TransCanna Creates Vegetative Room to Increase Cultivation Yield and Efficiency

TransCanna (CSE: TCAN) (FSE: TH8) ("the Company") is pleased to announce that it is launching a vegetative room in its multipurpose Daly facility in Modesto, California today. The new room will increase cultivation yield, quality, and efficiency by a factor of up to 25%.

The new 2,500 square foot, nature-mimicking vegetative room is designed to be an integral part of the overall cultivation process that will drive efficiencies and enhance quality in a reliable, repeatable system. The new room mimics the springtime sunlight spectrum to gently raise clones into flowering-ready plants. It was sized to support all cultivation rooms within the facility, leveraging an "assembly line" production model wherein all plants move through a nursery, the vegetative room, and then ultimately their own cultivation flowering rooms.

"The expected 25% improvement in total cultivation capacity, along with the higher quality results in bud structure and flavor profile, are critical in driving the consumer experience forward," notes TransCanna CEO Bob Blink. "Our customers seek out our brand because they know we will always put the finest genetics into the best processes. Fire in equals fire out."

The ability to "veg" or prepare clones to meet their flowering phase outside of the normal flowering rooms reduces the total cycle time required within the flowering rooms by up to 21 days. The reduction in cycle times of the flowering rooms increases productivity via harvest timing, allowing 5 harvests per cultivation room per year instead of 4.

The new room was completed last week, with 1,200 plants going in today.

About TransCanna

TransCanna Holdings Inc. is a California-based, Canadian-listed company building cannabis-focused brands for the California lifestyle, through its wholly-owned California subsidiaries.

TransCanna's wholly owned subsidiary Lyfted Farms is California's authentic cannabis brand whose pioneering spirit has been continuously providing the finest cannabis flower genetics and cultivation methods since 1984. The Lyfted Farms brand of exclusive cannabis flower is sold at premium retailers throughout the state. With its new cultivation facility in Daly, California, the company is now poised to become one of the largest and most efficient vertically integrated cannabis companies in the California market.

For updated information with respect to our company, please see our filings on SEDAR at www.sedar.com and on the CSE at www.thecse.com, or visit the Company's website at www.transcanna.com. To contact the Company, please email info@transcanna.com.

On behalf of the Board of Directors
Bob Blink, CEO

Corporate Communications:
info@transcanna.com
604-200-8853

FORWARD-LOOKING INFORMATION:

Certain information in this release may contain forward-looking statements, such as statements regarding future expansions and cost savings and plans regarding production increases and financings. This information is based on current expectations and assumptions, including assumptions concerning the completion of the expansion of the Daly Facility, government approval of pro-cannabis policies, greater access to financial services and increased cultivation capacity, that are subject to significant risks and uncertainties that are difficult to predict. Actual results might differ materially from results suggested in any forward-looking statements. Risks that could cause results to differ from those stated in the forward-looking statements in this release include unexpected increases in operating costs, a continued strain on farmers due to fires and the Coronavirus pandemic and competition from other retailers. All forward-looking statements, including any financial outlook or future-oriented financial information, contained in this release are made as of the date of this release and are included for the purpose of providing information about management's current expectations and plans relating to the future. The Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements unless and until required by securities laws applicable to the Company. Additional information identifying risks and uncertainties is contained in the Company's filings with the Canadian securities regulators, which filings are available at www.sedar.com.

Neither the Canadian Securities Exchange ("CSE") nor its Regulation Services Provider (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO U.S. NEWSWIRE SERVICES AND DOES NOT CONSTITUTE AN OFFER OF THE SECURITIES DESCRIBED HEREIN

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