Emerging Technology

Apple's Most Popular iPad Delivers Even More Performance and Advanced Features

The 10.2-inch iPad features A13 Bionic, Center Stage, True Tone, and now starts with double the storage, all at an incredible value

Apple® today introduced the new iPad® (9th generation), featuring the powerful A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life. 1 Starting at just $329, the new iPad features a 10.2-inch Retina® display with True Tone®, a 12MP Ultra Wide front camera with Center Stage™, support for Apple Pencil® (1st generation) and Smart Keyboard™, the intuitive iPadOS® 15, and twice the storage of the previous generation. The new iPad is available to order beginning today on apple.com , and in stores beginning Friday, September 24.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210914005954/en/

The ninth-generation iPad is a huge leap forward and delivers advanced features at an incredible price. (Photo: Business Wire)

The ninth-generation iPad is a huge leap forward and delivers advanced features at an incredible price. (Photo: Business Wire)

"iPad has never been more essential for working, learning, and communicating, and we're excited to bring one of the biggest updates ever to our most popular iPad," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "With the powerful A13 Bionic, more engaging video calls with Center Stage, and double the storage, the new iPad delivers advanced capabilities, versatility, and simplicity at an incredible value."

A13 Bionic with Neural Engine Brings More Performance to iPad

The new iPad comes equipped with the powerful A13 Bionic chip, delivering a 20 percent performance boost over the previous generation. This makes the new iPad up to 3x faster than the best-selling Chromebook, and up to a whopping 6x faster than the best-selling Android tablet. 2 The added performance will allow users to seamlessly run advanced apps and games on the most affordable iPad. The Neural Engine in A13 Bionic also powers next-level machine learning capabilities, including Live Text coming in iPadOS 15, which uses on-device intelligence to recognize text in a photo that users can take action on.

Advanced 12MP Ultra Wide Front Camera with Center Stage

The Center Stage experience on iPad Pro is now available on iPad, enabled by the new 12MP Ultra Wide front camera and Neural Engine, so users can enjoy even more engaging video calls. As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime® as well as third-party video-calling apps. Whether catching up with loved ones virtually or using iPad in a remote learning environment, Center Stage makes the experience of connecting more engaging than ever.

10.2-inch Display Features True Tone for an Enhanced Viewing Experience

For the first time, True Tone comes to the beautiful 10.2-inch Retina display on iPad. A new, upgraded ambient light sensor enables True Tone, which adjusts screen content to the color temperature of a room. True Tone on the new iPad makes images appear more natural and provides users with a more comfortable viewing experience in all lighting environments.

Double the Storage to Do More on the Go

With its thin and light design and cellular option, 3 iPad gives users the freedom to work, learn, play, and connect at home or on the go. The new iPad starts with 64GB of storage — double the storage of the previous generation — offering even more value to iPad users. A 256GB option is also available for users looking to store more apps, games, photos, and videos.

Even More Intuitive iPad Experience with iPadOS 15

iPadOS 15 brings new features that take advantage of the unique capabilities of iPad, helping users be more productive, and taking the versatility of iPad even further:

  • Multitasking is even more intuitive, making features like Split View and Slide Over easier to discover, easier to use, and more powerful.
  • New widget layouts for the Home Screen and App Library offer simple ways to personalize the iPad experience and organize apps.
  • Notes goes systemwide with Quick Note, and offers new ways to collaborate and organize, whether typing or writing with Apple Pencil.
  • The Translate app comes to iPad with new features that make conversations easier and more natural, including Auto Translate and face-to-face view.
  • Live Text uses on-device intelligence to recognize text in a photo and allow users to take action . For example, a snapshot of a storefront may reveal a phone number and the option to place a call.
  • Focus lets users automatically filter notifications based on what they're currently doing, such as working, reading, exercising, playing games, or sleeping.
  • FaceTime calls feel more natural with spatial audio and a new Portrait mode. And now, Group FaceTime provides the option to display participants in same-size tiles in a new grid view.

