Storms Bulks Up Its Presence in the Hyper-Casual Mobile Gaming Scene with the Launch of Its Game Studio and Strategic Partnership with Voodoo

  • The partnership will see Storms and Voodoo collaborating in the areas of hyper-casual mobile game publishing and distribution, as well as instant gaming.

Singapore -based gaming startup Storms today announced the launch of its mobile game studio and strategic partnership with the world's number one hyper-casual mobile games publisher, Voodoo , as it looks to bulk up its presence in the hyper-casual mobile gaming scene.

Called Storms Studio , the mobile game studio has successfully produced a ball runner game with a hit game profile during its incubation period.

David Yin , CEO of Storms , said, "Storms embarks on a mission of building an inclusive gaming ecosystem where players around the world can be entertained and connected with quality gaming content. In line with this, we decided to launch Storms Studio to bring more quality gaming content to the hands of gamers. I am proud of my team who has successfully developed our in-house mobile game, AZ Run , which saw over three million downloads in its first month and ranked first in 30 countries."

Partnering with the world's best to scale at an accelerated pace

To further accelerate its growth and expansion into new markets, Storms partners with Voodoo to scale its in-house games globally with the help of the latter's world-class user acquisition expertise. As a start, Voodoo has added Storms Studio's developed game AZ Run to its portfolio of hyper-casual games, both on the Apple App Store and the Google Play Store.

With Storms being the only gaming startup in the Asia Pacific region to have access to over 700 million telco customers across the region via Singtel Group and SK Telecom, Storms and Voodoo will also explore ways to collaborate on game publishing, instant gaming and market expansion into multiple Asian markets.

Commenting on the partnership, Yin added, "Storms continuously explores ways to further improve gamers' experience. With Voodoo being the world's best hyper-casual mobile game publisher, our decision to partner with them becomes natural."

In less than six months after launching its instant gaming platforms, Storms has already garnered over three million monthly active users for its instant gaming business. The company also owns the exclusive rights of the instant gaming version of popular mobile games "Fruit Ninja" and "Jetpack Joyride", which combined have been downloaded more than 1.8 billion times .

About Storms

Storms is a Singapore -based gaming startup invested in by Singtel, AIS, SK Telecom and EDB New Ventures, with a focus on strategic initiatives ranging from social instant-play games to hyper-casual mobile games.

Storms is led by exceptional leaders and tech-gaming veterans who are passionate about building an inclusive gaming ecosystem where players around the world can be entertained and connected through quality gaming content, powered by our social instant gaming platforms and distribution partners.

For more information, visit www.storms.com and follow us on LinkedIn and Instagram .

Cision View original content: https://www.prnewswire.com/news-releases/storms-bulks-up-its-presence-in-the-hyper-casual-mobile-gaming-scene-with-the-launch-of-its-game-studio-and-strategic-partnership-with-voodoo-301355732.html

SOURCE Storms

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less
NorthStar Gaming Holdings

NorthStar Gaming Holdings


Keep reading...Show less
NorthStar Gaming Announces New Partnership Agreement with BettorView

NorthStar Gaming Announces New Partnership Agreement with BettorView

Partnership strategically positions NorthStar to reach consumers in restaurants and bars across Ontario

NorthStar Gaming Inc. (TSXV: BET) is proud to announce it has entered a partnership agreement with BettorView that will enable NorthStar to engage with consumers in restaurants and bars across Ontario. The partnership provides NorthStar with the opportunity to further expand player acquisition across both sports wagering and online casino in a frictionless and convenient manner.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×