'2023, the Year of Stella Fantasy'
Strengthening community solidarity ahead of global launch,
Ahead of their global launch of character collection NFT RPG
Ring Games CEO Yoon Joo -ho emphasized that "
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SOURCE RING GAMES
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East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.
Watch the launch trailer here .
" The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before," said Darcy Taylor , Chief Executive Officer of ESGG. "Fans of The Office will absolutely feel the nostalgia through this new game."
" The Office: Somehow We Manage reimagines the cast as vibrant, animated characters for the first time, bringing a fresh new experience to The Office fans everywhere," said Jim Molinets , SVP of Production, Universal Games and Digital Platforms. "The game will transport players into well-known and hilarious episodes that have resonated with so many over the years and let them 'clock in' even more time with their favorite Dundler Mifflin employees."
The Office: Somehow We Manage will allow fans to relive memorable moments from the show like they've never seen them before - animated, all while tapping their way to record profits to save the Scranton Branch from downsizing. Featuring accessible gameplay for all types of players, this narrative idle tapper will give players the chance to unlock and upgrade iconic characters and their desks all the while participating in monthly special events for additional in-game rewards.
GAME FEATURES
COLLECT ICONIC CHARACTERS IN GAME
Tap, upgrade, and build desks for favorite characters from the hit NBC comedy The Office , including Prison Mike, Farmer Dwight, Pretzel Day Stanley, and of course, Three Hole Punch Jim, all appearing in animated form for the first time.
RELIVE MEMORABLE EPISODES FROM THE OFFICE [U.S.]
Click through memorable episodes in this free-to-play game, like "The Dundies" and "Dinner Party." Take a seat in Michael's office, get in line for Pretzel Day, or spend the weekend at Schrute Farms. Oh, and watch out for Kevin's famous chili! Additional episodes from all nine seasons of the show will be added to the game on a regular basis.
SPECIAL EVENTS
In-game events will introduce new versions of characters and more memorable moments, along with weekly and monthly special events inspired by elements from the show.
EARN IN-GAME REWARDS TO KEEP THE BRANCH AFLOAT
Manage Dunder Mifflin Scranton with the help of the whole branch! Get new leads and tap away as the in-game rewards start rolling in. Just make sure Michael doesn't spend the surplus on a new plasma TV!
Players can now run the world's best mid-size regional paper company branch in The Office: Somehow We Manage , available now on iOS and Android.
Visual assets for the game, including key art and logos, can be found in the online press kit .
ABOUT EAST SIDE GAMES GROUP
East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and T he Office: Somehow We Manage .
We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .
Additional information about the Company continues to be available under its legal name, LEAF Mobile Inc., at www.sedar.com .
ABOUT NBC'S THE OFFICE
Produced by Universal Television in association with Deedle-Dee Productions and Reveille Productions, The Office is a groundbreaking mockumentary television series that follows the daily lives of the employees of the Scranton branch of Dunder Mifflin, a fictional paper company. All nine seasons of the Emmy® Award-winning series are available exclusively on Peacock.
ABOUT PEACOCK
Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT UNIVERSAL GAMES AND DIGITAL PLATFORMS
Universal's Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com .
Forward-looking Information
Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the proposed transactions described herein. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.
SOURCE East Side Games Group
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NorthStar Gaming (TSXV:BET) sees significant success with its uniquely differentiated offering that combines high-quality sports journalism with betting/casino games through its gaming platform NorthStar Bets. NorthStar utilizes targeted content to engage, attract and retain sports bettors, which leads to higher retention rates and higher player values.
The company's strategic partnership with reputable and established industry players Playtech and Kambi allows it to leverage its industry-leading tech stack. Playtech is the world’s largest and most trusted online gaming software supplier, while Kambi is the leading provider of premium sports betting and technology services. Moreover, Playtech is NorthStar’s largest shareholder, with more than C$22 million invested into the business since its launch, including a C$10 million infusion in October 2023.
NorthStar Gaming, which started exclusively in the Ontario (NorthStarBets.ca) market, recently expanded its revenue potential and now has the ability to drive revenue outside of Ontario, following its May 2023 acquisition of Slapshot Media. Slapshot Media is the managed services provider to NorthStarBets.com, an iGaming site owned and operated by the Abenaki Council of Wolinak and licensed by The Kahnawake Gaming Commission.
