Emerging Technology

Featuring the Always-On display, the first-ever 48MP camera on iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island

Apple® today announced iPhone® 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup ever, featuring the Dynamic Island™ — a new design that introduces an intuitive way to experience iPhone — and the Always-On display. Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos. These groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection. iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin Friday, September 9, with availability beginning Friday, September 16.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220907005972/en/

iPhone 14 Pro and iPhone 14 Pro Max represent the biggest leap ever for iPhone, featuring the Dynamic Island, the first-ever 48MP camera on iPhone, the Always-On display, and groundbreaking safety capabilities. (Photo: Business Wire)

iPhone 14 Pro and iPhone 14 Pro Max represent the biggest leap ever for iPhone, featuring the Dynamic Island, the first-ever 48MP camera on iPhone, the Always-On display, and groundbreaking safety capabilities. (Photo: Business Wire)

"Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we're delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user — from the casual user to the professional — to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Groundbreaking safety capabilities bring users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet."

A Stunning Design and the Most Advanced Display on a Smartphone

iPhone 14 Pro and iPhone 14 Pro Max feature a beautiful surgical-grade stainless steel and textured matte glass design in four stunning colors. Available in 6.1-inch and 6.7-inch sizes, 1 both models include a new Super Retina XDR® display with ProMotion® that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies. This makes the new Lock Screen even more useful, keeping the time, widgets, and Live Activities available at a glance. The advanced display also brings the same peak HDR brightness level as Pro Display XDR, and the highest outdoor peak brightness in a smartphone: up to 2000 nits, which is twice as bright as iPhone 13 Pro.

iPhone 14 Pro and iPhone 14 Pro Max also continue to offer industry-leading durability features with the Ceramic Shield® front cover — tougher than any smartphone glass — and are protected from common spills and accidents with water and dust resistance. 2

Dynamic Island: An Interactive User Experience

The Dynamic Island enables new ways to interact with iPhone, featuring a design that blends the line between hardware and software, adapting in real time to show important alerts, notifications, and activities. With the introduction of the Dynamic Island, the TrueDepth® camera has been redesigned to take up less of the display area. Without impeding content on the screen, the Dynamic Island maintains an active state to allow users easier access to controls with a simple tap-and-hold. Ongoing background activities like Maps, Music, or a timer remain visible and interactive, and third-party apps in iOS 16 that provide information like sports scores and ride-sharing with Live Activities can take advantage of the Dynamic Island.

A New Class of Pro Camera System

The pro camera system on iPhone 14 Pro and iPhone 14 Pro Max pushes the boundaries of what's possible in a smartphone, empowering every user — casual or professional — to capture the best photos and video.

iPhone 14 Pro takes computational photography even further with Photonic Engine, offering a giant leap for mid- to low-light performance in photos across all cameras through a deep integration of hardware and software: up to 2x on the Main camera, up to 3x on the Ultra Wide camera, up to 2x on the Telephoto camera, and up to 2x on the TrueDepth camera. Photonic Engine enables this dramatic increase in quality by applying Deep Fusion™ earlier in the imaging process to deliver extraordinary detail, and preserve subtle textures, provide better color, and maintain more information in a photo.

For the first time ever, the Pro lineup features a new 48MP Main camera with a quad-pixel sensor that adapts to the photo being captured, and features second-generation sensor-shift optical image stabilization. For most photos, the quad-pixel sensor combines every four pixels into one large quad pixel equivalent to 2.44 µm, resulting in amazing low-light capture and keeping photo size at a practical 12MP. The quad-pixel sensor also enables a 2x Telephoto option that uses the middle 12 megapixels of the sensor for full-resolution photos and 4K videos with no digital zoom. This delivers optical quality at a familiar focal length, which is great for features like Portrait mode. The quad-pixel sensor also brings benefits to pro workflows, optimizing for detail in ProRAW®. And with a new machine learning model designed specifically for the quad-pixel sensor, iPhone now shoots ProRAW at 48MP with an unprecedented level of detail, enabling new creative workflows for pro users.

