Gaming

Former 100 Thieves executive focused on profitability across their apparel, content creators and esports teams as XSET celebrates its 2nd anniversary

XSET the world's fastest-growing gaming and lifestyle organization, announced the new hire of sales expert, Tim Mulligan to their team as XSET's new Head of Sales.

Tim Mulligan

Mulligan is joining XSET with a plan to develop forecasts and strategies to achieve sales at price levels to ensure profitability across their apparel, content creators, and esports teams, including its VALORANT team who was recently crowned North American champions beating FaZe Clan and OpTic at the VCT NA Stage 2 Challengers Grand Final. XSET has curated a platform that is the perfect combination of esports and cultural content for everyone to enjoy on a global scale.

"I'm beyond thrilled to join XSET as this is a huge opportunity to work with one of the best up-and-coming lifestyle/esports organizations in the world!" said Tim Mulligan . "I joined XSET, specifically, to have the opportunity to work with one of the most exciting lifestyle/gaming companies that truly is shaping and redefining pop culture -- which is focusing on inclusion, equality, creative expression, and cultural diversity. XSET is at the forefront of elevating that messaging."

With over two decades of experience in the lifestyle and gaming industry, Mulligan comes from 100 Thieves where he was the Head of Strategic Accounts. At 100 Thieves Mulligan led the charge in securing long and short-term partnerships for the esports teams and content creators. He secured their first gaming apparel collection with Halo: Infinite, created a campaign with Vistaprint focused on helping small businesses rebrand at the peak of the pandemic, and has worked on partnerships with celebrities like Channing Tatum . Mulligan has a vast amount of experience in PR, marketing, and sales that will help to elevate XSET as they continue to grow their organization as the leading lifestyle and gaming brand.

"Since starting XSET two years ago, we have been putting business decisions into play to help further the growth of the XSET brand." Said Clinton Sparks , Co-Founder and CBDO of XSET. "We are on a mission to build a culturally inclusive and diverse community and are bringing like minded people to our team to help build on that mission. Tim's presence and experience in the gaming world is important to the development of XSET and we are excited to bring on such a valuable player."

"XSET is growing and reaching completely new heights coming into its second year," said Co-Founder and CEO of XSET, Greg Selkoe . "With brand growth, comes team growth. We are excited for Tim to join our team and bring his ability to create profitable growth to help our development as a brand that is breaking down barriers in the esports industry."

About XSET
Founded in 2020 in Boston by gaming and pop culture veterans Greg Selkoe , Marco Mereu , Clinton Sparks and Wil Eddins , XSET is the fastest growing gaming organization and lifestyle brand in history. XSET fields some of the world's top competitive esports teams in titles including Valorant, Rocket League, Rainbow Six, Fortnite, Warzone, Apex Legends, eNASCAR and more. Built on a foundation of a diverse and inclusive gaming culture, XSET is building the preeminent brand for today's growing Gen Z audience of gamers. The organization continues to grow at a breakneck pace, partnering with high-profile brands such as Ghost Lifestyle, SCUF Gaming, Roots Canada, HyperX, Quality Control Music, Respawn, Fanshark and Wahlburgers and is working with socially positive causes including Big Brother Big Sister of America. Since its launch, XSET has attracted top-tier, world famous talent across music, sports and entertainment to its shared vision, including Grammy-nominated hip-hop artists Swae Lee and Ozuna, NFL superstar Ezekiel Elliot , BMX legend Nigel Sylvester , Rapper and GTA streamer Tee Grizzley, 14-year-old female Olympic skateboarding phenom Minna Stess , and professional athletes such as NFL star Ezekiel Elliot of the Dallas Cowboys. Sitting at the intersection of gaming and culture, XSET's robust merchandise offerings are some of the most sought-after in the industry, featuring high-profile collaborations and exclusive pieces fans can't find anywhere else. XSET is defining what it means to be cultural leaders in the space for future generations to come. For more information visit XSET.com #reptheset

XSET

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SOURCE XSET

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EAST SIDE GAMES GROUP ANNOUNCES NORMAL COURSE ISSUER BID

 East Side Games Group Inc. (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company ") announces that the Toronto Stock Exchange (" TSX ") has accepted its notice to proceed with a normal course issuer bid (the " NCIB ").

east side games logo (CNW Group/East Side Games Group)

The Company's board of directors believes that the market price of the Company's common shares (the " Shares "), from time to time, may not reflect the inherent value of the Company, and purchases of Shares pursuant to the NCIB may represent an appropriate and desirable use of the Company's funds.  Any purchases made under the NCIB will be made by the Company subject to favourable market conditions at the prevailing market price at the time of acquisition through the facilities of the TSX and other alternative Canadian trading systems.

Pursuant to the notice, during the twelve month period commencing August 16, 2022 and ending August 15, 2023 , the Company may purchase up to 4,076,819 of its Shares, representing approximately 5% of its outstanding Shares as of August 2 , 2022.  Under the NCIB, other than purchases made pursuant to block purchase exemptions, the Company may purchase up to 5,371 Shares on the TSX and other alternative Canadian trading systems during any trading day, which represents approximately 25% of the average daily trading volume of the Shares on the TSX for the past six calendar months, being 21,486 shares per day. The Company may cancel any Shares repurchased under the NCIB, or reserve them for awards under its equity compensation plan.

In conjunction with the NCIB, the Company has entered into an automatic share purchase plan (the " ASPP ") with a designated broker to allow for the purchase of its Shares under the NCIB at times when the Company normally would not be active in the market due to applicable regulatory restrictions or internal trading blackout periods.  The ASPP has been pre-cleared by the TSX and is effective August 16, 2022 , the commencement date of the NCIB.  The ASPP constitutes an "automatic securities purchase plan" under applicable Canadian securities laws.  Shares purchased under the ASPP will be included in computing the number of Shares purchased under the NCIB.  Outside of these internal trading blackout periods, purchases under the NCIB will be made based on management's discretion.

Although the Company intends to purchase Shares under its NCIB, there can be no assurances that any such purchases will be completed.

ABOUT EAST SIDE GAMES GROUP

East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and The Office: Somehow We Manage .

We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .

Additional information about the Company can be found under its profile at www.sedar.com .

Forward-looking Information

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the NCIB and purchases thereunder and the effects of repurchases. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them.  In particular, purchases made under the NCIB are not guaranteed and may be suspended at the discretion of the Company.  These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.

SOURCE East Side Games Group

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