This NorthStar Gaming Holdings profile is part of a paid investor education campaign.*
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NorthStar Gaming (TSXV:BET) owns and operates a casino and sportsbook gaming platform in Canada under the name NorthStar Bets. Since its listing on the TSXV in March 2023, the company has seen significant success with its uniquely differentiated offering that combines high-quality sports journalism with betting/casino games. Specifically, NorthStar utilizes targeted content to engage, attract and retain sports bettors, which leads to higher retention rates and higher player values. The company has five trained journalists on staff who put out content every day related to sports betting to elevate the user experience.
NorthStar’s competitors may provide insights, but they are hosted within a different platform causing inconvenience to the end-users who must swap between apps. NorthStar’s proprietary Sports Insights editorial features, offered seamlessly to customers within the NorthStar Bets website and app, continue to be a strong differentiator and driver of value. In Q3 2023, NorthStar found that players who read Insights content have higher deposits on average than other players. This unique approach positions NorthStar as a convergence leader in media and regulated online sports wagering across Canada.
The company’s industry-leading tech stack is a result of its partnership with Playtech and Kambi, both reputable and established industry players. Playtech is the world’s largest and most trusted online gaming software supplier, while Kambi is the leading provider of premium sports betting and technology services. Moreover, Playtech is NorthStar’s largest shareholder, with more than C$22 million invested into the business since its launch, including a C$10-million infusion in October 2023. This further validates the strong potential for the rapidly growing online gaming and sports market in Canada.
The Ontario market itself is expected to grow nearly five times in the next 12 to 18 months, from C$540 million in Q2 2023 to C$2.6 billion in 2024. The potential for the legalization of online gaming and sports betting in other provinces in the future, would further add to the overall attractiveness and growth of the market. The overall market is expected to touch C$8.5 billion by 2026, with Ontario accounting for nearly 40 percent or C$3.3 billion of the market, according to PwC.
NorthStar Gaming, which started exclusively in the Ontario (NorthStarBets.ca) market, recently expanded its revenue potential and now has the ability to drive revenue outside of Ontario, following its May 2023 acquisition of Slapshot Media. Slapshot Media is the managed services provider to NorthStarBets.com, an iGaming site owned and operated by the Abenaki Council of Wolinak and licensed by The Kahnawake Gaming Commission.
With Ontario accounting for 39 percent of the Canadian population, NorthStartBets.com opens up the company to the remaining 61 percent of the Canadian market, an important catalyst for growth in customer base and revenue.
Recent Q3 2023 results show momentum in the business. NorthStar’s Q3 gross gaming revenue reached C$5.5 million, a 120-percent increase compared to the prior year quarter. The business’s revenue resulted from C$138 million in total wagers, up 140 percent compared to Q3 2022. This substantial increase in revenue reflects the company’s successful initiatives and the growing popularity of online gambling and sports betting in Canada. NorthStar Gaming’s omnichannel advertising and marketing arrangement with media company Torstar Corporation has been a driver of brand awareness and a contributor to customer acquisition.
The company has a strong leadership team led by CEO Michael Moskowitz, who has more than 25 years of experience in the electronics industry and was the previous chairman and CEO of Panasonic North America.
It is available to players in Ontario. The main game offerings on Northstarbets.ca include a sportsbook with pre-live and live markets with monthly sports betting markets, and slot/live and jackpot casino games. Northstarbets.ca offers more than 500 casino games, including slots, blackjack, roulette and baccarat, and a variety of stakes and live dealer games.
Liver dealer games are among the most popular among users. A “live dealer” casino game has a real person as the dealer with the game streamed on video. The live video feeds of the dealers and the casino environment are streamed to the players' computers or mobile devices in real-time. This technology enables players to see the game as it unfolds and interact with the dealer and other players.
It is available to players outside Ontario. NorthStarBets.com is a rebrand of Spreads.ca, an iGaming site owned and operated by the Abenaki Council of Wolinak, and is offered through NorthStar Gaming’s wholly owned subsidiary, Slapshot Media, a Canadian iGaming marketing and managed services provider.
Michael Moskowitz is the chief executive officer and a founding partner of NorthStar. He is a veteran technology executive and transformative leader who has more than 25 years of leadership experience in the consumer, communications, gaming and technology industries. Moskowitz was the previous CEO and chairman at Panasonic North America, where he led the company’s successful business and growth strategy in delivering integrated technology solutions for businesses, government agencies and consumers across North America. Prior to that, he also served as president and CEO of XM Canada (XSR.TO) and president of Palm in the Americas International. He sits on the executive board of Consumer Technology Association (CTA/CES) which represents the largest and most innovative technology companies in North America. He previously served as a director of Mobilicity (Canada), Hussmann Corporation (USA), and Panasonic Avionics Corporation (USA).