Additional pro camera system upgrades and features include:

  • A new 12MP Ultra Wide camera with 1.4 µm pixels, which delivers sharper images with more detail, improving already powerful macro photography capabilities.
  • An improved Telephoto camera that offers 3x optical zoom.
  • A new front TrueDepth camera with an ƒ/1.9 aperture that enables better low-light performance for photos and video. Using autofocus for the first time, it can focus even faster in low light and capture group shots from farther away.
  • A new Adaptive True Tone® flash that has been completely redesigned with an array of nine LEDs that change pattern based on the chosen focal length.
  • Powerful computational photography benefits like Night mode, Smart HDR 4, Portrait mode with Portrait Lighting, Night mode Portrait photos, Photographic Styles to personalize the look of every photo, and Apple ProRAW.
  • A new Action mode for incredibly smooth-looking video that adjusts to significant shakes, motion, and vibrations, even when video is being captured in the middle of the action.
  • Cinematic mode, now available in 4K at 30 fps and 4K at 24 fps.
  • Pro-level workflows for video, including ProRes™ 3 and end-to-end Dolby Vision HDR.

Crash Detection and Emergency SOS via Satellite

The entire iPhone 14 lineup introduces groundbreaking safety capabilities that can provide emergency assistance when it matters most. With a new dual-core accelerometer capable of detecting G-force measurements of up to 256Gs and a new high dynamic range gyroscope, Crash Detection on iPhone can now detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone. These capabilities build on existing components, like the barometer, which can now detect cabin pressure changes, the GPS for additional input for speed changes, and the microphone, 4 which can recognize loud noises typified by severe car crashes. Advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data provide even better accuracy. When combined with Apple Watch®, Crash Detection seamlessly leverages the unique strength of both devices to get users help efficiently. When a severe crash is detected, the emergency services call interface will appear on Apple Watch, as it is most likely to be in closer proximity to the user, while the call is placed through iPhone if it is in range for the best possible connection. 5

The iPhone 14 lineup also introduces Emergency SOS via satellite, which combines custom components deeply integrated with software to allow antennas to connect directly to a satellite, enabling messaging with emergency services when outside of cellular or Wi-Fi coverage. Satellites are moving targets with low bandwidth, and it can take minutes for messages to get through. Since every second counts, with Emergency SOS via satellite, iPhone front-loads a few vital questions to assess the user's situation and shows them where to point their phone to connect to a satellite. The initial questionnaire and follow-up messages are then relayed to centers staffed by Apple‑trained specialists who can call for help on the user's behalf. This breakthrough technology also allows users to manually share their location over satellite with Find My™ when there is no cellular or Wi-Fi connection, providing a sense of security when hiking or camping off the grid. Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years. 6

A16 Bionic: The Fastest Chip in a Smartphone

The A16 Bionic chip in iPhone 14 Pro and iPhone 14 Pro Max is generations ahead of the competition, and unlocks unparalleled experiences like the Dynamic Island, powers all-day battery life, 7 and delivers impressive computational photography capabilities. With two high-performance cores and four high-efficiency cores, the new 6-core CPU is up to 40 percent faster than the competition and easily handles demanding workloads. A16 Bionic features an accelerated 5-core GPU with 50 percent more memory bandwidth — perfect for graphics-intensive games and apps — and a new 16-core Neural Engine capable of nearly 17 trillion operations per second. Using Apple's best-in-class fusion architecture to combine performance and energy savings, the chip delivers more performance with a fraction of the power compared to the competition.

Fundamental to the pro camera system, A16 Bionic powers incredible computational photography features. The CPU, GPU, Neural Engine, and image signal processor seamlessly work together to support the new camera hardware and perform up to 4 trillion operations per photo.

