Gaming

Frameplay the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay's proprietary, industry-leading viewability capability, and has been double-validated by studies from Lumen and eye square and recognized by dentsu International's award-winning Attention Economy team as a pioneering solution for measuring attention in the gaming space.

Both eye tracking studies leveraged an intrinsic in-game advertising campaign for dentsu's client McCormick and their Frank's RedHot brand in Frameplay's exclusive game, Basketball Battle.

"Our proprietary intrinsic in-game viewability technology has been at the forefront of our product offering since our company's inception," said Jonathon Troughton , CEO of Frameplay. "We are proud to share that we have further validated the efficacy of our advertising solution, with results from our two eye tracking studies showing a strong correlation between our intrinsic in-game viewability algorithm and intrinsic time-in-view viewability duration metric as substantial indicators of attention."

Frameplay's Intrinsic Time-in-View measures the length of time an ad impression is viewable during game play. An impression is only considered viewable if it meets Frameplay's intrinsic in-game advertising proprietary and market-leading viewability requirements. The studies leveraged an intrinsic in-game advertising campaign for dentsu's client McCormick and their Frank's RedHot brand in Frameplay's exclusive gaming inventory.

"The average consumer sees over 4,000 ads in any given day, so it is imperative that advertisers start evaluating channels through the lens of attention metrics, which are more indicative of meaningful exposures," said Joanne Leong , Vice President, Global Media Partnerships at dentsu. "The results from these studies validate proven attention in Frameplay's gaming inventory, and we will use this data in planning as we evaluate future intrinsic in-game opportunities."

Frameplay partnered with both Lumen and independently, eye square, to analyze and compare Frameplay's Intrinsic Time-in-View calculation with their respective eye tracking measurement. Both companies, using unique and differing methodologies and technologies, validated with confidence that Frameplay's Intrinsic Time-in-View measurement is a viable measure of attention.

Lumen concluded the following take-aways:

  1. Lumen's average viewable time metric was consistent with Frameplay's Intrinsic Time-in-View metric for calculating viewable time
  2. The advertisement analyzed successfully captured 1.4x more attention of the gamers vs the norm, performing significantly higher than Lumen's comparative norm of mobile display
  3. Overall attention produced by Frameplay's Intrinsic In-Game campaign analyzed by Lumen outweighed the mobile display norm
  4. Lumen's results indicated that Frameplay's Intrinsic In-Game Advertising performed similarly to social in-feed video norms and outperformed every other social, web, and mobile formats, including social in-feed image.

eye square concluded the following take-aways:

  1. Critically testing Intrinsic Time-in-View turned out to be very close to the true real-life value provided by eye square's eye tracking measurement
  2. Intrinsic banner ads in mobile games are highly appreciated, while in contrast, interrupting video ads are not liked at all
  3. Real world inspired branding and sponsorships will improve gameplay experience and subjective life-world authenticity
  4. eye square sees great potential in Frameplay's innovative ad framework technology to satisfy the changing commercial and cultural needs of advertisers, companies and gamers

To learn more about how Frameplay is pioneering the intrinsic in-game industry, visit www.frameplay.gg .

About Frameplay

Frameplay is the global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers. For more information, visit www.frameplay.gg .

About dentsu International

Part of dentsu, dentsu international is made up of six leadership brands – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen and Merkle, all of which are supported by its specialist divisions and scaled services. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, customer experience management (CXM), and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists.

www.dentsu.com

(PRNewsfoto/Frameplay Corp.)

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/frameplay-announces-new-attention-metric-in-video-game-environments-validated-in-partnership-with-dentsus-attention-economy-team-by-first-to-market-studies-301518119.html

SOURCE Frameplay Corp.

News Provided by PR Newswire via QuoteMedia

GAMING00
East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less

7Seas Entertainment Limited, launches the Gamer Shorts Mobile Application

Gamer Shorts is a first-of-its-kind mobile application in the world and the ultimate go-to destination for all gamers, with selected news, analyst perspectives, views on new investments, and innovations. The app, created by Hyderabad -based 7Seas Entertainment Limited (BSE: 7SEASL), already has 25 short and easy mobile games in place. Each swipe in the app caters to short games, and news in short format in a unique manner.

7Seas Entertainment Limited logo

Quick games in a variety of genres, such as racing, puzzles, and arcade sports, are available to players. Games in this app particularly are designed to be played quickly and casually while also being enjoyable.

