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The placement of CWENCH Hydrationâ„¢ at United Supermarkets, a well-known chain of supermarkets in central and northern Texas, is part of Cizzle Brands' plan to strategically add to its U.S. presence in 2025.
Cizzle Brands (CBOE:CZZL) is a sports nutrition company driving transformative change within the health and wellness industry. The company commenced trading on CBOE Canada on December 30, 2024, marking a significant milestone in its growth trajectory.
Cizzle Brands leverages deep-rooted connections in the professional sports sector by collaborating with elite athletes to trial and refine health and wellness products to ensure optimal performance, while still being appropriate for athletes of all ages. The CWENCH Hydration products underscore its commitment to premium-quality offerings.
Through Cizzle's broad-based grassroots programs, more than 12,000 youth athletes across North America are sponsored by Cizzle, featuring CWENCH logos on their helmets, jerseys and water bottles.
Company Highlights
- Cizzle is dedicated to driving transformative change in the health and wellness industry by offering premium, clean-label sports nutrition products.
- The companycollaborates with elite athletes and professional sports teams to trial and refine its product offerings, ensuring optimal performance.
- Its flagship brand - CWENCH Hydration - is one of the fastest-growing hydration products in the world, with endorsements from top athletes like Nathan MacKinnon and Andrew Wiggins, as well as up-and-coming superstars Gavin McKenna and Chloe Primerano. Wiggins is also a significant investor in the business.
- The company generated $5 million dollars in net sales in its first 6 months of operations with a gross margin of 60% and is projected to generate net sales of $13 to $15 million in its first fiscal year.
- Driven by a well-defined growth strategy, the company is expanding distribution through major retailers, international market entry, and potential strategic acquisitions to drive revenue growth and market penetration.
- Cizzle’s executive team has extensive experience in CPG, brand building and public markets, including former executives of BioSteel and DreamWater.
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Cizzle Brands Corporation
Investor Insight
Through its innovative line of diversified products, Cizzle Brands Corporation is well-positioned to capitalize on the global MAHA (Make America Healthy Again) movement sweeping the nation. This includes increased consumer demand for low-sugar, high-quality functional foods and beverages, nutritional supplements and sustainable packaging.
Overview
Cizzle Brands Corporation (CBOE:CZZL) is a dynamic sports nutrition company dedicated to driving transformative change within the health and wellness industry. Cizzle commenced trading on CBOE Canada on December 30, 2024, marking a significant milestone in its growth trajectory.
Leveraging deep-rooted connections in the professional sports sector, the company collaborates with elite athletes to trial and refine its health and wellness products to ensure optimal performance, while still being appropriate for athletes of all ages. Its CWENCH Hydration line of products underscores its commitment to premium-quality offerings.
Cizzle maintains a global R&D innovation team involving top nutritionists, dieticians and strength coaches to develop cutting-edge products and bring them to market. This approach ensures that each product is designed to meet the highest standards of performance and wellness.
As consumers become increasingly health-conscious, there is a significant shift toward products that offer clean ingredients and functional benefits, such as hydration, recovery and natural energy. The functional beverage market size is estimated to reach US$229.75 billion in 2025, and is expected to climb to US$329.68 billion by 2030, at a CAGR of 7.49 percent. This growth is driven by rising disposable incomes, heightened awareness of physical well-being, and the growing popularity of fitness lifestyles.
CWENCH Hydration is already recognized as one of the fastest-growing hydration products in the world. In its first 6 months of operation, it generated net sales of $5 million with gross margins of 60 percent and is on track to achieve $13 to $15 million in sales in its first fiscal year. Since its launch, CWENCH has been endorsed by elite athletes and adopted by professional sports teams across North America.
Cizzle is led by a seasoned executive team with extensive experience in consumer-packaged goods, brand building and public markets.
Market Differentiator
Cizzle differentiates itself by developing aspirational products consumed by aspirational people that drive awareness in key markets. Through its broad-based grassroots programs, over 12,000 youth athletes across North America are sponsored by Cizzle, featuring CWENCH logos on their helmets, jerseys and water bottles.