Powerful Cellular Capabilities and 5G

iPhone offers users super-fast downloads and uploads, better streaming, and real-time connectivity with 5G to help them stay in touch, share, and enjoy content. 8 Support for 5G on iPhone now extends to over 250 carrier partners in over 70 markets around the world, with expanded support for standalone networks. eSIM allows users to easily connect or quickly transfer their existing plans digitally, is a more secure alternative to a physical SIM card, and allows for multiple cellular plans on a single device. iPhone 14 Pro and iPhone 14 Pro Max remove the SIM tray for US models, enabling users to more quickly and easily set up their device.

Apple Fitness+ for All iPhone Users

Later this fall, for the first time ever, Apple Fitness+℠ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it is offered in, even if they don't have an Apple Watch. iPhone users will have access to the entire service featuring over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. Fitness+ users will see onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ will be fully integrated with the Fitness app coming with iOS 16 and located in the middle tab, where users can stay motivated to close their Move ring through awards, activity sharing, and more. Users only need an iPhone to sign up, and can then experience Fitness+ on iPhone, iPad®, and Apple TV®.

Featuring iOS 16

Designed to take advantage of the new capabilities of iPhone 14 Pro, iOS 16 features a reimagined Lock Screen along with new communication, sharing, and intelligence features that together change the way users experience iPhone. The Lock Screen is more personal, beautiful, and helpful than ever with a multilayered effect that artfully sets subjects of photos in front of the time, and newly designed widgets that offer information at a glance. For Lock Screen inspiration, the wallpaper gallery offers a range of options, including Apple collections, a Weather wallpaper to see live weather conditions as they change throughout the day, an Astronomy wallpaper for views of the Earth, moon, and solar system, and many more. With Messages, users can now edit or recall recently sent messages, and mark conversations as unread to revisit them later. 9 iCloud® Shared Photo Library makes it even easier to share a collection of photos with family. 10 Live Text™ gets more powerful with the ability to recognize text in video and quickly convert currency, translate text, and more, and Visual Look Up adds a new feature that allows users to tap and hold on the subject of an image to lift it from the background and place it in apps like Messages. 11

iPhone and the Environment

iPhone 14 Pro and iPhone 14 Pro Max are designed to minimize their impact on the environment, with 100 percent recycled rare earth elements used in all magnets, including those used in MagSafe®, and 100 percent recycled tungsten in the Taptic Engine®. Both models also include 100 percent recycled tin in the solder of multiple printed circuit boards, and 100 percent recycled gold in the plating of multiple printed circuit boards and in the wire of all cameras. Fiber-based packaging does not use outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.