Corey Goodman has held a variety of senior executive roles in both legal and business development capacities for nearly 20 years, and most recently served as chief corporate development officer to Torstar Corporation. His focus is on mergers and acquisitions and partnerships in media, energy and regulated industries. He was also general counsel to three public issuers.
Chin Dhushenthen has held numerous executive positions across a wide variety of functions including finance, compliance, risk management and technology. His prior experience includes The Hunter Group, Azerty United Canada, Hydrogenics, and most recently at CAPREIT. Dhushenthen is a chartered professional accountant, with more than 25 years of proven experience impacting business growth and maximizing profits through contributions in financial management and productivity improvements.
Barry Shafran has extensive public and private company leadership and board experience in multiple industries, including financial services, online gaming and the service industry. He was the founder and CEO of Chesswood Group Limited, a financial services business, and he helped it scale from $10 million to $1 billion in revenues. Prior to Chesswood, he founded cars4U.com which was Canada’s first online auto retailer. On the iGaming front, he has worked with Cryptologic, an online gaming software provider. He was involved in the sale of Don Best (Las Vegas), a well-known odds-maker.
Vic Bertrand has more than 35 years of global business experience. From 1986 to 2014, he co-led MEGA Brands, transforming his family’s small local business into a vertically integrated, global toy leader with sales in over 100 countries. Bertrand is currently president of Stratinn, a real estate and investment firm. From 2019, he was CEO of ToysRUs CDA, where he restored profitability leading to an exit in 2021. In addition, he is an active advisor and director currently serving on the boards of CardioMech (Norway), Soundbite (Canada), and Spinal Stabilization Technologies (USA/Ireland).
Brian Cooper has more than 30 years of experience in athlete representation, activation management, broadcast programming, executive-level property leadership, and sports marketing. He has been recognized for his imprint on the Canadian sports and entertainment landscape and was twice named one of the Globe and Mail’s Top 25 Power Players in Canadian Sports, Yahoo’s Top 25 most influential people in Canadian Sport, and was the first inductee to the Sponsorship Marketing Council of Canada’s Hall of Fame.
Chris Hodgson sits on the board of directors of many companies including GreenFirst, Helios Fairfax Partners Corporation, and Fairfax India Holdings Corporation. As a member of the Provincial Parliament, he served as Minister of Natural Resources, Minister of Northern Development and Mines, chairman of the Management Board of Cabinet, Deputy House Leader, and Minister of Municipal Affairs and Housing. As chairman of the Management Board of Cabinet, Hodgson was responsible for all gaming operations in Ontario. He has a background in real estate development and municipal politics in Ontario’s Haliburton County and has a Bachelor of Arts from Trent University.
Dean MacDonald has had a long and successful career in executive roles at many companies. Previously, he served as executive chairman and president and chief executive officer of ClearStream Energy and its predecessor Tuckamore Capital, as president and managing partner of Cable Atlantic, chief operating officer of Rogers Cable, and as the chief executive officer of Persona, a TSX-listed cable and internet services company. He has management and investment experience in several industries, including energy, commercial real estate, marketing and communications. He has served on numerous public and private boards over the past three decades.
Chris McGinnis has over 20 years of experience in finance, accounting, investor relations, corporate strategy, M&A, and equity research. He is currently chief financial officer at Playtech, the leading online gambling technology company. Prior to joining Playtech, McGinnis was head of corporate strategy at software company Temenos. He started his career at Deloitte in Canada where he qualified as a chartered professional accountant. He has also worked in Equity Research for UBS in Canada and Bank of America Merrill Lynch in the UK. He is also a chartered financial analyst.
Alex Latner joined Playtech as general counsel in January 2017. Prior to that, Latner spent his entire career in the London office of international law firm Berwin Leighton Paisner LLP (BCLP), now Bryan Cave Leighton Paisner LLP, where he was a partner in the corporate finance team from 2008 until he left the firm in 2017, having originally joined the firm as a trainee solicitor in 1998. At BCLP, Latner advised on a wide range of corporate finance transactions including flotations, secondary offerings and public and private M&A. Alex has extensive experience in the UK public markets, and acted for a number of listed UK and international companies and various investment banks and other corporate finance intermediaries across a broad range of industries, such as technology (including betting and gaming), real estate and the wider built environment. His clients included Playtech, which he had advised since before its original IPO on the London Stock Exchange’s AIM market in 2006.