As Cizzle's products develop loyal followings in key markets, other consumer groups are pulled into engagement with its brands. With so many youth athletes making CWENCH Hydration their preferred sports drinks, pantry-loading parents who support sugar-free, all-natural alternatives for their kids become advocates - and ultimately consumers of CWENCH.
Cizzle's commitment to sustainability is another key differentiator. By adopting eco-friendly packaging solutions such as Tetra Pak, the company significantly reduces its environmental impact compared to traditional materials. It also limits the amount of plastics that touch Cizzle's products, minimizing the risk of exposure to microplastics. This move not only addresses growing consumer demand for healthy and sustainable products but also reinforces Cizzle's brand values.
Well-defined Growth Strategy
Too often emerging CPG companies grow faster than their capitalization and infrastructure can support, leading many to flame out or incur dilutive financings. Cizzle is focused on maximizing shareholder value through sustainable revenue growth, strong gross margins, profitability and strategic acquisitions.
As brand awareness grows, and velocity through current retailers accelerates, the company plans to increase sales by expanding distribution channels through major Canadian retailers to boost market penetration and drive product visibility in high-traffic retail locations.
At the same time, Cizzle is building brand awareness and driving sales in select US and European markets where it can drive velocity while maintaining gross margins.
Product innovation is a key pillar of Cizzle’s growth strategy. The company has or is preparing to launch multiple new products across various consumer channels in 2025, including CWENCH Protein and Spoken Nutrition, among others. Each product launch will be supported by targeted marketing campaigns, in-store activations, and influencer partnerships to create brand awareness and drive consumer demand. Furthermore, Cizzle is actively pursuing opportunities to acquire young, innovative companies in the health and wellness sector that align with its mission, thus accelerating portfolio expansion.
Company Highlights
- Cizzle is dedicated to driving transformative change in the health and wellness industry by offering premium, clean-label sports nutrition products.
- The companycollaborates with elite athletes and professional sports teams to trial and refine its product offerings, ensuring optimal performance.
- Its flagship brand - CWENCH Hydration - is one of the fastest-growing hydration products in the world, with endorsements from top athletes like Nathan MacKinnon and Andrew Wiggins, as well as up-and-coming superstars Gavin McKenna and Chloe Primerano. Wiggins is also a significant investor in the business.
- The company generated $5 million dollars in net sales in its first 6 months of operations with a gross margin of 60 percent and is projected to generate net sales of $13 to $15 million in its first fiscal year.
- Driven by a well-defined growth strategy, the company is expanding distribution through major retailers, international market entry, and potential strategic acquisitions to drive revenue growth and market penetration.
- Cizzle’s executive team has extensive experience in CPG, brand building and public markets, including former executives of BioSteel and DreamWater.
Key Products & Brands
CWENCH Hydration
Cizzle’s flagship product, CWENCH Hydration, is a sugar-free, all-natural sports drink formulated with 6+ essential electrolytes and only 10 calories per serving. It stands out with eco-friendly Tetra Pak packaging and no preservatives. Endorsed by high-profile athletes like Nathan MacKinnon, Andrew Wiggins, Gavin McKenna and Chloe Primerano, CWENCH has gained traction in major retail outlets across Canada and select US markets. Its rapid market adoption has solidified it as one of the fastest-growing products in its category.
CWENCH Protein
CWENCH Protein, a post-workout recovery solution, comes in both whey and vegan options. Available in chocolate and vanilla flavors, it leverages the existing CWENCH distribution network to ensure broad reach.
Spoken Nutrition
Spoken Nutrition is a premium supplement line designed to enhance athletic performance and overall wellness by unlocking the expertise behind the world's best athletes. Developed in collaboration with elite trainers and scientists to make products that work, the range includes 14 SKUs targeting various health benefits. A standout product, Sleep Builder, has received significant acclaim for its positive impact on recovery and sleep quality. Spoken Nutrition primarily targets direct-to-consumer channels, elite training facilities and partnerships with celebrity trainers.
Management Team
John Celenza – Chairman & Chief Executive Officer
John Celenza co-founded BioSteel Sports, where he played a pivotal role in scaling the business within the consumer goods sector. His expertise in brand development and market expansion is instrumental in guiding Cizzle's strategic direction.
