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Apple expands the Find My ecosystem with AirTag, an iPhone accessory that provides a private and secure way to easily locate the items that matter most, available beginning Friday, April 30

Apple® today introduced AirTag™, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple's Find My™ app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network 1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210420006014/en/

AirTag is a small and elegantly designed accessory that can be personalized with free engraving, and enables iPhone users to securely locate and keep track of their valuables using the Find My app. (Photo: Business Wire)

AirTag is a small and elegantly designed accessory that can be personalized with free engraving, and enables iPhone users to securely locate and keep track of their valuables using the Find My app. (Photo: Business Wire)

"We're excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives," said Kaiann Drance, Apple's vice president of Worldwide iPhone Product Marketing. "With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone."

Lightweight Design with Magical Setup
Each round AirTag is small and lightweight, features precision-etched polished stainless steel, and is IP67 water- and dust-resistant. 2 A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery. 3 AirTag features the same magical setup experience as AirPods® — just bring AirTag close to iPhone® and it will connect. Users can assign AirTag to an item and name it with a default like "Keys" or "Jacket," or provide a custom name of their choosing.

Customers can personalize AirTag with free engraving, including text and a selection of 31 emoji, when purchasing from apple.com or the Apple Store® app. Users can easily place AirTag into a bag or pocket on its own, or utilize a wide range of Apple-designed AirTag accessories, including the Polyurethane Loop, which is both lightweight and durable, and the Leather Loop and Leather Key Ring, 4 featuring specially tanned European leather. The enclosure of each accessory fits securely around AirTag, while conveniently attaching to a user's belongings, further personalizing AirTag while making sure it is always with their important items.

A Comprehensive Finding Experience
Once AirTag is set up, it will appear in the new Items tab in the Find My app, where users can view the item's current or last known location on a map. If a user misplaces their item and it is within Bluetooth range, they can use the Find My app to play a sound from the AirTag to help locate it. Users can also ask Siri® to find their item, and AirTag will play a sound if it is nearby.

Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding 5 for iPhone 11 and iPhone 12 users. This advanced technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As a user moves, Precision Finding fuses input from the camera, ARKit®, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.

If AirTag is separated from its owner and out of Bluetooth range, the Find My network can help track it down. The Find My network is approaching a billion Apple devices and can detect Bluetooth signals from a lost AirTag and relay the location back to its owner, all in the background, anonymously and privately.

Users can also place AirTag into Lost Mode and be notified when it is in range or has been located by the vast Find My network. If a lost AirTag is found by someone, they can tap it using their iPhone or any NFC-capable device and be taken to a website that will display a contact phone number for the owner, if they have provided one.

AirTag includes support for the accessibility features built into iOS. Precision Finding using VoiceOver, for example, can direct users who are blind or low-vision to AirTag with directions like "AirTag is 9 feet away on your left."

Privacy and Security Built In
AirTag is designed from the ground up to keep location data private and secure. No location data or location history is physically stored inside AirTag. Communication with the Find My network is end-to-end encrypted so that only the owner of a device has access to its location data, and no one, including Apple, knows the identity or location of any device that helped find it.

AirTag is also designed with a set of proactive features that discourage unwanted tracking, an industry first. Bluetooth signal identifiers transmitted by AirTag rotate frequently to prevent unwanted location tracking. iOS devices can also detect an AirTag that isn't with its owner, and notify the user if an unknown AirTag is seen to be traveling with them from place to place over time. And even if users don't have an iOS device, an AirTag separated from its owner for an extended period of time will play a sound when moved to draw attention to it. If a user detects an unknown AirTag, they can tap it with their iPhone or NFC-capable device and instructions will guide them to disable the unknown AirTag.

AirTag and Hermès
Apple and Hermès are introducing AirTag Hermès, featuring an elegant assortment of handcrafted leather accessories including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag. Hermès accessories will be sold with a custom-engraved AirTag based on the brand's iconic Clou de Selle signature.

The Find My Network Accessory Program
Third-party products and accessories can also add support for finding with the new Find My network accessory program. Through the program, device and product manufacturers can now build finding capabilities directly into their products using the advanced Find My network with uncompromising privacy built in, allowing customers to use the Find My app to locate other important items in their lives. Details about the program can be found at mfi.apple.com .

Committed to the Environment
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. AirTag will utilize 100 percent recycled tin in the solder of the main logic board, is free of harmful substances and highly energy efficient, and uses wood fiber in the packaging that is recycled or comes from responsibly managed forests.

