The highly anticipated partnership offers fans exclusive access to prizes and in-game items

 7-Eleven Canada is collaborating with Rocket League a popular video game that features a high-powered hybrid of arcade-style soccer with vehicular competition to bring gamers' IRL and virtual set-up to the next level.

7-Eleven Canada partners with Rocket League to offer fans exclusive access to prizes and in-game items. (CNW Group/7-Eleven Canada)

For a limited time, fans will have access to exclusive Rocket League in-game 7-Eleven customization items and eight (8) chances to win $2,500 to help upgrade their gaming gear. To make the deal even sweeter, Slurpee® drink lovers can fuel up with an exclusive Rocket League cup.

"Refueling in between game sessions and having the perfect food and beverage pairing at watch parties is key for the gaming community. And at 7-Eleven we have a wide range of hot, freshly cooked snacks and cold drinks that will hit the mark," said Norman Hower, VP & GM of 7-Eleven Canada. "There is a huge community of gamers and esports fans among our customers and they're going to love these exclusive offers and opportunities to win amazing prizes."

Win $2,500 to Upgrade your Gaming Gear
7-Eleven Canada is giving away $2,500 a week to eight winners in March and April to help gamers upgrade their gaming gear. With one winner chosen per week, fans will be entered to win when they scan the 7-Eleven app. Customers will receive 5 extra entries with a purchase of participating products. For even more entries, customers are encouraged to order delivery through 7NOW or use the Mobile Checkout at their local 7-Eleven location. The more you scan, the more entries you'll get.

Take 7-Eleven Favorites into Rocket League
A selection of exclusive in-game items inspired by real 7-Eleven crowd-favorites including Slurpee Animated Decal, Big Bite Antenna and the Big Bite Topper, will be hitting the Rocket League pitch. Here's how customers can access and claim them:

  • Buy select food and beverage products at participating 7-Eleven Canada stores
  • Scan your 7-Eleven app at checkout to get credit for your purchase. You can also use 7NOW delivery app or Mobile Checkout.
  • If your purchase qualifies, you'll receive a notification to claim your code via your 7-Eleven app, email, or both.
  • Fill out the form to claim your in-game items. Once completed, you'll receive an email with a one-time-use code that can be used in Rocket League. And voila - the exclusive item will appear in your garage!

7-Eleven Canada x TGS Rocket League Tournaments and Live Event
To build on the excitement, 7-Eleven Canada is officially partnering with TGS Esports to host three virtual tournaments and a live watch party. Schedule as follows:

  • March 25 th – 27 th : 7-Eleven Gamers Lounge Live @ The Gaming Stadium featuring Rocket League Championship Series (RLCS) watch party
  • April 9 th : Charity Challenge featuring top Canadian influencers
  • April 30 th May 1st : Rocket League Open Tournament
  • More details on the Rocket League Tournaments can be found at

For more information on the overall Rocket League partnership, please visit .

Contest: No purchase necessary. Scan 7Rewards bar code for one valid entry, plus eligible scans of participating products earn five (5) entries; Mobile checkout purchases and 7Now delivery orders earn ten (10) additional entries for participating products. Contest dates 3/03/22 12:00:00 pm PT 05/03/22 11:59:59 pm PT . Residents of BC, AB, SK, MB, ON only 13 years+. Eight (8) weekly prize draws for $2500 . Each prize valued at approx. $2500 . Odds depend on total number of entries received for each draw. Math skill-test required. Click here for full rules and here for no purchase contest entry. To download 7-Eleven app, go to or text JOIN to 711247. Msg data rates may apply.

In-Game Codes: In-Game Codes: In-Game codes are available on a first-come first serve basis. Quantities are limited. Offer period begins at 12:00:01 PM CT on 3/2/2022 and ends at 11:59:59 on 5/3/2022, or when the last available in-game code is claimed (whichever comes first). Program exclusive to 7Rewards registered members only. Up to 5,000 of each in-game code items are available during the offer period (while supplies last).Limit of one item code per person. In-game codes are awarded upon completion of the final streak tier level. Allow 24 hours for in-game code to be sent to your email associated to your 7Rewards account. Purchases are cumulative during the promotional period. Redemption of the in-game codes are subject to Rocket League's Terms of Use and End User License Agreement. Rocket League in-games codes have no cash value. Offer good at participating 7-Eleven® stores. Plus applicable deposits, taxes, deposits and environmental levies. Offer not valid with any other coupon or discount. Some restrictions apply. While supplies last.

About 7–Eleven, Inc.
7-Eleven, Inc. is the premier name in the convenience retailing industry. Based in Irving, Texas , 7-Eleven operates, franchises, and/or licenses in more than 77,000 stores in 19 countries, including nearly 16,000 in North America . Find out more about 7-Eleven Canada online at or on social media @7ElevenCanada on Facebook , Twitter , and Instagram .

Winner or nominee of more than 150 "Game of the Year" awards, Rocket League is one of the most critically acclaimed sports games of our generation. Rocket League is a high-powered hybrid of arcade-style soccer and vehicular mayhem with easy-to-understand controls and fluid, physics-driven competition. Available on Nintendo Switch™, PlayStation ® 4, PlayStation ® 5, Xbox One, Xbox Series X|S, and PC on Epic Games Store, Rocket League includes nearly endless customization possibilities, online Ranks and Competitive Tournaments, a fully featured offline season mode, multiple game types, casual and competitive online matches, and special "Mutators" that let you change the rules entirely.