Tucker Wright – President & Chief Revenue Officer
Tucker Wright brings a wealth of experience from leadership roles at DreamWater and BioSteel. His proficiency in revenue generation and market strategy supports Cizzle's growth initiatives and market penetration efforts.
Anthony Mila – Chief Marketing Officer
Anthony Mila, formerly CEO of HighRise Marketing and CMO of BioSteel, has a strong background in marketing within the health and wellness industry. His strategic vision drives Cizzle's brand positioning and consumer engagement.
Blane Kaufman – Chief Operating Officer
Blane Kaufman previously led operations at BioSteel, bringing extensive operational expertise to Cizzle. His focus on operational efficiency ensures the seamless execution of the company's strategic plans.
Steven Tschirhart – Chief Financial Officer
Steven Tschirhart, who spent over a decade at Kraft Heinz ultimately as Head of Coffee Canada, oversees the financial operations of Cizzle, ensuring fiscal responsibility and strategic financial planning to support the company's growth objectives.
Andy O'Brien – Chief Performance Officer & Director
Andy O’Brien is a legendary sports performance coach who has collaborated with world-class athletes and elite trainers. His expertise contributes to the development of Cizzle's performance-oriented products.
A Sports Nutrition Company Leading the Next Wave in Health and Wellness
Cizzle Brands Strengthens U.S. Footprint of CWENCH Hydration With Availability at United Supermarkets in Texas
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , is pleased to announce that the hydration mix format of its flagship product CWENCH Hydrationâ„¢ is being carried by United Supermarkets , a grocery chain with a substantial presence in central and northern Texas, which includes urban areas such as Lubbock, Amarillo, Odessa, and Abilene.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250410440469/en/
The 10-count hydration mix format of CWENCH Hydrationâ„¢ is sold by United Supermarkets in Texas.
As of April 2025, the original four flavours of CWENCH Hydrationâ„¢ (Blue Raspberry, Cherry Lime, Rainbow Swirl, and Berry Crush) are being sold in the 10-count hydration mix packet format in-store at United Supermarkets. All four SKUs are also available through United Supermarkets' online ordering portal.
United Supermarkets is part of The United Family , which is a wholly-owned subsidiary of S&P MidCap 400 ® component Albertsons Companies, Inc. , one of the largest supermarket chains in the United States. The United Family operates 99 stores under five different banners, serving 1.5 million guests per week in 54 Texas and New Mexico communities.
So far in its Fiscal 2025 year, 20% of the Company's $5.64 million in net sales took place in the United States. As Cizzle Brands seeks to further scale the market share of CWENCH Hydrationâ„¢ across North America, the Company has undertaken initiatives (such as becoming the Official Hydration Partner of USA Hockey) to fortify its U.S. footprint, alongside the strategic selection of retail partners such as United Supermarkets in key geographic areas.
CWENCH Hydrationâ„¢ is already carried across the Life Time chain of athletic country clubs in the United States, including at over 30 locations across the state of Texas. This placement with United Supermarkets is therefore expected to complement the brand's existing presence in several Texas regions.
Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "Each market is different in terms of the optimal tactics for launching a sports nutrition brand. This is why we're taking a patient, strategic, and selective approach to establishing CWENCH Hydrationâ„¢ in specific U.S. markets, partnering with established and well-known local chains who have the reach and the capabilities to introduce the product to our target audience. We are proud to have CWENCH Hydrationâ„¢ carried by United Supermarkets in Texas, and we look forward to building out our distribution pipeline in this dynamic and high-growth region of the United States."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport ® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydrationâ„¢, please visit: https://www.cwenchhydration.com
On behalf of the Board of Directors of the Company,
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250410440469/en/
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
News Provided by Business Wire via QuoteMedia
Cizzle Brands Announces that All 134 Metro Locations in Ontario Will be Offering CWENCH Hydration Ready-to-Drink Beverages
The availability of CWENCH Hydrationâ„¢ in its ready-to-drink format at all 134 Metro locations in Ontario follows only three months after the initial launch of CWENCH's Hydration Mix with Metro in its Ontario stores.