Pricing and Availability

  • iPhone 14 Pro and iPhone 14 Pro Max will be available in deep purple, silver, gold, and space black in 128GB, 256GB, 512GB, and 1TB storage capacities.
  • Customers in Australia , Canada , China , France , Germany , India , Italy , Japan , Saudi Arabia, Singapore , Spain , Thailand, the UAE, the UK , the US , and 30 other countries and regions will be able to pre-order iPhone 14 Pro and iPhone 14 Pro Max beginning at 5 a.m. PDT on Friday, September 9, with availability beginning Friday, September 16.
  • iPhone 14 Pro and iPhone 14 Pro Max will be available in Malaysia , Turkey , and 20 other countries and regions beginning Friday, September 23.
  • Emergency SOS via satellite will be available starting in the US and Canada in November, and the service will be included for free for two years with the activation of iPhone 14 Pro and iPhone 14 Pro Max.
  • Customers can get iPhone 14 Pro for $41.62 (US) a month for 24 months or $999 (US) before trade-in, and iPhone 14 Pro Max for $45.79 (US) a month for 24 months or $1,099 (US) before trade-in from apple.com/store , in the Apple Store® app, and at Apple Store locations. iPhone 14 Pro and iPhone 14 Pro Max are also available through Apple Authorized Resellers and select carriers. 12
  • Customers can save up to $1,000 (US) on iPhone 14 Pro and iPhone 14 Pro Max with trade-in directly from apple.com/store or at an Apple Store when they activate it with select US carriers. Terms apply. For eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers .
  • Customers in the US can get ready for iPhone 14 Pro and iPhone 14 Pro Max pre-orders until 10 p.m. PDT on Thursday, September 8, by visiting apple.com/store or using the Apple Store app. They can choose to pay monthly or in full, add a trade-in credit toward their new product, or upgrade through the iPhone Upgrade Program.
  • iOS 16 will be available as a free software update on Monday, September 12.
  • Customers who purchase iPhone 14 Pro and iPhone 14 Pro Max will receive three months of Apple Arcade® with a new subscription.
  • Leather Wallet with MagSafe and iPhone 14 Pro and iPhone 14 Pro Max Leather Cases will be available in five new colors: midnight, forest green, ink, umber, and orange. iPhone 14 Pro and iPhone 14 Pro Max Clear Case and Silicone Cases will be available in midnight, storm blue, red, chalk pink, lilac, elderberry, succulent, and sunglow.
  1. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 14 Pro), or 6.68 inches (iPhone 14 Pro Max) diagonally. The actual viewable area is smaller.
  2. iPhone 14 Pro and iPhone 14 Pro Max are splash-, water-, and dust-resistant, were tested under controlled laboratory conditions, and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters for up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
  3. iPhone 14 Pro and iPhone 14 Pro Max support ProRes video recording in the Camera app at 1080p 30 fps with the 128GB storage option, and up to 4K 30 fps with 256GB, 512GB, and 1TB storage options.
  4. The microphone is turned on only when driving is detected; this can be triggered by Bluetooth, CarPlay®, or speed. All data is processed on the device and discarded after a crash event has been detected, unless a user has opted into sharing their data to improve Crash Detection. Only the sound level is shared with Apple, not the raw audio.
  5. Crash Detection is designed for four-wheel passenger vehicle crashes with certain mass, G-force, and speed profiles consistent with severe, life-threatening crashes. It was designed for severe, life-threatening, high-impact front and rear, side-swipe, T-bone, and rollover crashes. Crash Detection is available worldwide on iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8, Apple Watch SE®, and Apple Watch Ultra™.
  6. Emergency SOS via satellite was designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings. iPhone will continue to operate under normal temperature conditions.
  7. All battery claims depend on the cellular network, location, signal strength, feature configuration, usage, and many other factors; actual results will vary. The battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using specific iPhone units. See apple.com/batteries and apple.com/iphone/compare for more information.
  8. A data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput, and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com/iphone/cellular .
  9. Users can edit a message for up to 15 minutes after sending it and can unsend a message for up to two minutes after sending it. Users can make up to five edits to a given message, and recipients will be able to see a record of edits made to the message.
  10. iCloud Shared Photo Library will be available in a future software update.
  11. Some features may not be available for all countries or all areas. View a complete list .
  12. This offer is available to qualified customers and requires a 24‑month installment loan when selecting Citizens One or Apple Card® Monthly Installments (ACMI) as the payment type at checkout at Apple. iPhone activation is required with AT&T, T‑Mobile/Sprint, or Verizon for purchases made with ACMI at an Apple Store. Taxes and shipping are not included in ACMI and are subject to the cardholder's variable APR. Additional ACMI terms are in the Customer Agreement. Additional iPhone Payments terms are at apple.com/legal/sales-support/iphoneinstallments_us .

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.

© 2022 Apple Inc. All rights reserved. Apple, iPhone, Dynamic Island, Super Retina XDR, ProMotion, Ceramic Shield, TrueDepth, Deep Fusion, ProRAW, True Tone, ProRes, Apple Watch, Find My, iPad, Apple TV, iCloud, Live Text, MagSafe, Taptic Engine, Apple Store, Apple Arcade, CarPlay, Apple Watch SE, Apple Watch Ultra, and Apple Card are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

iPhone 14 Pro and iPhone 14 Pro Max are subject to FCC rules as well as consumer protection, contractual, and other provisions of federal or state law. They cannot be sold or delivered until the FCC's authorization process is complete.