"These games typically do not necessitate a high level of game comprehension. They can be played by simply clicking the game and starting it right away. The Gamer Shorts app, which contains over 25 such simple games, is now available on the Play Store. The company will soon make the app available to Apple customers. Another significant advantage of these small games is that they are lightweight for Android and iOS, soon another 25 such short games will be added to the app," according to Mr. L Maruti Sanker , Managing Director, 7Seas Entertainment Limited.

The app's diverse content mix includes hardware, PC, esports, metaverse, NFT, and mobile device reviews, and articles. Short news consumption has grown in popularity in recent years due to its ease of use and ability to be shared on social media. Gamer Shorts fills a void in the gaming industry by providing quick and brief gaming news as it happens.

Sensor Tower data points out that casual games account for 80% of all mobile game downloads and 35% of In-App Purchases. The data also says that Word-games produce at least twice as much money when ad monetization is taken into account, and just Hypercasual games are predicted to bring in $3.4 billion in ad-monetization revenue.

About 7Seas Entertainment Limited:
7Seas Entertainment Limited (formerly 7Seas Technologies Limited), currently listed on the Bombay Stock Exchange (BSE –7Seas scrip code 540874), is an independent, IP-based game development company. The company has many award winning games in its portfolio with an unmatched, wide spectrum of genres.

Media Contact:
L. Maruti Sanker , Managing Director
+91 40 495 33 636
info@7seasent.com

For more information, please visit our website www.7seasent.com

Photo - https://mma.prnewswire.com/media/1881133/Gamer_Shorts.jpg
Logo - https://mma.prnewswire.com/media/1881132/7Seas_Entertainment_Ltd_logo.jpg

Gamer Shorts Mobile Application

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/7seas-entertainment-limited-launches-the-gamer-shorts-mobile-application-301608749.html

SOURCE 7Seas Entertainment Limited

Cision View original content to download multimedia: http://www.newswire.ca/en/releases/archive/August2022/18/c1581.html

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less

Wizards of the Coast Reveals Exciting Lineup for Dungeons & Dragons and Magic: The Gathering

Showcase highlights partnerships, innovations to iconic roleplaying, card collecting games

Wizards of the Coast a gaming division of Hasbro (NASDAQ: HAS), today announced a lineup of innovative releases for later this year and beyond during their direct-to-fan virtual event, Wizards Presents. These initiatives enhance Hasbro's $2.1 billion games portfolio for players of all ages, which include iconic fantasy brands Magic: The Gathering and Dungeons & Dragons.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Ubitus support Team17 to release Thymesia on Nintendo Switch, launching 18th August.

Ubitus K.K. (hereinafter Ubitus), a world-leading cloud gaming technology provider, supports Team17 Digital to release the cloud version of Thymesia on the Nintendo Switch TM platform. This cloud version will be released simultaneously with the PC, PlayStation 5, and Xbox Series X|S versions on 18 th August. Players in selected regions North America Asia and most of the Europe can find this exciting title on the Nintendo eShop.

Game screen of Thymesia

Same gameplay with less hurdle

Thymesia provides distinctive combat mechanics, and is highly anticipated by action RPG fans worldwide. Nintendo Switch action RPG fans can enjoy the same gameplay alongside players on other platforms, launching on the same date. A simple download of the small launcher program from the Nintendo eShop is all it takes to begin this thrilling experience.

" I would like to personally congratulate OverBorder Studio for creating this stunning works. It is great to work with Team 17 to release Thymesia on Nintendo Switch cloud platform, and reach worldwide Thymesia fans ," commented by, CEO of Ubitus, Wesley Kuo .

Nintendo Switch is a trademark of Nintendo.

About Team17 Digital
Founded in 1990, Team17 Digital is a leading developer, video games label, and creative partner for developers around the world. Part of Team17 Group plc, which floated on AIM in 2018, Team17 Digital has an extensive portfolio comprised of over 120 titles, and fully encapsulates the spirit of independent games. Team17 Digital's portfolio of multi-award-winning and award-nominated in-house brands include Hell Let Loose , Golf With Your Friends , The Escapists , and the iconic Worms franchise, alongside its games label partner titles, including the award-winning games Blasphemous , Greak: Memories of Azur , and Overcooked! franchise. Visit www.team17.com for more information.

About Ubitus

Ubitus operates the world's best cloud gamming platform with its patented GPU virtualization technology, and is dedicated to providing a superior user experience. Users can enjoy AAA gaming experience across various devices, such as smartphones, tablets, game consoles, smart TVs, and personal computers with either a mobile or a land based broadband network.

With innovative GameCloud technology, Ubitus is able to stream interactive media content with immersive experience on multi-devices for platform operators and digital content developers, to accelerate metaverse popularization with broad applications.

