Dreamscape To Debut "Men In Black: First Assignment" VR Experience At Westfield Century City

Dreamscape the location-based immersive virtual reality company, announced it will open its newest interactive experience Men In Black: First Assignment at its flagship location in Westfield Century City on Friday, October 1, 2021 . Thanks to the creative minds at Dreamscape and Sony Pictures Virtual Reality (SPVR), Men In Black fans will suit up as agents, swap sunglasses for a VR headset, and step into a heart-pumping, alien-fighting adventure. Guests experience the marvels of Dreamscape technology as they free-fly on intergalactic hoverbikes to save the planet from evil Octopoid invaders. For those ready to protect our universe from the extraterrestrial world, tickets are now available for purchase on dreamscapeimmersive.com .

Dreamscape MIB First Assignment Logo

"Almost 25 years after the men in black first saved the planet from destruction, it's incredibly exciting to welcome a new class of elite government agents to continue the story at Dreamscape,'' said Walter Parkes , co-founder and CEO of Dreamscape and executive producer of the MIB film franchise. "This experience fully immerses fans in an iconic cinematic world -- making them the star of their own intergalactic adventure."

In MIB: First Assignment , groups of up to six elite agents at a time will enter MIB headquarters, a privilege previously granted to very few. As one of the rare humans with full access to the hidden world of aliens, participants need to quickly accept their first assignment as the fate of the universe rests in their hands. Tentacled Octopoids are threatening the Zarthanian royal family, who hold the key to intergalactic peace. Traveling aboard zippy hoverbikes, guests and their team of agents will work together to evade the alien invaders and hopefully make their way safely back to the MIB homebase.

"Location-based VR is an important part of Sony Pictures Virtual Reality's strategy to grow our brands and expand them to new audiences," said Jake Zim , Senior Vice President, Virtual Reality, Sony Pictures Entertainment. "Working with Dreamscape provides us with the unique opportunity to transport people into the immersive world of Men In Black and bring the magic of the franchise to longtime fans and new audiences alike."

Alongside the new MIB: First Assignment experience, Dreamscape guests are invited to journey to a wildlife refuge of intergalactic creatures in Alien Zoo ; leap into a daring adventure to find the cursed treasure in Curse of the Lost Pearl: A Magic Projector Adventure ; or ride atop flying dragons in DreamWorks Dragons: Flight Academy. Sunday, September 26 will mark the last day to enjoy The Blu: Deep Rescue at Westfield Century City before it swims off into the sunset. MIB: First Assignment is coming soon to other Dreamscape retail locations.

About Dreamscape
Dreamscape Immersive is a world-leading VR company pioneering immersive experiences for entertainment, enterprise, and education.

Dreamscape was founded in 2017 by medical researchers, cinematic heavyweights, live events experts and gaming veterans who came together under a collective mission: to leverage singular VR technology with Hollywood -certified storytelling to create unforgettable virtual reality experiences.

The company's location-based VR venues began rolling out across the US and Middle East in December 2018 to unprecedented audience enthusiasm, with additional domestic and international locations coming soon. The company currently services the defense and intelligence sector through immersive training and guided simulations for mission-critical skills. Most recently, Dreamscape introduced Dreamscape Learn, a new partnership with the nation's leading innovator in education Arizona State University , to transform learning through exploration.

The company is headquartered in Los Angeles , with a facility in Geneva . To learn more about Dreamscape, please follow @visitdreamscape or visit our site at: dreamscapeimmersive.com .

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo -based Sony Group Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE's Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit https://www.sonypictures.com/corp/divisions.html

PRESS CONTACTS
Sunshine Sachs
323-822-9300
dreamscape@sunshinesachs.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/dreamscape-to-debut-men-in-black-first-assignment-vr-experience-at-westfield-century-city-301380146.html

SOURCE Dreamscape

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Holdings


Keep reading...Show less
Person holding phone that says "GameStop" in front of stock trading charts.

GameStop Frenzy Cools, E*Trade Considers Roaring Kitty Ban

GameStop (NYSE:GME) continues to cool following a trading frenzy that drove shares up by 75 percent between the close of trading last Friday (May 31) and the start of trading on Monday (June 3).

The brief rally, which took GameStop shares to US$40.09 on Monday morning, was sparked by a Reddit (NYSE:RDDT) post made late Sunday (June 2) by an account tied to the video game retailer's most prominent supporter, Keith Gill.

Gill, who ignited the meme stock craze in 2021 and is known as Roaring Kitty on other platforms, posted a screenshot on Reddit's Superstonk subreddit that shows a purported US$175 million position in GameStop shares and call options.

Keep reading...Show less
Cell phone showing GameStop stock chart.

GameStop Surges Over 70 Percent in Flashback to 2021 Frenzy

Over three years after the infamous GameStop (NYSE:GME) short squeeze, the American retailer’s share price skyrocketed as much as 110 percent on Monday (May 13) before pulling back to a more than 70 percent gain.

The surge came on the heels of a social media post by "Roaring Kitty," also known as Keith Gill. His first online appearance since 2021 has reignited memories of the meme stock frenzy that captivated markets in 2021.

Gill, who gained notoriety for his bullish stance on GameStop, posted a meme on X (formerly Twitter) depicting a focused video gamer. It received widespread attention, accumulating over 81,000 likes and 9,000 comments in just a few hours.

Keep reading...Show less
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less

Latest Press Releases

Related News

×