Powering Smarter and More Personal Advertising With Mastercard Commerce Media

Mastercard unveils a dedicated network to deliver personalized content across channels at scale.

Mastercard today unveiled Mastercard Commerce Media , a new digital media network that takes the guesswork out of advertising. As a payments network with a dedicated commerce media capability, Mastercard is leveraging its permissioned data, trusted reputation, industry-leading technology and connections to advertisers, publishers and consumers to power smarter, personalized commerce across the board.

With its existing base of 25,000 advertisers and significant reach to 500 million enrolled consumers, Mastercard Commerce Media operates both in owned channels as well as bank and other publishing outlets around the world. This capability uses proprietary insights from transactions processed by Mastercard — around 160 billion-plus in 2024 alone — and currently delivers a proven up to 22-times return on ad spend (ROAS) for advertisers across categories, including retail, travel, entertainment, dining, everyday spend and more.

"We understand how to connect advertisers to consumers and consumers to the products, services and experiences they value," said Craig Vosburg, chief services officer at Mastercard. "Mastercard Commerce Media is a natural extension of the trusted connections we're known for and the work we already do across our unique suite of services. That means we're not just well-positioned to bring a full-scale commerce media network to life — we're best-positioned."

Strategic relationships with Citi, WPP, American Airlines and Microsoft expand the foundation and future of the ecosystem. Mastercard Commerce Media gains a powerful force multiplier through its existing relationship with Citi, delivering both scale and impact. Through a growing collaboration with WPP, Mastercard can extend its footprint and connection to brands and buyers in the traditional media space. And as agentic commerce advances, Mastercard continues to partner with Microsoft with the aim of enabling Mastercard Commerce Media in Copilot Studio to redefine how commerce happens in real time, ensuring a connected experience whether a human or an agent is driving it.

Retail media networks have exploded in recent years; eMarketer projects retail media to be one of the fastest-growing areas through 2028, when spending will be close to $100 billion. But with limited insight into consumer preferences and inconsistent measurement across retailers and providers, advertisers are left questioning the value and efficacy of these channels. Mastercard Commerce Media's distinct end-to-end approach, bolstered by wide merchant reach and the highest standard of attribution, solves those problems. And with Mastercard's proprietary card-linking technology, advertisers can attribute conversion and incrementality whether the purchase is made in-store or online — something singular retail media and digital ad networks cannot provide.

Key benefits

  • Brands maximize impact . Advertisers face increasing pressure to make the most of their budgets and confirm their dollars aren't wasted as they work to attract new consumers and drive sales. Our solution efficiently ticks those boxes by tailoring content using both past purchase behavior and real purchase signals. In addition to attribution and incrementality, advertisers receive greater transparency into campaign performance insights to help them make smarter decisions. And all of this takes place in brand-safe channels and by using permissioned data, so advertisers can feel confident about where their content lands.
  • Publishers strengthen engagement and generate revenue . Our publishing partners drive activity to their channels and can provide accurate attribution. And as they serve increasingly relevant and personalized content, they deepen engagement and build long-term loyalty with consumers.
  • Consumers get personalized content and offers . Rather than a blanket of generic ads and promotions, opted-in consumers can get information on the most relevant products, services and experiences that are aligned to their actual interests, creating a more valuable and convenient experience across the board.

How it works

Advertisers come to Mastercard to deliver tailored offers and content (i.e., cashback, discounts, incentives, advertisements and more) to specific audiences aligned to their own business goals. Within Mastercard's proprietary Offers platform and in line with the advertiser's set parameters, Mastercard uses insights from permissioned data to identify the right audience for each offer, even meeting consumers on the move with tailored content as they travel. Consumers who receive offers can activate them on their enrolled card and complete the purchase, which Mastercard can then attribute directly to the served content.

Outside of traditional cashback incentives, Mastercard Commerce Media is an accelerator for brand loyalty. Publishers can structure programs where consumers earn rewards directly in a brand's cash currency, creating value for mutual benefit. This empowers both brand and consumer, as advertisers can customize the qualifying rules to meet their business goals and consumers unlock greater purchasing power.

Mastercard Commerce Media benefits from complementary solutions across Mastercard's Services portfolio; on top of foundational card-linking technology, the capability also can be paired with consumer-facing personalization powered by Dynamic Yield and media optimization enabled by Marketing Services. New distribution channels are planned — including point of sale, digital wallets and more — as well as expansions to new markets and deeper integrations with existing Mastercard solutions in 2026 and beyond.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

www.mastercard.com

Courtney Meola, Director, Global Communications
courtney.meola@mastercard.com

News Provided by Business Wire via QuoteMedia

MA
The Conversation (0)
Aventis Energy Confirms Strong Radioactivity During Successful Exploration Program at the Corvo Uranium Project

Aventis Energy Confirms Strong Radioactivity During Successful Exploration Program at the Corvo Uranium Project