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , is pleased to announce that the ready-to-drink ("RTD") version of the four original flavours of CWENCH Hydrationâ„¢ (Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush) are now being carried in all 134 Metro supermarket locations in Ontario. This placement fortifies the presence of CWENCH Hydrationâ„¢ in key Southern Ontario markets including the Greater Toronto Area, Ottawa, and London, as well as throughout Northern Ontario markets including Sudbury, North Bay, Sault Ste. Marie, and Thunder Bay.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250408602047/en/
The ready-to-drink format of CWENCH Hydrationâ„¢ is now offered for sale in all 134 Metro locations in Ontario
CWENCH Hydrationâ„¢ is the flagship offering of Cizzle Brands and was first launched in the North American market in late May of 2024. It has since been picked up by over 1,800 points of distribution around the world with double-digit growth across its top North American accounts as of March 2025, and was the primary driving force behind Cizzle Brands' $5.64 million in net sales achieved during the first half of its 2025 fiscal year (as announced in the Company's March 17, 2025 earnings press release).
METRO Inc. is a food and pharmacy leader in Quebec and Ontario, operating a network of 995 food stores (as of December 21, 2024) under several banners including Metro , Metro Plus , Super C , Food Basics , Adonis , and Première Moisson , and 640 pharmacies primarily under the Jean Coutu , Brunet , Metro Pharmacy , and Food Basics Pharmacy banners.
The launch of CWENCH Hydrationâ„¢ in its RTD format in all Metro Ontario stores follows on from the launch of its Hydration Mix in 47 Metro Ontario stores in January as well as its launch of both RTD and Hydration Mix formats at over 100 stores in Quebec in March.
More information about METRO Inc. and its retail banners can be found on the METRO corporate website: https://corpo.metro.ca/en/home.html
Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "Our business relationship with METRO Inc. is continuing to grow and drive value, and we are happy to share that the success of CWENCH Hydrationâ„¢ in Ontario and Quebec has led to broader distribution across Metro banners in both provinces. More and more Canadians of all ages are seeking and asking for CWENCH by name, which means that having the product available across chains such as Metro is an important aspect of gaining market share in the sports drink category. Cizzle Brands is proud to be a supplier to METRO Inc., and we look forward to continuing to work together as part of the growth journey for CWENCH Hydrationâ„¢."
Charles Buhagiar, Sr. Category Manager of OTC, Health and Wellness for METRO Inc. commented, "The Hydration Mix SKUs of CWENCH Hydration are now available in Metro Ontario grocery and pharmacy stores since being added to planograms at the beginning of this year. We are therefore pleased to continue stocking CWENCH Hydration Mix in addition to the brand's ready-to-drink offerings in our Ontario stores, just in time for the spring and summer seasons when it is all the more important to have a healthy hydration option as well as supporting Canadian brands."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydrationâ„¢, please visit: https://www.cwenchhydration.com
On behalf of the Board of Directors of the Company,
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250408602047/en/
For further information, please contact:
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
News Provided by Business Wire via QuoteMedia
Cizzle Brands' CWENCH Hydration Becomes USA Hockey's Official Hydration Partner
As a proud supporter of grassroots hockey across North America, Cizzle Brands is embracing this opportunity to further enhance its U.S. presence with brand visibility throughout the entire USA Hockey network by virtue of this multi-year sponsorship.
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , is pleased to announce that CWENCH Hydrationâ„¢ is now the official hydration partner of USA Hockey , which is the national governing body for the sport of ice hockey in the United States and includes more than one million players, coaches, officials and volunteers across the country.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250403845444/en/
CWENCH Hydrationâ„¢ has become the official hydration partner of USA Hockey.
CWENCH Hydrationâ„¢ will be featured prominently at USA Hockey player development camps , the Chipotle All-American Game (featuring the top American-born NHL Draft eligible prospects), and the Rivalry Series (between USA Hockey and Hockey Canada, televised on the NHL Network). Additionally, CWENCH Hydrationâ„¢ will have a significant presence at all youth and girls' national championships, as well as a significant presence at the USA Hockey National Team Development Program and at various National Team camps. Furthermore, CWENCH Hydrationâ„¢ will benefit from visibility across USA Hockey's range of digital and online properties, including USA Hockey Magazine , its lineup of newsletters, the USAHockey.com website, and USA Hockey social media channels.