Press Contacts:
Alex Kirschner
Apple
alexkirschner@apple.com
408-974-2479

Renee Felton
Apple
rfelton@apple.com
669-276-2182

News Provided by Business Wire via QuoteMedia

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Wellteq Digital Health Inc. Acquires Perpetual License for Digital Sleep Tech IP

  • WellteQ Digital Health Inc. (CSE: WTEQ, OTCQB: WTEQF) increases its investment into sleep solution capabilities, as one of its four behavioural levers of health coaching.
  • Wellteq has signed a perpetual license agreement for sleep chronotype assessments and education content from one of Asia Pacific's leading sleep technology companies.
  • Wellteq intends to promptly integrate newly licensed sleep assets into the existing corporate health solution and accelerate development of clinical sleep solutions.
  • Initial transaction terms have been adjusted downward from AU$600,000 to CA$70,000 to reflect the unrestricted perpetual license versus an acquisition.
  • This license accelerates Wellteq's sleep assessment and coaching capabilities by an estimated 12 months.
  • Sleep market revenues are accelerating and projected to reach US$137.16 billion by 2026 which would exceed the current market for corporate wellness by 100%.

WellteQ Digital Health Inc. (CSE:WTEQ) (OTCBB:WTEQF) , (the "Company" or Wellteq"), which supplies digital health and wellness solutions to customers in 12 languages across 30 countries is pleased to announce, that further to the Company's News Release of June 8 th 2021, Wellteq has completed the execution of a perpetual license agreement for sleep chronotype assessments and educational content from with one of Asia Pacific's leading sleep technology providers. Under the perpetual license, Wellteq has unrestricted usage rights in relation to the assets of the license.

Wellteq focuses on coaching its subscribers within the four levers of behavioural health activity, nutrition, mindset, and sleep. The Company recognises the existing importance of sleep within established occupational Health and Safety divisions of industries where fatigue-related accidents can cause serious injury, fatality, and significant direct and liability costs. Industries such as aviation, logistics, mining, construction, and oil and gas have had dedicated divisions to combat this risk for decades. Wearables such as Apple Watch (NASDAQ: AAPL), Fitbit (NASDAQ: GOOG) and Garmin (NASDAQ: GRMN) and data driven health providers such as Wellteq are rapidly advancing solution capabilities for these traditional enterprise customers and for a new generation of customers in the insurance and healthcare sectors.

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Dayin Technology Selects BlackBerry to Develop Acoustic Solutions for Great Wall Motors' Premium, Next-Generation Vehicles

BlackBerry Limited (NYSE: BB; TSX: BB) and Shanghai Dayin Technology Co.,Ltd. today announced that BlackBerry® QNX® acoustics technology will help power the company's "Yin" 2.0 app, set to be used within the intelligent cockpit for Great Wall Motors' premium WEY Mocha, Latte, and Macchiato vehicle lines.

BlackBerry® QNX® acoustics technology will help power the intelligent cockpit for Great Wall Motors' premium WEY Mocha, Latte, and Macchiato vehicle lines.

Providing an intuitive and immersive acoustic experience for both drivers and passengers alike, and built on BlackBerry QNX® Active Sound Design (ASD) technology, the "Yin" 2.0 app is embedded in Jiayu Tech's (a subsidiary of Great Wall Motors) MoLife 1.0 intelligent cockpit which will shortly enter mass production with Great Wall Motors, one of China's largest automakers.

Leveraging BlackBerry QNX's leading-edge Software-Defined Audio Architecture (SDAA), the MoLife 1.0 intelligent cockpit provides a variety of unique sound application features, including an acoustic vehicle alert system, engine sound enhancements and dynamic chimes to help manage the total sonic experience both inside and outside of the vehicle. BlackBerry QNX ASD includes a suite of software components that enables Dayin Technology to reduce unwanted cabin noise, enhance, and create new engine sounds, while also allowing it to automatically project sounds to pedestrians to help improve roadway safety.

"After nearly three years of development, Jiayu Tech is pleased to have finalized a complete data-driven product design and development system to help automakers deliver best-in-class vehicle acoustics experiences for their customers, an outcome that would not have happened were it not for the exceptional collaboration with Dayin Technology and BlackBerry QNX," said Li Haichao, Vice President of Jiayu Tech R&D. "Drivers of Great Wall Motors' new premium models will be blown away the moment they get into the vehicle and we're proud of the critical role we play in enhancing the user's overall acoustics experience both inside and outside the car."