Aventis Energy (" Aventis " or the " Company ") (CSE:AVE | FRA:C0O0 | OTC: VBAMF) is pleased to announce an update from its 2025 exploration program at the Corvo Uranium Project (" Corvo ", or the " Project "), currently under a three-year earn-in option agreement with Standard Uranium Ltd. ("... Keep Reading...
Cygnus reports a 78% increase in M&I resource at its Chibougamau Copper-Gold Project

Cygnus reports a 78% increase in M&I resource at its Chibougamau Copper-Gold Project

HIGHLIGHTS: Global Measured & Indicated Mineral Resource ("M&I") estimate of 6.4 Mt at 3.0% CuEq for 193kt CuEq and Inferred Mineral Resource of 8.5 Mt at 3.5% CuEq for 295 kt CuEq in accordance with JORC 2012 and CIM Definition Standards (CIM, 2014) Total contained metal is exclusively Copper,... Keep Reading...
Apollo Increases Measured and Indicated Silver Resource Estimate at Calico Project

Apollo Increases Measured and Indicated Silver Resource Estimate at Calico Project

Apollo Silver Corp. (" Apollo " or the " Company ") (TSX.V:APGO, OTCQB:APGOF, Frankfurt:6ZF0) is pleased to announce the results of an updated independent Mineral Resource estimate ("MRE") for its Calico Silver Project ("Calico" or the "Calico Project") located in San Bernardino County,... Keep Reading...
Cardiol Therapeutics to Participate in Fireside Chat at Canaccord Genuity's 45th Annual Growth Conference

Cardiol Therapeutics to Participate in Fireside Chat at Canaccord Genuity's 45th Annual Growth Conference

Cardiol Therapeutics Inc. (NASDAQ: CRDL) (TSX: CRDL) ("Cardiol" or the "Company"), a clinical-stage life sciences company focused on developing anti-inflammatory and anti-fibrotic therapies for the treatment of heart disease, is pleased to announce that it will participate in a Fireside Chat at... Keep Reading...
Sun Summit Provides Exploration Plan for Theory Project, in BC's Toodoggone District

Sun Summit Provides Exploration Plan for Theory Project, in BC's Toodoggone District

Sun Summit Minerals Corp. (TSXV: SMN,OTC:SMREF) (OTCQB: SMREF) ("Sun Summit" or the "Company") is pleased to provide an overview of its upcoming exploration program at the Theory Project, Toodoggone Mining District, north-central British Columbia (the "Theory Project").The Theory Project borders... Keep Reading...
Justin Grossbard, co-founder of CompareForexBrokers.

Managing Wealth Across Borders: Q&A with CompareForexBrokers’ Justin Grossbard

Navigating international money transfers can be costly and complex, with hidden fees and poor exchange rates often eroding returns. To shed light on how individuals and businesses can better manage these transactions, the Investing News Network sat down for a Q&A with Justin Grossbard,... Keep Reading...
Text saying "decentralized finance" with colorful digital chart backdrop.

A Guide to DeFi: Understanding Decentralized Finance

Decentralized finance (DeFi) is a revolutionary shift in the financial landscape, offering a blockchain-based system that facilitates transactions without relying on traditional intermediaries like banks or brokerages. While the DeFi sector experienced a challenging period through 2022 and early... Keep Reading...
Contactless payment with blue card on smartphone displaying €18.00.

Digital Finance Fuels Record Savings Growth in Developing Nations: World Bank

Formal saving in developing economies surged to its highest level in more than a decade in 2024, powered largely by the widespread use of mobile phones and digital financial tools, the World Bank said in its new Global Findex 2025 report.For the first time, 40 percent of adults in low- and... Keep Reading...
Blue cubes with illuminated edges and symbols, arranged in a geometric pattern.

Fintech Firm Velocity Raises US$10 Million for Enterprise Stablecoin Infrastructure

In what is believed to be the largest European pre-seed funding round of the year, UK fintech startup Velocity has emerged with US$10 million in early backing to develop a stablecoin infrastructure platform. The initiative is aimed squarely at large enterprises grappling with outdated... Keep Reading...
Equity Story Group Limited

Strategic Investor Acquires 11.6% of Equity Story and New Director Appointment

The Board of Equity Story Group Ltd (ASX: EǪS) ("Equity Story" or "the Company") is pleased to announce that Capital Haus Pty Ltd has acquired an 11.6% strategic stake in the Company at 2.6 cents per share, aligning with the last traded price on the ASX. Capital Haus, a wealth management firm... Keep Reading...
Man holding iPad with fintech imagery above.

Top 5 NASDAQ Fintech Stocks (Updated January 2025)

Fintech, or financial technology, has become an integral part of everyday life, and many US fintech stocks are seeing success.Firms like Boston Consulting Group and Silicon Valley Bank are projecting growth in the market, and since the fintech umbrella covers such a wide range of companies,... Keep Reading...

Latest Press Releases

Related News