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In January 2025, Cizzle Brands announced its initial placement in select Metro locations in Ontario. An expanded product range has now been added to more than half of all Metro stores in Quebec.
Cizzle Brands (CBOE:CZZL) is a sports nutrition company driving transformative change within the health and wellness industry. The company commenced trading on CBOE Canada on December 30, 2024, marking a significant milestone in its growth trajectory.
Cizzle Brands leverages deep-rooted connections in the professional sports sector by collaborating with elite athletes to trial and refine health and wellness products to ensure optimal performance, while still being appropriate for athletes of all ages. The CWENCH Hydration products underscore its commitment to premium-quality offerings.
Through Cizzle's broad-based grassroots programs, more than 12,000 youth athletes across North America are sponsored by Cizzle, featuring CWENCH logos on their helmets, jerseys and water bottles.
Company Highlights
- Cizzle is dedicated to driving transformative change in the health and wellness industry by offering premium, clean-label sports nutrition products.
- The companycollaborates with elite athletes and professional sports teams to trial and refine its product offerings, ensuring optimal performance.
- Its flagship brand - CWENCH Hydration - is one of the fastest-growing hydration products in the world, with endorsements from top athletes like Nathan MacKinnon and Andrew Wiggins, as well as up-and-coming superstars Gavin McKenna and Chloe Primerano. Wiggins is also a significant investor in the business.
- The company generated $5 million dollars in net sales in its first 6 months of operations with a gross margin of 60% and is projected to generate net sales of $13 to $15 million in its first fiscal year.
- Driven by a well-defined growth strategy, the company is expanding distribution through major retailers, international market entry, and potential strategic acquisitions to drive revenue growth and market penetration.
- Cizzle’s executive team has extensive experience in CPG, brand building and public markets, including former executives of BioSteel and DreamWater.
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Cizzle Brands Corporation
Investor Insight
Through its innovative line of diversified products, Cizzle Brands Corporation is well-positioned to capitalize on the global MAHA (Make America Healthy Again) movement sweeping the nation. This includes increased consumer demand for low-sugar, high-quality functional foods and beverages, nutritional supplements and sustainable packaging.
Overview
Cizzle Brands Corporation (CBOE:CZZL) is a dynamic sports nutrition company dedicated to driving transformative change within the health and wellness industry. Cizzle commenced trading on CBOE Canada on December 30, 2024, marking a significant milestone in its growth trajectory.
Leveraging deep-rooted connections in the professional sports sector, the company collaborates with elite athletes to trial and refine its health and wellness products to ensure optimal performance, while still being appropriate for athletes of all ages. Its CWENCH Hydration line of products underscores its commitment to premium-quality offerings.
Cizzle maintains a global R&D innovation team involving top nutritionists, dieticians and strength coaches to develop cutting-edge products and bring them to market. This approach ensures that each product is designed to meet the highest standards of performance and wellness.
As consumers become increasingly health-conscious, there is a significant shift toward products that offer clean ingredients and functional benefits, such as hydration, recovery and natural energy. The functional beverage market size is estimated to reach US$229.75 billion in 2025, and is expected to climb to US$329.68 billion by 2030, at a CAGR of 7.49 percent. This growth is driven by rising disposable incomes, heightened awareness of physical well-being, and the growing popularity of fitness lifestyles.
CWENCH Hydration is already recognized as one of the fastest-growing hydration products in the world. In its first 6 months of operation, it generated net sales of $5 million with gross margins of 60 percent and is on track to achieve $13 to $15 million in sales in its first fiscal year. Since its launch, CWENCH has been endorsed by elite athletes and adopted by professional sports teams across North America.
Cizzle is led by a seasoned executive team with extensive experience in consumer-packaged goods, brand building and public markets.
Market Differentiator
Cizzle differentiates itself by developing aspirational products consumed by aspirational people that drive awareness in key markets. Through its broad-based grassroots programs, over 12,000 youth athletes across North America are sponsored by Cizzle, featuring CWENCH logos on their helmets, jerseys and water bottles.