This partnership is part of a multi-year sponsorship agreement between the Company and USA Hockey, adding to Cizzle Brands' portfolio of sponsorships in support of grassroots athletics across North America. This includes its arena sponsorship with Canlan Sports (anchored by the CWENCH Centre in Toronto), CWENCH's endorsement deal with Canadian youth hockey influencer Coach Chippy , and the title sponsorship of the CWENCH All Canadian Basketball Games (which will be televised on TSN this weekend).
Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "We are thrilled about CWENCH Hydrationâ„¢ becoming the official hydration partner of USA Hockey, which has been a household name in the North American hockey community for generations. We are strategically building up CWENCH's presence in the United States as we commercialize the product line across key North American markets. As we approach the one-year anniversary of the launch of CWENCH, we continue to form partnerships that massively increase visibility and awareness for the brand. This agreement with USA Hockey is one of those partnerships."
"It's exciting to welcome CWENCH to our USA Hockey family," said Pat Kelleher , Executive Director of USA Hockey. "It's no secret the importance of hydration in our sport and it's great to have the partnership and expertise of CWENCH to help our athletes be at their best."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydrationâ„¢, please visit: https://www.cwenchhydration.com
About USA Hockey
USA Hockey, established on October 29, 1937, and headquartered in Colorado Springs, Colorado, provides the foundation for the sport of ice hockey in America; helps young people become leaders, sometimes Olympic or Paralympic heroes; and connects the game at every level while promoting a lifelong love of the sport. USA Hockey is more than a million strong, including players, coaches, officials and volunteers that span all 50 states. The National Governing Body for the sport in the United States, USA Hockey has important partnerships with the NHL, United States Olympic and Paralympic Committee and International Ice Hockey Federation. For more information, visit usahockey.com .
Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.
On behalf of the Board of Directors of the Company,
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250403845444/en/
For further information, please contact:
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
News Provided by Business Wire via QuoteMedia
Cizzle Brands Adds to its Presence in Ontario with Placements of CWENCH Hydration in Healthy Planet and Farm Boy
The availability of CWENCH Hydrationâ„¢ in Healthy Planet and Farm Boy, both of which are leading retailers in Ontario, will further enhance visibility and availability of the product as its market share continues to increase.
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , is pleased to announce that each of Healthy Planet and Farm Boy are now carrying CWENCH Hydrationâ„¢ in their stores across Ontario. CWENCH Hydrationâ„¢ is Cizzle Brands' flagship product, which is currently available in over 1,800 points of distribution across North America.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250327421058/en/
CWENCH Hydrationâ„¢, seen on shelves at Healthy Planet above, is now available at Healthy Planet and Farm Boy. Both retailers have a large presence in Ontario.
Healthy Planet is a 38-store chain operating across the province of Ontario. It carries a wide range of vitamins, herbs, supplements, grocery, and hygiene products, and offers its customers access to holistic nutritionists and naturopathic doctors to assist with purchasing decisions. Healthy Planet is carrying all five CWENCH Hydrationâ„¢ Ready-to-Drink ("RTD") beverage flavours, as well as the 10-count and 315-gram formats of the Hydration Mix powder, and all four varieties of CWENCH protein blend. In addition to availability in all 38 of Healthy Planet's stores, the full lineup of CWENCH products is also sold through Healthy Planet's online store . CWENCH Hydrationâ„¢'s RTD, which is made in Canada, is also being featured in Healthy Planet's main flyer (for March 6 through April 2) under its Proudly Canadian Sale , with an additional front-page feature on Healthy Planet's Sports Nutrition flyer (for March 13 through April 2).
Part of the Empire Company family of grocery stores, which includes Sobey's and FreshCo, Farm Boy is a "Fresh Market" chain of 51 stores across the province of Ontario. To start, 21 Farm Boy stores are carrying CWENCH Hydrationâ„¢ RTD in the Blue Raspberry , Cherry Lime , and Rainbow Swirl varieties.
Both the Healthy Planet and Farm Boy chains have a significant presence in key Ontario markets that include the Greater Toronto Area, London, Kitchener/Waterloo/Cambridge, and Ottawa. These store locations are expected to help CWENCH Hydrationâ„¢ gain further market penetration in leading Canadian population centres.
Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "We hand-picked both Healthy Planet and Farm Boy as some of the newest retailers to be carrying CWENCH Hydrationâ„¢ in Ontario, as they have a proven reputation throughout the province as leaders in their respective categories, particularly with respect to health-focused hydration products such as CWENCH. We are grateful for the enthusiasm towards CWENCH Hydrationâ„¢ that both chains have displayed, as this support is key for sustaining momentum and driving sales growth. Our team looks forward to continuing to work with Healthy Planet and Farm Boy, as we continue commercializing CWENCH Hydrationâ„¢ as a leading sports hydration brand that is only continuing to grow."
Healthy Planet Director of Purchasing Imran Shaikh commented, "We are excited to be adding CWENCH Hydrationâ„¢ to our product selection, as with a solid range of electrolytes, no sugar, and all-natural ingredients, we believe that it aligns well with what health-oriented consumers are looking for when it comes to hydration options. The Cizzle Brands team has proven to be helpful and engaging every step of the way, and we look forward to working together in bringing CWENCH Hydrationâ„¢ to our customer base."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydrationâ„¢, please visit: https://www.cwenchhydration.com
Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.
On behalf of the Board of Directors of the Company,
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250327421058/en/
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
News Provided by Business Wire via QuoteMedia
Cizzle Brands Begins Distributing CWENCH Hydration to Metro Grocery Stores in Quebec
In January 2025, Cizzle Brands announced its initial placement in select Metro locations in Ontario. An expanded product range has now been added to more than half of all Metro stores in Quebec.
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , is pleased to announce that METRO Inc., food and pharmacy leader in Québec and Ontario, has started carrying CWENCH Hydration™ in Metro stores in the province of Quebec, alongside Metro stores in Ontario that are already carrying CWENCH Hydration™ products.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250325984171/en/
Following the success in Metro Inc. stores in Ontario, CWENCH Hydrationâ„¢ is now available at Metro Inc. stores across the Province of Quebec.
Cizzle Brands continues to strategically scale the brand footprint of CWENCH Hydrationâ„¢ across Canada, and this placement fortifies the Company's growth in the Quebec market. Recent developments in Quebec include commercial site distribution of CWENCH Hydrationâ„¢ through Montreal-based Van Houtte Coffee Services (who services over 3,000 locations in the Montreal area alone) and full distribution across MacEwen-owned gas stations in both Ontario and Quebec.
In a press release dated January 9, 2025 , Cizzle Brands announced that 47 Metro supermarkets in Ontario were to begin carrying Hydration Mix packets of CWENCH Hydrationâ„¢ in their pharmacy sections.
Based on early-stage performance of CWENCH Hydrationâ„¢ in Metro's Ontario stores, Cizzle Brands has worked with METRO Inc. to make the following additional placements of the product in the grocer's Quebec locations:
- CWENCH Hydrationâ„¢ Ready-to-Drink ("RTD") Rainbow Swirl , Blue Raspberry , Cherry Lime , and Berry Crush flavours are now sold in approximately 130 Metro supermarkets in Quebec; and
- Hydration Mix in the 10-Count packet format for CWENCH Hydrationâ„¢ flavours Rainbow Swirl and Blue Raspberry are now sold in approximately 100 Metro supermarkets in Quebec.
As of December 21, 2024, METRO Inc. operates a network of some 995 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson , and 640 pharmacies primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners. More information about METRO can be found on its website: https://corpo.metro.ca/en/home.html
Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "We are pleased that CWENCH Hydrationâ„¢ has performed well in Metro supermarkets in Ontario, leading to an expansion into their locations in the Quebec market. Grocery is proving to be an important category for us, particularly because there are many more opportunities to drive awareness of new products ( e.g. , through floor displays, weekly flyers, etc.) which we can leverage to encourage first-time purchase conversions. Working with the METRO Inc. team has been a great pleasure for us, and we look forward to continuing this relationship as we seek to further establish CWENCH Hydrationâ„¢ as a leading name in sports beverages."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydrationâ„¢, please visit: https://www.cwenchhydration.com
Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.
On behalf of the Board of Directors of the Company,
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250325984171/en/
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
News Provided by Business Wire via QuoteMedia
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