI infrastructure provider.
His message during his keynote presentation on Wednesday was a stark contrast to Anthropic CEO Dario Amodei’s warning earlier this week that AI could lead to widespread job displacement.
On the contrary, Huang said that AI will create new industries and demand for jobs. He also noted that quantum computing technology is at an inflection point, with the potential to solve problems that currently demand years of processing by classical computers. His comments came just one day after IBM (NYSE:IBM) unveiled its newest roadmap, which includes plans for a new quantum data center and the IBM Quantum Starling, which the company says will be the world's first large-scale, fault-tolerant quantum computer.
Cementing NVIDIA's role as a global infrastructure leader, Huang shared plans to develop European sovereign AI models through a newly announced partnership with US-based, AI-powered search engine Perplexity and French sovereign AI start-up H Company. Developers will be able to access and fine-tune Perplexity’s models through Hugging Face, a platform for model sharing and collaboration.
DGX Cloud Lepton, NVIDIA's sovereign-ready AI cloud platform, will host the models on European infrastructure to comply with local data privacy and localization requirements. Huang said that, with over 20 active AI factory initiatives in the region, he anticipates a tenfold increase in Europe's AI computing capacity within two years.
Also on Wednesday, insiders for Bloomberg reported that NVIDIA and Samsung Electronics (KRX:005930) will make minority investments in robotics software developer Skild AI as part of the company’s Series B funding round.
The round is led by a US$100 million investment from SoftBank (TSE:9434) and will result in a US$4.5 billion valuation, according to the report. Sources with insider knowledge said that NVIDIA will invest US$10 million and Samsung will put in US$25 million in a strategic move aimed at boosting the companies' influence in the consumer robotics sector.
Don't forget to follow us @INN_Technology for real-time news updates!
Securities Disclosure: I, Meagen Seatter, hold no direct investment interest in any company mentioned in this article.
Tech 5: CoreWeave and Applied Digital Strike Deal, Startup Anduril Raises US$2.5 Billion
Read on to dive deeper into this week's top tech stories.
1. Applied Digital and CoreWeave strike major deal
Applied Digital was the top performer on the S&P 500 (INDEXSP:.INX) on Monday (June 2) after the company announced two long-term lease agreements with cloud infrastructure company CoreWeave.
Under the terms of the agreements, Applied Digital will deliver 250 megawatts of IT load to host CoreWeave's AI and high-performance computing infrastructure at its Ellendale, North Dakota, data center campus. The arrangements are expected to generate approximately US$7 billion in total revenue for Applied Digital.
News of the deal sent shares of Applied Digital up by over 22 percent to close at US$10.14 on Monday afternoon. CoreWeave’s share price saw an increase of 3.35 percent, closing at US$118.24.
The companies finished the week up 67 percent and 20 percent, respectively.
2. Broadcom shares slip post-earnings
Broadcom shares rose 3.2 percent on Tuesday (June 5), hitting a record high of US$264.89 after the company announced that it began shipping its latest networking chip, the Tomahawk 6.
However, enthusiasm faded after Broadcom reported its earnings after the markets closed.
Despite beating estimates on both earnings and revenue, the chip supplier’s forecast for the third quarter wasn’t enough to impress investors, who sent its share price down in after-hours trading.
The company is calling for Q3 revenue of US$15.8 billion, below analysts' forecasts of US$15.71 billion.
“High expectations drove a bit of downside,” Bernstein analyst Stacy Rasgon said in a note.
Despite this, Broadcom ended the week priced at US$246.93, 1.5 percent above Monday’s opening price.
3. Cohere targets new funding round
Canadian AI company Cohere is seeking US$500 million in new funding, targeting a valuation of US$5.5 billion to US$6.5 billion, according to a Financial Times report released on Sunday (June 3).
The outlet cites three sources with inside knowledge of ongoing discussions that are still in early stages.
The company was founded by former Google (NASDAQ:GOOGL) researchers; it prioritizes enterprise users and specializes in privacy solutions. Cohere has not released any consumer apps, but has debuted a family of open-source models: Aya, as well as North, a platform available to limited users that allows businesses to develop customized AI agents. According to the sources, Cohere doubled its annual recurring revenue to more than US$100 million in May.
Apple, Broadcom, Applied Digital and CoreWeave performance, June 2 to 6, 2025.
Chart via Google Finance.
4. Delays and court rulings challenge Apple's strategies
The Financial Times reported on Monday that Apple’s rollout of AI services in China is being delayed by Beijing regulators due to the ongoing trade war between China and US President Donald Trump’s administration.
In February, Apple made a deal with Alibaba (NYSE:BABA) to power Apple Intelligence using Alibaba’s proprietary Qwen large-language models. However, the rollout has been stalled, potentially due to ongoing geopolitical tensions, although Chinese regulators have not confirmed any particular reasons for the delay.
In other news, a federal appeals court denied Apple’s request for a stay of a court order that forbids the company from collecting commission on external payment links, a result of its legal battle with Epic Games.
Apple “bears the burden of showing that the circumstances justify an exercise of (our) discretion,” according to the order. “After reviewing the relevant factors, we are not persuaded that a stay is appropriate.”
The rejection by the appellate court forces Apple to adhere to the original ruling, which aims to increase competition and offer users diverse payment choices. The decision's consequences are substantial, potentially impacting Apple’s existing revenue structure. Additionally, it could reshape the overall landscape of the mobile app market.
5. Anduril valuation soars after latest funding round
Defense startup Anduril Industries, known for supplying weapons to the US government, has secured US$2.5 billion in a new funding round led by Founders Fund, Peter Thiel's venture capital firm. The firm contributed US$1 billion, according to Anduril Executive Chairman Trae Stephens, who spoke to Bloomberg Television on Thursday (June 5).
The newest round has more than doubled the company’s valuation, bringing it to US$30.5 billion.
Anduril has become a key player in modern defense tech with its autonomous drones, surveillance towers and AI-driven systems, part of a broader shift toward software-defined warfare.
Don't forget to follow us @INN_Technology for real-time news updates!
Securities Disclosure: I, Meagen Seatter, hold no direct investment interest in any company mentioned in this article.
RocketBoots Investor Kit
- Corporate info
- Insights
- Growth strategies
- Upcoming projects