As Cizzle's products develop loyal followings in key markets, other consumer groups are pulled into engagement with its brands. With so many youth athletes making CWENCH Hydration their preferred sports drinks, pantry-loading parents who support sugar-free, all-natural alternatives for their kids become advocates - and ultimately consumers of CWENCH.
Cizzle's commitment to sustainability is another key differentiator. By adopting eco-friendly packaging solutions such as Tetra Pak, the company significantly reduces its environmental impact compared to traditional materials. It also limits the amount of plastics that touch Cizzle's products, minimizing the risk of exposure to microplastics. This move not only addresses growing consumer demand for healthy and sustainable products but also reinforces Cizzle's brand values.
Well-defined Growth Strategy
Too often emerging CPG companies grow faster than their capitalization and infrastructure can support, leading many to flame out or incur dilutive financings. Cizzle is focused on maximizing shareholder value through sustainable revenue growth, strong gross margins, profitability and strategic acquisitions.
As brand awareness grows, and velocity through current retailers accelerates, the company plans to increase sales by expanding distribution channels through major Canadian retailers to boost market penetration and drive product visibility in high-traffic retail locations.
At the same time, Cizzle is building brand awareness and driving sales in select US and European markets where it can drive velocity while maintaining gross margins.
Product innovation is a key pillar of Cizzle’s growth strategy. The company has or is preparing to launch multiple new products across various consumer channels in 2025, including CWENCH Protein and Spoken Nutrition, among others. Each product launch will be supported by targeted marketing campaigns, in-store activations, and influencer partnerships to create brand awareness and drive consumer demand. Furthermore, Cizzle is actively pursuing opportunities to acquire young, innovative companies in the health and wellness sector that align with its mission, thus accelerating portfolio expansion.
Company Highlights
- Cizzle is dedicated to driving transformative change in the health and wellness industry by offering premium, clean-label sports nutrition products.
- The companycollaborates with elite athletes and professional sports teams to trial and refine its product offerings, ensuring optimal performance.
- Its flagship brand - CWENCH Hydration - is one of the fastest-growing hydration products in the world, with endorsements from top athletes like Nathan MacKinnon and Andrew Wiggins, as well as up-and-coming superstars Gavin McKenna and Chloe Primerano. Wiggins is also a significant investor in the business.
- The company generated $5 million dollars in net sales in its first 6 months of operations with a gross margin of 60 percent and is projected to generate net sales of $13 to $15 million in its first fiscal year.
- Driven by a well-defined growth strategy, the company is expanding distribution through major retailers, international market entry, and potential strategic acquisitions to drive revenue growth and market penetration.
- Cizzle’s executive team has extensive experience in CPG, brand building and public markets, including former executives of BioSteel and DreamWater.
Key Products & Brands
CWENCH Hydration
Cizzle’s flagship product, CWENCH Hydration, is a sugar-free, all-natural sports drink formulated with 6+ essential electrolytes and only 10 calories per serving. It stands out with eco-friendly Tetra Pak packaging and no preservatives. Endorsed by high-profile athletes like Nathan MacKinnon, Andrew Wiggins, Gavin McKenna and Chloe Primerano, CWENCH has gained traction in major retail outlets across Canada and select US markets. Its rapid market adoption has solidified it as one of the fastest-growing products in its category.
CWENCH Protein
CWENCH Protein, a post-workout recovery solution, comes in both whey and vegan options. Available in chocolate and vanilla flavors, it leverages the existing CWENCH distribution network to ensure broad reach.
Spoken Nutrition
Spoken Nutrition is a premium supplement line designed to enhance athletic performance and overall wellness by unlocking the expertise behind the world's best athletes. Developed in collaboration with elite trainers and scientists to make products that work, the range includes 14 SKUs targeting various health benefits. A standout product, Sleep Builder, has received significant acclaim for its positive impact on recovery and sleep quality. Spoken Nutrition primarily targets direct-to-consumer channels, elite training facilities and partnerships with celebrity trainers.
