As quoted in the press release:
This expansion provides hundreds of additional dispensaries in Southern California with access to Bhang Vape’s line of oils, disposable vape pens, and cartridge vape kits, through the River Distribution network. The Company expects that River will rapidly expand Bhang Vape’s distribution footprint over the next six months.
“The expansion of Bhang Vape beyond the Alta Supply Inc. (“Alta”) retail footprint in Northern California through River’s distribution channel in Southern California is an important milestone for CannaRoyalty as our investments in both leading brands and distribution come together to generate growth,” said Marc Lustig, CEO of CannaRoyalty. “Our strategy has always been to invest in best-in-class brands and infrastructure, and to leverage multiple investments to control key, value-add segments of the supply chain. Distribution is one of these core strategic segments and the expertise of leading distributors like Alta and River will continue to grow in importance with California stipulating that all cannabis product sales flow through a licensed distributor beginning on July 1st. With adult-use recreational transitions in both California and Canada in 2018, we expect that the efforts made by our team over the past few years to assemble this portfolio will continue driving significant value both within our portfolio and for our shareholders.”