Contact Us

TEL: +81-3-6435-3295 ( Tokyo )
+886-2-2717-6123 ( Taipei )
Media contact: pr@ubitus.net
Business inquiry: contact@ubitus.net

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/ubitus-support-team17-to-release-thymesia-on-nintendo-switchtm-launching-18th-august-301605535.html

SOURCE Ubitus K.K.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

LootMogul and Aftermath Islands Metaverse Form Strategic Metaverse Multi-chain Partnership for Global Sports Fans

LootMogul and Aftermath Islands Metaverse have announced a multi-chain metaverse partnership that will expedite the adoption of blockchain gaming for sports organizations and athletes and truly deliver an immersive sports fans experience.

Lootmogul Sports Influencer led gaming, NFT, crypto Metaverse

LootMogul and Aftermath Islands Metaverse are creating a new virtual island dedicated to sports gaming and are creating unique customized Avatars for celebrities, collegiate and professional athletes allowing them to engage in w eb3 activities and the Metaverse.

"LootMogul is super excited about this partnership as it will help the global sports community to scale their identity across chains and will drive hyper fan adoption with avatars and personalized lands - create, secure, and customize your digital version with your real-world avatar benefits," said Raj Rajkotia, CEO, LootMogul.

"We are very excited to partner with LootMogul to accelerate their Metaverse activities and bring their programs, celebrities and athletes to Aftermath Islands," said David Lucatch , Managing Director, Aftermath Islands Metaverse Limited . "Today, more than ever, it is imperative that brands and personalities stake their value in blockchain and Metaverse activities as they become the next level of consumer engagement."

Aftermath Islands is led by an experienced group of entrepreneurs, designers, and developers who have worked with some of the world's most recognized and respected brands and institutions, such as Marvel, Paramount, DC Comics, Warner Bros, and more.

About LootMogul

LootMogul is an athlete-led sports metaverse ( web3 platform) that is powered by virtual real estate, training academies, blockchain games, commerce (NFTs), and in-real-life (IRL) rewards. LootMogul is expanding the web3 community by bringing web 2 gamers and sports fanatics to the metaverse. For more details, visit: https://lootmogul.com . Create and own your sports metaverse with real-world professional athletes from NBA, WNBA, NFL, MLB, Soccer, etc.

About Aftermath Islands Metaverse

Aftermath Islands Metaverse Limited is a Barbados corporation that is 50% owned and is controlled by Oasis Digital Studios Limited, a wholly owned subsidiary of Liquid Avatar Technologies Inc (CSE: LQID) (OTC: LQAVF) (FRA: 4T51). Aftermath Island Token Limited, a wholly owned subsidiary of Aftermath Islands Metaverse Limited, is a British Virgin Islands corporation

Learn about Aftermath Islands' virtual worlds here and read about how the project is reimagining Metaverse experiences in the future in the project light paper and sizzle reel .

Photo: https://mma.prnewswire.com/media/1880823/LM_Influencer.jpg
Photo: https://mma.prnewswire.com/media/1880936/Aftermath.jpg
Logo: https://mma.prnewswire.com/media/1880821/LootMogul_Logo.jpg

LootMogul Logo

Aftermath Islands Metaverse is an open-world, realistic graphic virtual world

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/lootmogul-and-aftermath-islands-metaverse-form-strategic-metaverse-multi-chain-partnership-for-global-sports-fans-301608534.html

SOURCE LootMogul

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

SKYPlay and Retrocat signed a contract for a new game's onboarding

On August 18th, 2022 SKYPlay Inc. announced that it signed a contract with Retrocat to onboard 'Project D'(TBA) on its blockchain platform, "SKYPlay" that will be released at the end of this month.

'Project D' is a maiden game by Jongbeom Lee as the CEO of Retrocat and will be available on SKYPlay within this year as an eP2E(easy play-to-earn) game.

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less

Report by Perforce Software Forecasts that Streaming, the Cloud, and Creative Teams are the Future of Game Development

Survey of over 300 game development professionals finds Streaming, the cloud, and asset sharing and reuse to be critical to the future of game development.

Perforce Software, a leading provider of versioning, collaboration, and planning tools across the software development lifecycle, announced the release of the 2022 Game Development Trends & Forecast report, which outlines trends, challenges, and predictions for the future of game development. Key findings suggest that Cloud Streaming will become the leading platform by 2025, and as teams continue to move toward hybridremote work environments, the ability to easily share and reuse assets will be critical to their collaboration efforts.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×