To learn more about Rocket League , please visit , " Like " it on Facebook, and follow it on Twitter @RocketLeague for all the latest developer updates and news.

© 2015-2022 Psyonix LLC. Rocket League, Psyonix, and all related marks and logos are registered trademarks or trademarks of Psyonix LLC. All rights reserved. All other trademarks are property of their respective owners.

SOURCE 7-Eleven Canada

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News Provided by Canada Newswire via QuoteMedia

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X1 Esports Closes Acquisition of Assets of Rocket League Community, ShiftRLE

  • The transaction is anticipated to strengthen X1's position in video game media, adding Shift's 30,000+ social media followers at
  • Rocket League globally averages over 80M players per month 1
  • The acquisition is X1's second closed post IPO acquisition after the announcement of the closing of the Tyrus LLC acquisition on August 5 th 2022.

X1 Esports and Entertainment Ltd. (CSE:XONE) ("X1" or the "Company"), a video games and media portfolio company which owns and operates a growing Esports franchise and a leading creator economy business is pleased to announce, further to its news release dated July 25, 2022, it has closed its previously announced acquisition of the assets comprising of ShiftRLE ("Shift"), an online news outlet focused on the popular video game, Rocket League.

In connection with the acquisition of the assets comprising of the business of Shift, the Company has entered into consulting agreements with four vendors, who as key personnel will be responsible for the continued operation of Shift, and distributed to such persons 333,333 common shares in the capital of X1 with a deemed issue price of CAD$0.45 per common share (the "Consideration Shares"). In addition to the Consideration Shares, the Company is paying a cash purchase price to the vendors of US$50,000 cash, of which US$25,000 was paid in connection with the closing of the acquisition and US$25,000 payable within 45 days after the closing date. The vendors will also be eligible to receive earn-out payments for 36 months from the closing date as payment of a 7% share of gross revenues Shift earns to a maximum of US$250,000 (the "Earnout"). The Earnout may be paid in cash or common shares at the election of the Company, at a deemed price equal to the fourteen day trading price prior to the payment date or such other price as may be required by the policies of the Exchange .

The Consideration Shares will be subject to subject to a CSE imposed hold period of four months from the date of issuance, and a contractual resale restriction that will result in 25% of the Consideration Shares being released six (6) months following the closing date, and 25% being released at six (6) month intervals thereafter. For further information related to the acquisition terms, please the Company's news release dated July 25, 2022.

" We are thrilled to have closed on the Shift acquisition," said Mark Elfenbein, CEO of X1. " Not only has the Shift community grown considerably over the past year, but we believe that Rocket League has tremendous global appeal with fans looking for the content that Shift can offer."

Information Related to ShiftRLE

Las Vegas-based ShiftRLE, led by co-founders Achilleas Fotiou and Jalen Jones, has demonstrated consistent user audience growth since launching in 2020. Shift currently reaches over 8 million impressions during the seasonal period of RLCS, while seeing growth of 14 million impressions during transfer periods where the roster news cycle is most active. With operations in America and Europe, the organization has established an international presence in the Esports industry.

" As Rocket League continues its climb to becoming a household name in the esports and gaming worlds, our team at Shift will remain committed to being a part of it in multiple facets. X1's investment should not only reflect their belief in us, but the potential that Rocket League has as a whole. We're extremely excited to continue building Shift and to fully realize our aspirations of becoming that multimedia company that will stick around for years to come".

Rocket League is one of the world's leading esports 2 . With 5-minute games that feature non-stop action, the car-soccer hybrid game has seen significant growth with players across demographics since its launch, now seeing global averages of 80M players per month, according to Active Player 3 .

Shift is an independent news source for Rocket League fans. It first rose to prominence by getting exclusive, behind-the-scenes information on Rocket League roster moves and tryouts before they were public knowledge. Shift plays a key role in ensuring the conversation around Rocket League esports continues beyond the pitch through coverage and insight regarding roster transactions and general esport news, ensuring fans stay engaged even during slower competitive periods.

About X1

X1 Esports and Entertainment is a video game and media portfolio company which owns and operates a growing esports franchise, RixGG. The business of the Company is the competitive playing of video games by teams for cash prizes, and operations ancillary to such competition, such as merchandising and the hosting of tournaments.

For more information, please contact:

Mark Elfenbein

CEO and Director


Certain information in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. Forward-looking statements are often identified by terms such as "will", "may", "should", "anticipate", "expects" and similar expressions. All statements other than statements of historical fact included in this news release are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Forward-looking information in this news release includes the the ability of ShiftRLE to integrate into the X1 portfolio as anticipated or at all, the growth of ShiftRLE and the establishment of ShiftRLE as a multimedia company with longevity in the space, and the achievement of any revenue by ShiftRLE. Important factors that could cause actual results to differ materially from the Company's expectations include the failure to satisfy the conditions of the relevant securities exchange(s) and other risks detailed from time to time in the filings made by the Company with securities regulations, as well as a failure to achieve the growth anticipated, together with or apart from Shift,, changing market and industry conditions, the ability of each of X1 and ShiftRLE to implement their respective business strategies, including expansion plans,, the continued relevance of ShiftRLE's media capabilities, competitive conditions, adverse industry events, availability of capital and financing as needed, and the continued relevance of Rocket League. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and the Company disclaims any intention or obligation to update or revise such information, except as required by applicable law.

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