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DGTL Holdings Inc. Reports the Completion of Software Development for Hashoff 2.0

Hashoff 2.0 is Now a 100% Self-Serve SaaS and Fully Integrated with Tiktok (and Twitter) for a Leadership Position in the Global Video Based Social Media Market

DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: D0G) (WKN: A2QB0L) ("DGTL" or the "Company") reports that the Company has successfully completed a robust software development project for its wholly owned subsidiary, Hashoff. Hashoff version 2.0 is now a fully self-service SaaS (software-as-a-service) platform with API integrations into leading the video based social media applications.

Hashoff 2.0 now empowers global brands customers and leading advertising agencies with the ability to build an international team of content publishers, regardless of geography, demographics, language, or content format (i.e. text, image or video).

The Hashoff technical team reports that, "Our 2.0 software suite is currently live and undergoing UAT testing. User Acceptance Testing (UAT) is the final stage of any software development life cycle when actual users test the software to measure the effectiveness of the enhancements in a variety of real-world situations. UAT tests the software's adherence to customer requirements and to the specifications in the RFP (request for proposal) for quality control and compliance."

Post the UAT phase, Hashoff version 2.0 will initiate data migration and allow Hashoff's existing portfolio of global brand customers and advertising agencies to be the first users onto the 2.0 version of the software platform. The product rollout and marketing launch of Hashoff 2.0 will be completed once all existing customers have been onboarded and effectively trained.

As previously announced, the most notable software enhancements are the API integration of top video based social media applications into Hashoff's marketplace creation products. Adding top video applications (e.g. TikTok) as core channels on the Hashoff platform will allow agencies, advertisers, and key accounts to create "cross-social" creator campaigns with a much wider reach and a larger and more engaged audience base. From the creator standpoint, this integration will open a major global market and increase overall competitiveness and revenue potential.

Hashoff 2.0 expands the potential global network of freelance social media influencers, by adding over one billion new active monthly users (i.e. TikTok and Twitter) to its active #IAM Search & Discovery database software. The enhanced software will now scan, rank, score, optimize, engage and manage brand appropriate micro influencers across; Facebook, Instagram, Twitter, YouTube, TikTok, etc.

Video based creator content is the fastest growing category within the global social media marketing industry. With over 1.5 billion total users worldwide, TikTok has grown over 800% since 2018, and is now the most downloaded social media application on iOS Apple Store.[i] The social media content market grew over 50% YoY (year-over-year) in 2020 and is expected to continue that trend and surpass the US $10Billion market reported for that calendar year.[ii]

The second major technical enhancement to the Hashoff 2.0 software suite is the significant improvements to the administration management side of the software platform. Most notably, the software now allows for a fully automated creator payment processing system giving version 2.0 total self-service functionality. The ability for customers to operate on a self-service basis greatly reduces managed services costs, creating heightened efficiencies for customers and improved gross margins for the Company, thereby improving the scalability of the Hashoff business.

DGTL also reports an editorial amendment from a previous press release published on August 23rd, 2021. The quotation attributed to a Wideout AQA representative within that release should have been provided on behalf of Wideout's Chief Executive Officer, Mr. Eduardo Francisco.

For more information visit our Investor Resource Center at www.dgtlinc.com/investors.

Investor Relations

John Belfontaine, Director
Email: IR@dgtlinc.com
Phone: +1 (877) 879-3485

Investor Factsheet
Corporate Presentation

DGTL Holdings Inc.
DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by Artificial Intelligence (AI). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating commercialized enterprise level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution, via a blend of unique capitalization structures.

DGTL Holdings Inc. is traded on the Toronto Venture Exchange as "DGTL", the OTCQB as "DGTHF", and the Frankfurt Stock Exchange as "A2QB0L".

HASHOFF LLC

As a wholly owned subsidiary of DGTL Holdings Inc., Hashoff is an enterprise level self-service CaaS (content-as-a-service) built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology. Hashoff's AI-ML platform functions as a full-service content management system, designed to empower global brands by identifying, optimizing, engaging, managing, and tracking top-ranked digital content publishers for localized brand marketing campaigns. Hashoff is fully commercialized and currently serves numerous global brands by providing direct access to the global gig-economy of over 150 million freelance content creators.