iPad and the Environment

The new iPad features 100 percent recycled aluminum in the enclosure — marking a major milestone where every single model in the iPad lineup now has a 100 percent recycled aluminum enclosure. iPad also uses 100 percent recycled tin in the solder of the main logic board, and 100 percent recycled rare earth elements in the magnets in the enclosure.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

Pricing and Availability

  • The new iPad is available to order beginning today on apple.com/store and in the Apple Store® app in 28 countries and regions, including the US, with availability beginning Friday, September 24.
  • Wi-Fi models of iPad are available with a starting price of $329 (US), and Wi-Fi + Cellular models start at $459 (US), in silver and space gray finishes. The new iPad starts with 64GB of storage — double the storage of the previous generation. A 256GB option is also available.
  • iPadOS 15, the powerful operating system designed specifically for iPad, is available beginning Monday, September 20, and ships for free with the new iPad. iPadOS 15 will be available as a free software update for iPad mini 4 and later, iPad Air 2 and later, iPad 5th generation and later, and all iPad Pro models.
  • Apple Pencil (1st generation), available for purchase separately, is compatible with iPad (9th generation) for $99 (US).
  • Smart Keyboard for iPad is available for purchase separately for $159 (US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese, and Spanish.
  • Smart Cover® for iPad is available for $49 (US) in black, white, and English lavender.
  • Customers can buy any Wi-Fi + Cellular iPad model directly from apple.com/store or at an Apple Store and get up to $200 (US) back from T-Mobile/Sprint or Verizon with activation. Terms apply. For eligibility requirements and more details see apple.com/shop/buy-ipad . Customers can also trade in their current iPad and get credit toward a new one.
  • Engrave iPad with a meaningful mix of emoji, text, and numbers, all for free, at apple.com/store or in the Apple Store app.
  • Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalized support and advice from Apple Specialists, convenient delivery and pickup options, free engraving, and special ways to save with Apple's carrier offers and great trade-in values, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/store .

1 Battery life varies by use and configuration.
2 Testing conducted by Apple in August 2021 using preproduction iPad (9th generation) systems with the Apple A13 Bionic chip, as well as production Qualcomm SDM 429-based Android tablet systems with the latest version of Android 11 available at the time of testing, and production Intel Celeron N4000-based Chromebook systems with the latest version of Chrome OS 92 available at the time of testing. Best-selling systems are based on publicly available sales data over the last 12 months. Tested with common tasks in commercial applications and select industry-standard benchmarks. Performance depends on device settings, usage, environment, and many other factors. Performance tests are conducted using specific systems and reflect the approximate performance of iPad.
3 Wireless plan and coverage are required. Speeds will vary. Check with carriers for details.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.

© 2021 Apple Inc. All rights reserved. Apple, the Apple logo, iPad, Retina, True Tone, Center Stage, Apple Pencil, Smart Keyboard, iPadOS, FaceTime, Apple Store, and Smart Cover are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Cat Franklin
Apple
cfranklin3@apple.com
(669) 276-1209

Tara Courtney
Apple
tcourtney@apple.com
(669) 276-2263

News Provided by Business Wire via QuoteMedia

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  • Preliminary fiscal year 2023 revenue for BlackBerry is estimated to be approximately $656 million
  • IoT business unit revenue expected to be approximately $206 million , representing 16% year over year growth and in line with outlook previously provided
  • Cybersecurity business unit revenue expected to be approximately $418 million , lower than the outlook previously provided, primarily due to certain large government deals slipping into fiscal year 2024
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  • Management to discuss financial results and fiscal year 2024 outlook at the March 30 th earnings call

BlackBerry Limited (NYSE: BB; TSX: BB) today provided a business update and announced selected, unaudited preliminary financial results for the three months ended February 28, 2023 (all figures in U.S. dollars and U.S. GAAP, except where otherwise indicated).