Pricing and Availability

  • Customers can order AirTag beginning at 5 a.m. PDT on Friday, April 23.
  • AirTag will be available in one and four packs for $29 (US) and $99 (US), respectively, from apple.com , in the Apple Store app, at Apple Store locations, and through Apple Authorized Resellers and select carriers (prices may vary) beginning Friday, April 30.
  • Apple-designed AirTag accessories include the Leather Key Ring in Saddle Brown, (PRODUCT)RED, and Baltic Blue for $35 (US); the Leather Loop in Saddle Brown and (PRODUCT)RED for $39 (US); and the Polyurethane Loop in White, Deep Navy, Sunflower, and Electric Orange for $29 (US).
  • AirTag Hermès includes the premium Bag Charm and Key Ring in Fauve Barénia, Bleu Indigo, and Orange leather, as well as the Luggage Tag and Travel Tag 6 in Fauve Barénia leather, all of which will be available beginning Friday, April 30.
  • Purchase from apple.com or the Apple Store app and add personalized engraving for free.
  • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
  • Customers can see AirTag at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for more information on opening hours, services available, and the health and safety measures in place.
  • AirTag requires iPhone or iPod touch® running iOS 14.5 or later, or iPad® running iPadOS® 14.5 or later. These software updates will be available starting next week. Customers must have an Apple ID and be signed into their iCloud® account. Certain features require Find My to be enabled in iCloud settings.

1 The Find My network is not available in all countries and regions. In countries and regions where the Find My network is not available, customers will still be able to use AirTag to locate a missing item when it is nearby.
2 AirTag is splash-, water-, and dust-resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Refer to the Safety and Handling documentation for cleaning and drying instructions.
3 AirTag is designed for over a year's worth of battery life with everyday use. The CR2032 battery is user-replaceable and widely available. Replacement batteries are sold separately.
4 AirTag accessories, including the Polyurethane Loop, Leather Loop, and Leather Key Ring, are sold separately.
5 Precision Finding is not available in countries and regions where Ultra Wideband technology is restricted. For more information, visit apple.com/uwb.
6 Apple AirTag Hermès Travel Tag will be distributed exclusively through Hermès channels.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.

© 2021 Apple Inc. All rights reserved. Apple, the Apple logo, AirTag, Find My, AirPods, iPhone, Apple Store, Siri, ARKit, iPod touch, iPad, iPadOS, and iCloud are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Press Contacts:
Alex Kirschner
Apple
alexkirschner@apple.com
408-974-2479

Lindsay Shanahan
Apple
lshanahan@apple.com
669-218-0492

Apple Media Helpline
media.help@apple.com
(408) 974-2042

News Provided by Business Wire via QuoteMedia

AppleAAPLMobile Investing

BlackBerry Provides Long-term Financial Targets

BlackBerry Limited (NYSE: BB; TSX: BB) today provided its long-term financial targets in connection with its annual analyst summit event.

BlackBerry Logo Black (PRNewsfoto/Blackberry Limited)

The company released the following guidance:

  • Revenue Targets:

FY22

Actual

FY25

Target

FY27

Target

5-year
CAGR


$M

$M

$M

%

IoT*

178

307

443

20%

Cybersecurity

477

579

770

10%






Total BlackBerry**

655

886

1,213

13%






* Excludes potential revenue from BlackBerry IVY™


** Excludes revenue from Licensing & Other for comparability









The Company is targeting:

  • An average 100+ basis points increase in non-GAAP gross margin per year to FY27.
  • Non-GAAP operating margin of approximately 20% by FY27.
  • Investing approximately 30% of revenue on Research & Development in FY23.
  • To be modestly non-GAAP EPS and cashflow negative in FY23 due to investment plans.
  • To be approaching breakeven non-GAAP EPS and cashflow in FY24.
  • To generate positive non-GAAP EPS and cashflow beginning in FY25.

IoT:

  • IoT Serviceable Addressable Market (SAM) is expected to grow at approximately 8-12% per year from FY23 to FY26.
  • Revenue growth for the IoT business unit is expected to exceed the market growth rate resulting in an increase in market share above the current level of 26% in core automotive domains.
  • Revenue from production-based royalties is expected to grow faster than revenue from the pre-production design phase, increasing the portion of total revenue from royalties.
  • The SAM for BlackBerry IVY is expected to be approximately $800 million in FY25.
  • BlackBerry is targeting its first IVY design wins in FY23.

Cybersecurity:

  • The SAMs for endpoint security and managed cybersecurity services are expected to grow at 15% and 14%, respectively, per year to FY27.
  • Revenue for the Cybersecurity business unit, excluding UEM, is expected to grow with a 5-year CAGR of approximately 16% to FY27.
  • Churn in the UEM customer base is expected to negatively impact revenue and Annual Recurring Revenue (ARR) in FY23, but the impact is expected to become less significant from FY24 onwards.
  • Approximately 20% of the UEM customer base is in non-core verticals, and those customers, representing annual revenue in the region of $40 million , are exhibiting higher than average churn.
  • Approximately 64% of the Cylance customer base currently buys 1 Cylance module, and approximately 27% buy 2 modules. Management is targeting selling additional modules to these customers.