Hashoff's customer portfolio includes global brands in a range of key growth categories, including; DraftKings, Beam Suntory, Anheuser Busch-InBev, Currency.com, Syneos Health, The American Nurses Federation, Nestle, Post Holdings, Danone and Keurig-Dr. Pepper, The Container Store, Ulta Beauty, Pizza Hut, Live Nation, The CW, Scribd, and Novartis, etc.[iii]

Learn more by visiting; https://dgtlinc.com/technology.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


[i] TikTok reveals U.S., global user growth numbers for first time (cnbc.com)

[ii] Influencer Marketing Hub, March 2020 and Hootsuite, January 2020

[iii] Current and past customers

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/95023

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  • 51% of IT decision makers believe there will be a successful cyberattack credited to ChatGPT within the year
  • 95% believe governments have a responsibility to regulate advanced technologies, such as ChatGPT

BlackBerry Limited (NYSE: BB; TSX : BB) today released new research revealing that half (51%) of IT professionals predict that we are less than a year away from a successful cyberattack being credited to ChatGPT and 71% believe that foreign states may already be using the technology for malicious purposes against other nations.

BlackBerry Logo Black (PRNewsfoto/Blackberry Limited)

The survey of 1,500 IT decision makers across North America , UK, and Australia exposed a perception that, although respondents in all countries see ChatGPT as generally being put to use for 'good' purposes, 74% acknowledge its potential threat to cybersecurity and are concerned. Though there are differing views around the world on how that threat might manifest, ChatGPT's ability to help hackers craft more believable and legitimate sounding phishing emails is the top global concern (53%), along with enabling less experienced hackers to improve their technical knowledge and develop more specialized skills (49%) and its use for spreading misinformation (49%).

Shishir Singh , Chief Technology Officer, Cybersecurity at BlackBerry explains: "ChatGPT will likely increase its influence in the cyber industry over time. We've all seen a lot of hype and scaremongering, but the pulse of the industry remains fairly pragmatic – and for good reason. There are a lot of benefits to be gained from this kind of advanced technology and we're only beginning to scratch the surface, but we also can't ignore the ramifications. As the maturity of the platform and the hackers' experience of putting it to use progresses, it will get more and more difficult to defend without also using AI in defense to level the playing field."

Indeed, BlackBerry's research results also revealed that the majority (82%) of IT decision-makers plan to invest in AI-driven cybersecurity in the next two years and almost half (48%) plan to invest before the end of 2023. This reflects the growing concern that signature-based protection solutions are no longer effective in providing cyber protection against an increasingly sophisticated threat.

Whilst IT directors are positive that ChatGPT will enhance cybersecurity for businesses, the survey also revealed that 95% believe governments have a responsibility to regulate advanced technologies.  However, at present, there is an optimistic consensus that technology and research professionals will gain more than cyber criminals from the capabilities of ChatGPT.

Singh concludes: "It's been well documented that people with malicious intent are testing the waters but, over the course of this year, we expect to see hackers get a much better handle on how to use ChatGPT successfully for nefarious purposes; whether as a tool to write better mutable malware or as an enabler to bolster their 'skillset.' Both cyber pros and hackers will continue to look into how they can utilize it best. Time will tell who's more effective."

For more information on how BlackBerry's comprehensive, prevention-first, AI-driven cybersecurity solutions can help your business prepare for, prevent, detect and respond to cyber threats, please visit BlackBerry.com .

Note: Research conducted in January 2023 by OnePoll on behalf of BlackBerry , into 1,500 IT Decision Makers across North America ( USA and Canada ), the United Kingdom and Australia .

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world.  The company secures more than 500M endpoints including over 215M vehicles.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems.  BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved.  All other trademarks are the property of their respective owners.  BlackBerry is not responsible for any third-party products or services.

Media Contacts:

BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com

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SOURCE BlackBerry Limited

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