BlackBerry Logo Black (PRNewsfoto/Blackberry Limited)

"Macro challenges were a key factor for BlackBerry's Cybersecurity business unit this quarter, with elongated sales cycles in government causing some large deals to slip into later quarters," said John Chen , Executive Chairman & CEO, BlackBerry. "The IoT business unit closed the year strongly, and we expect to deliver year over year revenue growth of approximately 16%, in line with outlook. Given the current macro backdrop, BlackBerry's management has taken proactive steps this quarter to both balance investments and manage costs to drive towards profitable growth."

Preliminary Fourth Quarter Fiscal 2023 Financial Results:

  • Total company revenue expected to be approximately $151 million .
  • IoT revenue expected to be approximately $53 million .
  • Cybersecurity revenue expected to be approximately $88 million .
  • Cybersecurity billings expected to increase sequentially for third quarter in a row to approximately $107 million .
  • Licensing and Other revenue expected to be approximately $10 million .
  • BlackBerry's results are expected to include a material non-cash, one-time goodwill impairment charge for the Spark reporting unit. The amount is currently being determined but is expected to be up to $440 million . This assessment is required in accordance with accounting rules and is primarily driven by the broad-based stock market decline this past calendar year and corresponding impact on our market capitalization at the test date.

Preliminary Fiscal Year 2023 Financial Results:

  • Total company revenue expected to be approximately $656 million .
  • IoT revenue expected to be approximately $206 million .
  • Cybersecurity revenue expected to be approximately $418 million .
  • Cybersecurity billings expected to be approximately $401 million .
  • Licensing and Other revenue expected to be approximately $32 million .

Fourth quarter and full-year fiscal year 2023 revenue for BlackBerry's IoT business unit is expected to be in line with the outlook provided previously, representing approximately 16% year-over-year revenue growth.

Fourth quarter and full-year fiscal year 2023 revenue for BlackBerry's Cybersecurity business unit is expected to be lower than the outlook provided during our Q3 FY23 earnings call, primarily due to certain large government deals under negotiation not closing in the quarter, but rather slipping into fiscal year 2024.  BlackBerry has seen an elongation in deal cycles in the government vertical, including additional deal reviews and approvals.  Given the anticipated product mix of the slipped deals, it is expected that this causes a significant impact on in-quarter revenue recognition.

Management is currently reviewing its long-term targets for the Cybersecurity business unit and intends to provide revised targets on, or before, its Analyst Day on May 17 th , 2023.

Preliminary Financial Results:

The preliminary financial results for the fourth quarter and full year ended February 28, 2023 , are unaudited estimates, and are based on information available to management as of the date of this release and are subject to potential further material changes upon completion of the Company's standard year-end closing procedures. In preparing this information, management has made subjective estimates about the appropriateness of certain reported amounts and disclosures. BlackBerry's actual financial results for the three months and year ended February 28, 2023 , have not yet been finalized and remain subject to the completion of management's final review and our other closing procedures, as well as the completion of the audit of our annual financial statements. These preliminary estimated results do not represent a comprehensive statement of all financial results for the three months and year ended February 28 , 2023.  Readers are cautioned that Cybersecurity billings does not have any standardized meaning and is unlikely to be comparable to similarly titled measures reported by other companies.

Outlook:

BlackBerry will provide fiscal year 2024 outlook on its upcoming earnings conference call.

Earnings Conference Call and Webcast:

A conference call and live webcast will be held on Thursday, March 30, 2023 beginning at 5:30 p.m. ET , which can be accessed using the following link ( here ) or through the Company's investor webpage ( BlackBerry.com/Investors ) or by dialing toll free +1 (844) 512-2926 and entering Elite Entry Number 6312676.

A replay of the conference call will be available at approximately 8:30 p.m. ET on Thursday, March 30, 2023 , using the same webcast link ( here ) or by dialing Canada toll free +1 (855) 669-9658 or US toll free +1 (877) 344-7529 and entering Replay Access Code 2114563.