Mike Cormack has two decades of experience in Canadian sports media, holding various editorial leadership roles. His strengths are developing and leading successful multiplatform content teams and strategies. He was previously managing editor of The Athletic, Toronto, and managing editor of sportsnet.ca.
Partnership strategically positions NorthStar to reach consumers in restaurants and bars across Ontario
NorthStar Gaming Inc. (TSXV: BET) is proud to announce it has entered a partnership agreement with BettorView that will enable NorthStar to engage with consumers in restaurants and bars across Ontario. The partnership provides NorthStar with the opportunity to further expand player acquisition across both sports wagering and online casino in a frictionless and convenient manner.
"Partnering with BettorView will fuel growth and expansion of the NorthStar Bets player base, while also increasing brand awareness amongst priority audiences," said Michael Moskowitz, Chair and CEO of NorthStar Gaming. "The restaurant and bar space is a great sector to reach target consumers who have a high propensity to wager and are often watching live sports and games in a social environment."
As BettorView's first Canadian iGaming partner, NorthStar will be able to build brand awareness, drive consumer engagement and strengthen its presence in both restaurant and bar environments.
"NorthStar is the ideal partner for us to initiate our entry into Canada with our technology," said Javier Vargas, CEO, BettorView. "Our technology allows our gaming and venue partners to customize and localize content so that it fully resonates for sports fans, while also educating them on sports betting and responsible gambling in general. As a Canadian-owned gaming brand with deep Ontario roots, NorthStar shares our appreciation for authentically reaching Ontario sports fans, and we're proud to partner with them."
BettorView reaches consumers through a propriety plug-and-play solution that serves sports betting content to hundreds of venues through its patented technology. BettorView optimizes and customizes the consumer experience to ensure guests receive the most relevant sports and sports wagering information, leading them to spend more time on the platform. Just as importantly, BettorView has continued to extend its commitment to feature safe and responsible gambling content on all of its screens.
About BettorView
BettorView is the only multichannel solution of its kind in the online gambling space, providing in-venue screen technology, brand ambassador activations and digital content marketing to sports fans, reaching fans across a wide array of touchpoints. BettorView's in-venue screen technology powers TVs in casinos, stadiums, restaurant chains and independent sports bars across The U.S.
About NorthStar
NorthStar proudly owns and operates NorthStar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a uniquely local, premier user experience. The NorthStar Bets sportsbook provides real-time news, stats, analysis and scores directly in the betting environment along with the most popular online casino games. NorthStar also provides managed services to Northstarbets.com an iGaming site owned and operated by the Abenaki Council of Wolinak.
A Canadian company, NorthStar is uniquely positioned to become a convergence leader in the intersection of sports media and sports wagering thanks to its partnerships and agreements with leading media companies. NorthStar is committed to operating at the highest level of responsible gaming standards.
No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.
Cautionary Note Regarding Forward-Looking Information and Statements
This communication contains "forward-looking information" within the meaning of applicable securities laws in Canada ("forward-looking statements"), including without limitation, statements with respect to the following: financial guidance for 2023; expected performance of the Company's business; expansion into new markets and future growth opportunities and expected benefits of partnerships and transactions. Forward-looking statements are provided for the purpose of presenting information about management's current expectations and plans relating to the future and allowing readers to get a better understanding of the Company's anticipated financial position, results of operations, and operating environment. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "continues", "forecasts", "projects", "predicts", "intends", "anticipates" or "believes", or variations of, or the negatives of, such words and phrases, or state that certain actions, events or results "may", "could", "would", "should", "might" or "will" be taken, occur or be achieved. This information involves known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Such factors include, among others, the following: risks related to the Company's business and financial position; risks associated with general economic conditions; adverse industry risks; future legislative and regulatory developments; and the ability of the Company to implement its business strategies. NorthStar believes the expectations reflected in such forward-looking statements are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Information contained in forward-looking statements in this communication are provided as of the date hereof and NorthStar disclaims any obligation to update any forward-looking statements, whether as a result of new information or future events or results, except to the extent required by applicable securities laws.
For further information:
NorthStar Gaming
Corey Goodman
647 530 2387
investorrelations@northstargaming.ca
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