"We are pleased to join forces with Dayin Technology to develop the advanced vehicle acoustic solutions that have been applied to Jiayu Tech's intelligent cockpit which will be deployed in Great Wall Motors' popular premium vehicle lines. BlackBerry has the fully integrated software architecture to manage vehicle acoustics that meet the requirements of advanced system designs," said Dhiraj Handa , VP, Channel, Partners and Asia-Pacific , BlackBerry IoT. "We look forward to building on our shared successes to help power China's growing automotive industry."

"Dayin Technology and BlackBerry have actively collaborated since 2019, maintaining a successful and highly effective working relationship that has further developed the automotive cockpit segment through advanced products," said Jason Yao , Director of Shanghai Dayin Technology Co. Ltd. "Dayin Technology will continue to provide exceptional acoustic system solutions for OEMs and automakers through continuous innovation, aiming to create a leading personalized acoustic experience for millions of customers."

For more information on how BlackBerry can help automakers manage the total car acoustic experience with the BlackBerry® QNX® Acoustics Management Platform (AMP), please visit https://blackberry.qnx.com/en/products/automotive/qnx-acoustics-management-platform .

About BlackBerry
BlackBerry (NYSE: BB; TSX : BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 215M vehicles.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY, EMBLEM Design and QNX are the trademarks or registered trademarks of BlackBerry Limited, its subsidiaries and/or affiliates, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

About Shanghai Dayin Technology Co., Ltd.

The DaYin Technology Co., Ltd. is a China software and solution supplier. We are an automotive and cockpit experienced engineering team, which is a provider for software solution in acoustic application with tuning service and related Cockpit SW infrastructure development. We offer great benefits in automotive/industry fields of application with BlackBerry QNX products, like QNX Acoustics. The DaYin Technology Co., Ltd. is based in Shanghai with more than 10 years of experience in audio & infotainment cockpit software, vehicle network, modeling development, PoC development with advanced concept.

Media Contact:

BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com

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SOURCE BlackBerry Limited

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MotorTrend and BlackBerry Announce Inaugural Software-Defined Vehicle Innovator Awards

  • Electronics and Software Predicted to Account for 50% of Total Car Costs by 2030
  • New Awards Program will Recognize Automotive Industry Trailblazers Driving Once-in-a-Century Transformation

MotorTrend the leading global automotive media company, announced today that it is joining leading software company, BlackBerry Limited (NYSE: BB) (TSX: BB) to launch the Software-Defined Vehicle Innovator Awards. The new awards program looks to celebrate the innovators and pioneers who are leading the automotive industry's once-in-a-century transformation from hardware to software which will redefine how cars are designed, built, driven and experienced.

MotorTrend and BlackBerry Announce Inaugural Software-Defined Vehicle Innovator Awards. New Awards Program will Recognize Automotive Industry Trailblazers Driving Once-in-a-Century Transformation

SDV Awards Press Kit: Documentary, Trailer Videos, Fact Sheet, Sound Bites, Photos

For more than a century the bulk of a car's value was in its mechanical, hardware, and other physical components. However, as personal technology has evolved, software and connected services will soon become the most important drivers of value, and a key differentiator, for automobile manufacturers. With the average new car containing more than 100 million lines of code and thousands of different computer chips already in use, independent research predicts that by 2030, electronics and software will account for 50% of car costs, up from about 30% today. This represents a fundamental shift in the automotive industry, as the software opportunity in autonomous cars will grow from less than one billion dollars today to $25 billion . According to recent forecasts, revenue from software-driven vehicles could account for as much as 50% of the automotive industry's future earnings. *

As the creator of the most prestigious automotive awards – Car, Truck and SUV of the Year and its annual Power List – MotorTrend is joining forces with BlackBerry, whose BlackBerry® QNX® technology is embedded in over 215 million vehicles worldwide, to encourage OEMs and automotive suppliers to nominate outstanding pioneers, leaders and domain experts in recognition of their extraordinary work using software to push industry boundaries and improve the driving experience for consumers.