About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including more than 215M vehicles.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems.  BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Investor Contact:
BlackBerry Investor Relations
+1 (519) 888-7465
investorrelations@blackberry.com

Media Contact:
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@blackberry.com

This news release contains forward-looking statements within the meaning of certain securities laws, including under the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws, including statements regarding BlackBerry's plans, strategies and objectives including its expectations with respect to its fourth quarter and full fiscal year 2023 financial results, and the timing, structure and financial impacts of certain contracts under negotiation.

The words "expect", "anticipate", "estimate", "may", "will", "should", "could", "intend", "believe", "target", "plan" and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances, including but not limited to, the matters noted above under "preliminary financial results", BlackBerry's expectations regarding its business, strategy, opportunities and prospects, the launch of new products and services, general economic conditions, competition, and BlackBerry's expectations regarding its financial performance.  Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation, risks related to the following factors: BlackBerry's ability to enhance, develop, introduce or monetize products and services for the enterprise market in a timely manner with competitive pricing, features and performance; BlackBerry's ability to maintain or expand its customer base for its software and services offerings to grow revenue or achieve sustained profitability; the intense competition faced by BlackBerry; the occurrence or perception of a breach of BlackBerry's network cybersecurity measures, or an inappropriate disclosure of confidential or personal information; the failure or perceived failure of BlackBerry's solutions to detect or prevent security vulnerabilities; BlackBerry's continuing ability to attract new personnel, retain existing key personnel and manage its staffing effectively; litigation against BlackBerry; BlackBerry's dependence on its relationships with resellers and channel partners; acquisitions, divestitures and other business initiatives; the impact of the COVID-19 pandemic; network disruptions or other business interruptions; BlackBerry's ability to foster an ecosystem of third-party application developers; BlackBerry's products and services being dependent upon interoperability with rapidly changing systems provided by third parties; BlackBerry's ability to obtain rights to use third-party software and its use of open source software; failure to protect BlackBerry's intellectual property and to earn expected revenues from intellectual property rights; BlackBerry being found to have infringed on the intellectual property rights of others;  the substantial asset risk faced by BlackBerry, including the potential for charges related to its long-lived assets and goodwill; BlackBerry's indebtedness; tax provision changes, the adoption of new tax legislation or exposure to additional tax liabilities; the use and management of user data and personal information; government regulations applicable to BlackBerry's products and services, including products containing encryption capabilities; environmental, social and governance expectations and standards; the failure of BlackBerry's suppliers, subcontractors, channel partners and representatives to use acceptable ethical business practices or comply with applicable laws; regulations regarding health and safety, hazardous materials usage and conflict minerals; foreign operations, including fluctuations in foreign currencies; adverse economic, geopolitical and environmental conditions; the fluctuation of BlackBerry's quarterly revenue and operating results; the volatility of the market price of BlackBerry's common shares; and rising inflation.

These risk factors and others relating to BlackBerry are discussed in greater detail in BlackBerry's Annual Report on Form    10-K and the "Cautionary Note Regarding Forward-Looking Statements" section of BlackBerry's MD&A (copies of which filings may be obtained at www.sedar.com or www.sec.gov ). All of these factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. Any statements that are forward-looking statements are intended to enable BlackBerry's shareholders to view the anticipated performance and prospects of BlackBerry from management's perspective at the time such statements are made, and they are subject to the risks that are inherent in all forward-looking statements, as described above, as well as difficulties in forecasting BlackBerry's financial results and performance for future periods, particularly over longer periods, given changes in technology and BlackBerry's business strategy, evolving industry standards, intense competition and short product life cycles that characterize the industries in which BlackBerry operates. Any forward-looking statements are made only as of today and the company has no intention and undertakes no obligation to update or revise any of them, except as required by law.

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SOURCE BlackBerry Limited

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