MTN DEW ® the official soft drink of the NBA ® has signed NBA All-Star Zach LaVine to its national roster of athletes alongside NBA All-Star forward Zion Williamson and reigning WNBA MVP A'ja Wilson . LaVine's debut with MTN DEW includes his appearance in NBA ® 2K22 officially out today where he will be a "quest-giving" personality in The City* and take MyPLAYERS through a variety of 3-Point challenges. "When we ...

MTN DEW ® the official soft drink of the NBA ® has signed NBA All-Star Zach LaVine to its national roster of athletes alongside NBA All-Star forward Zion Williamson and reigning WNBA MVP A'ja Wilson . LaVine's debut with MTN DEW includes his appearance in NBA ® 2K22 officially out today where he will be a "quest-giving" personality in The City* and take MyPLAYERS through a variety of 3-Point challenges.

"When we select an athlete partner, we look for a complete package – someone who not only dominates on the court, but also aligns with the DEW lifestyle off the court," says Pat O'Toole , vice president, MTN DEW, marketing. "Zach is that complete package. We are looking forward to supporting him during the upcoming season and collaborating on future projects."

On the heels of adding LaVine to its roster, MTN DEW is expanding its partnership with 2K – headlined by the following new additions in NBA 2K22 : the MTN DEW 3-Point Contest and The DEW ZONE™, an area on the court 30-feet from the hoop. In the coming months and beyond, fans can look out for exclusive in-game court designs, merch via The DEW Store and custom content featuring Zion and Zach going head-to-head (and talking a little smack) in an epic NBA 2K matchup.

"MTN DEW has always been a brand that brings so much to hoops culture," said Zach LaVine . "Their approach is to work with players who are super authentic and true to themselves – that's what attracted me to work with MTN DEW and I can't wait to show fans what I'm all about."

Seven years into his NBA career, Zach has grown from a promising 19-year-old rookie into one of the game's All-Stars and the face of a franchise in Chicago . He has increased his scoring production every season since joining the team in 2017 and is coming off a career year in which he made his first NBA All-Star Game appearance, and once again, participated in the MTN DEW 3-Point Contest.

Fans and gamers can be sure to pick up NBA 2K22 and take on the MTN DEW 3-Point Contest alongside the entire DEW roster, including Zion, Zach, A'ja and more. In addition, fans can keep an eye out on DEW social channels for more ways to rock Zach's in-game style through merch drops later this month.

NBA 2K22 is available worldwide today for PlayStation 5 and PlayStation 4, Xbox Series X|S and Xbox One, Nintendo Switch, and PC platforms. For more information, please visit the game's official website or follow NBA 2K on TikTok, Instagram, Twitter, YouTube, and Facebook for the latest NBA 2K22 news.

*The City feature is available only on PlayStation®5 and Xbox Series X|S consoles.

Jayme Mizzoni
Jayme.Mizzoni@pepsico.com

Brad Shulkin
BShulkin@golin.com

About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® ZERO SUGAR, MTN DEW MAJOR MELON™ and MTN DEW MAJOR MELON™ ZERO SUGAR. For more information, check out www.mountaindew.com , www.facebook.com/mountaindew or follow on Twitter @mountaindew.

About 2K
Founded in 2005, 2K develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, and HB Studios. 2K's portfolio currently includes several AAA, sports, and entertainment brands, including global powerhouse NBA® 2K ; renowned BioShock® , Borderlands™ , Mafia , Sid Meier's Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises, as well as the critically and commercially acclaimed PGA TOUR® 2K . Additional information about 2K and its products may be found at 2K .com and on the Company's official social media channels. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/mtn-dew-signs-nba-all-star-zach-lavine-301373341.html

SOURCE PepsiCo

News Provided by PR Newswire via QuoteMedia

IGT Reaffirms Responsible Gaming Leadership with World Lottery Association Certification

- International Game Technology PLC ("IGT") (NYSE: IGT) announced today that its lottery operations, including iLottery, have been recertified by the World Lottery Association ("WLA") for WLA's Corporate Social Responsibility Standards and Responsible Gaming Framework for Suppliers. WLA created the responsible gaming standards to minimize the impact of problem gambling by promoting a worldwide accreditation program for gaming industry operators and suppliers.

Keep reading... Show less

Marvel Future Revolution Receives Top Honors in Apple's App Store Awards 2021

MARVEL Future Revolution the latest collaboration between Netmarble Corp . and Marvel Entertainment and Marvel's first open world action RPG on mobile platforms, has been recognized as the ' iPad Game of the Year ' in Apple's App Store Awards 2021.

Keep reading... Show less

PointsBet Debuts Two New Ad Spots Featuring Drew Brees and the "Live Your Bet Life" Brand Campaign

PointsBet, a premier global online gaming operator, has debuted two new ad spots featuring NFL all-time great and future Hall of Famer Drew Brees as part of the Live Your Bet Life ™ campaign.

Keep reading... Show less

Games & Esports Experience Acquisition Corp. Announces Pricing of Upsized $175 Million Initial Public Offering

- Games & Esports Experience Acquisition Corp. (the "Company") announced today the pricing of its upsized initial public offering ("IPO") of 17,500,000 units at $10.00 per unit. The units will be listed on the Nasdaq Global Market ("Nasdaq") and trade under the ticker symbol "GEEXU" beginning tomorrow, December 2, 2021 . Each unit consists of one Class A ordinary share of the Company and one-half of one redeemable warrant, with each whole warrant exercisable to purchase one Class A ordinary share at a price of $11.50 per share. Only whole warrants are exercisable. Once the securities comprising the units begin separate trading, the Company's Class A ordinary shares and warrants are expected to be listed on Nasdaq under the symbols "GEEX" and "GEEXW," respectively.

Keep reading... Show less

Gen Z Neobank ZELF Expands Into Gaming: Launches Banking in Discord, Facilitating Real Money Transactions for the Play-To-Earn Market

ZELF the leading Gen Z neobank embedded in popular social messengers, launches a banking integration with Discord, the leading chat server for gamers. The new functionality enables a world-first: a way for gamers to do their banking within Discord, their "always-on" messenger and the possibility to trade virtual assets (skins, in-game cosmetics, weapons etc.) in their favorite games, through real money transactions. From this month, users will be able to order their ZELF MetaPass card straight from Discord .

Keep reading... Show less

Doritos® and Twitch Rivals North America Take This Year's Doritos Bowl to Another Level®

The legendary Doritos Bowl is back on Twitch Rivals, the #1 destination for competitive entertainment on Twitch, and Doritos is taking this year's competition to another level. With one epic day of gameplay on December 6 led by four top Twitch creators playing five different games, for the first time, fans will be able to watch some of their favorites play games that they've never streamed before.

Keep reading... Show less

Top News

Related News