"Speaking with automakers and Tier 1s around the world, nothing is more important to them than software and electronics as both allow them to deliver compelling in-car experiences and differentiate against the competition," said Mark Wilson , Chief Marketing Officer, BlackBerry. "To that end, we're thrilled to be teaming up with MotorTrend to recognize and elevate the unsung heroes who have been systematically laying the stakes for the auto industry's exciting next chapter. I firmly believe that we'll see more change in the next ten years than we've seen in the previous hundred and, given that it's the software heads that will determine what that future looks like, we felt it was particularly important to create the Software-Defined Vehicle Innovator Awards to recognize and celebrate individuals who are leading the way."

"There is a massive technological shift going on in the auto industry and it's not just defined by software, it's driven by people: engineers, software developers, computer scientists," said Ed Loh , Head of Editorial, MotorTrend Group. "These men and women are on the leading edge of imagining and executing the future of mobility. We're putting our decades-long experience to work to help provide insight and perspective on these people and transformative work they are doing. With BlackBerry's help, we want to highlight the pioneers, leaders and experts who are doing the most important work in the space, and effectively shaping our automotive future."

Nominations are now open for the following three Software-Defined Vehicle Innovator Awards (SDVI) categories:

  • Pioneer: This outstanding individual has demonstrably broken new ground within the SDV space through research, development, and application of new automotive software.
  • Leader: This exceptional principal is in a senior management position and leads a team that is transforming the automotive industry through the broad adoption and application of software solutions.
  • Domain Expert: This critical team member is a subject matter expert within a specific SDV discipline (e.g. advanced driver assistance systems, digital cockpit, over-the-air updates, autonomous, recruiting etc.)

Automakers and automotive suppliers can nominate their employees by visiting https://www.motortrend.com/sdv-form/ . Each nomination is subject to a diligent screening process involving representatives exclusively from MotorTrend's editorial team, who will review the submissions and establish a short list of finalists.

The nomination process closes at 11:59 pm PT on Monday , October 31 and the short list of finalists will be announced in the Fall of 2022. MotorTrend and BlackBerry will announce the first annual SDVI Awards winners during a ceremony on Thursday, January 5 in Las Vegas , in conjunction with CES 2023. For more information and rules please visit: https://www.motortrend.com/sdvawards .

To underscore the importance of the emerging software-defined vehicle age and the need to recognize the industry disruption coming at the hands of these innovators and pioneers, MotorTrend has produced a 22-minute documentary, 'Coding the Car ', and a book by the same title, which are being released as companion pieces with the SDV Innovator Awards announcement. For more information and assets related to the documentary and SDV Innovator Awards please visit motortrendpresskit.com .

*Source: Lux Research

About MotorTrend Group

MotorTrend Group , a Warner Bros. Discovery company, is the largest automotive media company in the world, bringing together Warner Bros. Discovery's MotorTrend TV and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTOR TREND, HOT ROD, ROADKILL, AUTOMOBILE and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV and print, and 110 million social followers, culminating in 1.3 billion monthly impressions across all platforms, MotorTrend Group encompasses television's #1 network for automotive fans, a leading automotive YouTube Channel and MotorTrend+, the only subscription streaming service dedicated entirely to the motoring world. MotorTrend Group serves to embrace, entertain and empower the motoring world.

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including over 215M vehicles.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved.  All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Media Contact:

BlackBerry

BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com

MotorTrend Group

Rob Quigley
Senior PR and Social Media Manager
MotorTrend Group
Robert_Quigley@motortrend.com
213-248-8922

Scott Shaffstall
Head of Corporate Communications
MotorTrend Group
Scott_Shaffstall@motortrend.com
949-285-6315

BlackBerry Logo Black (PRNewsfoto/Blackberry Limited)

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SOURCE BlackBerry Limited

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