The presentation used during the financial session of the analyst summit, held at 4pm ET today, can be found on the BlackBerry.com/Investors website here .

A replay of the financial session will also be available on the BlackBerry.com/Investors website at approximately 8pm ET today.

This press release refers to certain non-GAAP measures. The company believes that these non-GAAP measures, which may be defined differently by other companies, explain the company's results of operations in a manner that allows for a more complete understanding of the underlying trends in the company's business. However, these measures should not be viewed as a substitute for those determined in accordance with GAAP.  For a reconciliation between the non-GAAP measures used in this presentation and measures determined in accordance with GAAP, and an explanation of why the company uses them, please see the company's annual report on Form 10-K, which is available on the EDGAR, SEDAR and BlackBerry.com websites.

For more information, follow @BlackBerry on Twitter , Facebook or LinkedIn and view the company's corporate video which highlights how BlackBerry addresses today's enterprise security challenges.

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including over 195M vehicles.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Investor Contact:
BlackBerry Investor Relations
+1 (519) 888-7465
investorrelations@blackberry.com

Media Contact:
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@blackberry.com

This news release contains forward-looking statements within the meaning of certain securities laws, including under the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws, including statements regarding BlackBerry's plans, strategies and objectives including its expectations with respect to increasing and enhancing its product and service offerings.

The words "expect", "anticipate", "estimate", "may", "will", "should", "could", "intend", "believe", "target", "plan" and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances, including but not limited to, BlackBerry's expectations regarding its business, strategy, opportunities and prospects, the launch of new products and services, general economic conditions, the ongoing COVID-19 pandemic, the Russia Ukraine conflict, competition, and BlackBerry's expectations regarding its financial performance.  Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation, risks related to the following factors: BlackBerry's ability to enhance, develop, introduce or monetize products and services for the enterprise market in a timely manner with competitive pricing, features and performance; BlackBerry's ability to maintain or expand its customer base for its software and services offerings to grow revenue or achieve sustained profitability; the intense competition faced by BlackBerry; the occurrence or perception of a breach of BlackBerry's network cybersecurity measures, or an inappropriate disclosure of confidential or personal information; the failure or perceived failure of BlackBerry's solutions to detect or prevent security vulnerabilities; BlackBerry's continuing ability to attract new personnel, retain existing key personnel and manage its staffing effectively; litigation against BlackBerry; BlackBerry's dependence on its relationships with resellers and channel partners; acquisitions, divestitures and other business initiatives; the impact of the COVID-19 pandemic; network disruptions or other business interruptions; BlackBerry's ability to foster an ecosystem of third-party application developers; BlackBerry's products and services being dependent upon interoperability with rapidly changing systems provided by third parties; BlackBerry's ability to obtain rights to use third-party software and its use of open source software; failure to protect BlackBerry's intellectual property and to earn expected revenues from intellectual property rights; BlackBerry being found to have infringed on the intellectual property rights of others;  the substantial asset risk faced by BlackBerry, including the potential for charges related to its long-lived assets and goodwill; BlackBerry's indebtedness; tax provision changes, the adoption of new tax legislation or exposure to additional tax liabilities; the use and management of user data and personal information; government regulations applicable to BlackBerry's products and services, including products containing encryption capabilities; environmental, social and governance expectations and standards; the failure of BlackBerry's suppliers, subcontractors, channel partners and representatives to use acceptable ethical business practices or comply with applicable laws; regulations regarding health and safety, hazardous materials usage and conflict minerals; foreign operations, including fluctuations in foreign currencies; adverse economic, geopolitical and environmental conditions; the fluctuation of BlackBerry's quarterly revenue and operating results; the volatility of the market price of BlackBerry's common shares; and rising inflation.

These risk factors and others relating to BlackBerry are discussed in greater detail in BlackBerry's Annual Report on Form 10-K and the "Cautionary Note Regarding Forward-Looking Statements" section of BlackBerry's MD&A (copies of which filings may be obtained at www.sedar.com or www.sec.gov ). All of these factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. Any statements that are forward-looking statements are intended to enable BlackBerry's shareholders to view the anticipated performance and prospects of BlackBerry from management's perspective at the time such statements are made, and they are subject to the risks that are inherent in all forward-looking statements, as described above, as well as difficulties in forecasting BlackBerry's financial results and performance for future periods, particularly over longer periods, given changes in technology and BlackBerry's business strategy, evolving industry standards, intense competition and short product life cycles that characterize the industries in which BlackBerry operates. Any forward-looking statements are made only as of today and the company has no intention and undertakes no obligation to update or revise any of them, except as required by law.

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SOURCE BlackBerry Limited

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BlackBerry and Magna Collaborate on Next-Generation Advanced Driver Assistance System Solutions for Global Automakers

BlackBerry Limited (NYSE: BB; TSX: BB) and Magna International Inc. (TSX: MG; NYSE: MGA) have entered into a multi-year agreement to collaborate on various integrated Advanced Driver Assistance Systems (ADAS) solutions.

BlackBerry Logo Black (PRNewsfoto/Blackberry Limited)

With OEMs launching vehicles with ever expanded feature sets, the global ADAS market is set for significant growth over the next decade.

As part of the agreement, BlackBerry will provide Magna with QNX software including the QNX Software Development Platform , QNX OS for Safety , QNX Platform for ADAS , as well as professional engineering services for system-level integration, performance optimization, and solution validation.

"Magna's ADAS expertise and unique ability to integrate system solutions into various vehicle applications gives us a competitive advantage," said Sharath Reddy , Senior Vice President Magna Electronics.  "Additionally, collaborating with companies like with BlackBerry helps us with speed to market."

"It's a great pleasure to work with another Canadian company – and global market leader in the automotive market. Our collaboration brings together both company's software and functional safety strengths as part of a platform that is already being delivered to multiple global OEMs," said John Wall , SVP and Co-Head, BlackBerry Technology Solutions. "With software now being a driving force in the automotive industry, delivering compelling solutions that are seamlessly integrated into a vehicle allows OEMs to differentiate themselves.  We are excited to be working with Magna, a fast-moving company on the cutting edge of ADAS, as the technologies undergo rapid adoption and expansion driven by a number of regulatory mandates that are on the horizon."

For more information on how BlackBerry QNX can help with building the safe and secure vehicles of tomorrow, please visit: BlackBerry.QNX.com .

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 195M vehicles.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems.  BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY, EMBLEM Design and QNX are the trademarks or registered trademarks of BlackBerry Limited, its subsidiaries and/or affiliates, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

ABOUT MAGNA

Magna is more than one of the world's largest suppliers in the automotive space. We are a mobility technology company with a global, entrepreneurial-minded team of 158,000 employees and an organizational structure designed to innovate like a startup. With 60+ years of expertise, and a systems approach to design, engineering and manufacturing that touches nearly every aspect of the vehicle, we are positioned to support advancing mobility in a transforming industry. Our global network includes 343 manufacturing operations and 91 product development, engineering and sales centers spanning 28 countries.

For further information about Magna, please visit www.magna.com or follow us on Twitter @MagnaInt.

Media Contact:

BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com

Magna Media Relations
Tracy Fuerst , Vice President, Corporate Communications and PR
+1 (248) 761 7004
tracy.fuerst@magna.com

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SOURCE BlackBerry Limited

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AMD and Qualcomm Collaborate to Optimize FastConnect Connectivity Solutions for AMD Ryzen Processors

AMD (NASDAQ: AMD) and Qualcomm Technologies, Inc. a subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), today announced a collaboration to optimize the Qualcomm® FastConnect™ connectivity system for AMD Ryzen™ processor-based computing platforms, starting with AMD Ryzen™ PRO 6000 Series processors and the Qualcomm® FastConnect™ 6900. With the FastConnect 6900 system, the latest AMD Ryzen processor-powered business laptops feature Wi-Fi® 6 and 6E connectivity, including advanced wireless capabilities enabled with Windows 11.

In collaboration with Microsoft, next-generation Windows 11 PCs, such as the Lenovo ThinkPad Z Series and HP EliteBook 805 Series , can harness the full potential of Windows 11 Wi-Fi Dual Station through Qualcomm® 4-Stream Dual Band Simultaneous. Multiple Wi-Fi bands outperform traditional single band connections for improved video conferencing experiences, reduced latency, and enhanced connection robustness. Leveraging the 6 GHz band, next-gen laptop users can take full advantage of its bandwidth and speed improvements without competing with any non-6E devices.

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Apple Previews Innovative Accessibility Features Combining the Power of Hardware, Software, and Machine Learning

Software features coming later this year offer users with disabilities new tools for navigation, health, communication, and more

Apple® today previewed innovative software features that introduce new ways for users with disabilities to navigate, connect, and get the most out of Apple products. These powerful updates combine the company's latest technologies to deliver unique and customizable tools for users, and build on Apple's long-standing commitment to making products that work for everyone.

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BlackBerry Helps Drive Railway Improvements with Safety Certification

QNX OS for Safety 2.2 to be certified to industry's highest railway functional safety standard level

Today at the 61 st Annual RSSI C&S Exhibition BlackBerry Limited (NYSE: BB; TSX: BB) announced that its QNX® OS for Safety 2.2 will be certified to the highest Safety Integrity Level (SIL) 4, of the functional safety standard for the railway industry EN 50128 from the European Electrotechnical Committee for Standardization (CENELEC).

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IIROC Trade Resumption - SW

Trading resumes in:

Company: Sierra Wireless, Inc.

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