Management Team
John Celenza – Chairman & Chief Executive Officer
John Celenza co-founded BioSteel Sports, where he played a pivotal role in scaling the business within the consumer goods sector. His expertise in brand development and market expansion is instrumental in guiding Cizzle's strategic direction.
Tucker Wright – President & Chief Revenue Officer
Tucker Wright brings a wealth of experience from leadership roles at DreamWater and BioSteel. His proficiency in revenue generation and market strategy supports Cizzle's growth initiatives and market penetration efforts.
Anthony Mila – Chief Marketing Officer
Anthony Mila, formerly CEO of HighRise Marketing and CMO of BioSteel, has a strong background in marketing within the health and wellness industry. His strategic vision drives Cizzle's brand positioning and consumer engagement.
Blane Kaufman – Chief Operating Officer
Blane Kaufman previously led operations at BioSteel, bringing extensive operational expertise to Cizzle. His focus on operational efficiency ensures the seamless execution of the company's strategic plans.
Steven Tschirhart – Chief Financial Officer
Steven Tschirhart, who spent over a decade at Kraft Heinz ultimately as Head of Coffee Canada, oversees the financial operations of Cizzle, ensuring fiscal responsibility and strategic financial planning to support the company's growth objectives.
Andy O'Brien – Chief Performance Officer & Director
Andy O’Brien is a legendary sports performance coach who has collaborated with world-class athletes and elite trainers. His expertise contributes to the development of Cizzle's performance-oriented products.
A Sports Nutrition Company Leading the Next Wave in Health and Wellness
Cizzle Brands Begins Distributing CWENCH Hydration to Metro Grocery Stores in Quebec
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , is pleased to announce that METRO Inc., food and pharmacy leader in Québec and Ontario, has started carrying CWENCH Hydration™ in Metro stores in the province of Quebec, alongside Metro stores in Ontario that are already carrying CWENCH Hydration™ products.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250325984171/en/
Following the success in Metro Inc. stores in Ontario, CWENCH Hydrationâ„¢ is now available at Metro Inc. stores across the Province of Quebec.
Cizzle Brands continues to strategically scale the brand footprint of CWENCH Hydrationâ„¢ across Canada, and this placement fortifies the Company's growth in the Quebec market. Recent developments in Quebec include commercial site distribution of CWENCH Hydrationâ„¢ through Montreal-based Van Houtte Coffee Services (who services over 3,000 locations in the Montreal area alone) and full distribution across MacEwen-owned gas stations in both Ontario and Quebec.
In a press release dated January 9, 2025 , Cizzle Brands announced that 47 Metro supermarkets in Ontario were to begin carrying Hydration Mix packets of CWENCH Hydrationâ„¢ in their pharmacy sections.
Based on early-stage performance of CWENCH Hydrationâ„¢ in Metro's Ontario stores, Cizzle Brands has worked with METRO Inc. to make the following additional placements of the product in the grocer's Quebec locations:
- CWENCH Hydrationâ„¢ Ready-to-Drink ("RTD") Rainbow Swirl , Blue Raspberry , Cherry Lime , and Berry Crush flavours are now sold in approximately 130 Metro supermarkets in Quebec; and
- Hydration Mix in the 10-Count packet format for CWENCH Hydrationâ„¢ flavours Rainbow Swirl and Blue Raspberry are now sold in approximately 100 Metro supermarkets in Quebec.
As of December 21, 2024, METRO Inc. operates a network of some 995 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson , and 640 pharmacies primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners. More information about METRO can be found on its website: https://corpo.metro.ca/en/home.html
Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "We are pleased that CWENCH Hydrationâ„¢ has performed well in Metro supermarkets in Ontario, leading to an expansion into their locations in the Quebec market. Grocery is proving to be an important category for us, particularly because there are many more opportunities to drive awareness of new products ( e.g. , through floor displays, weekly flyers, etc.) which we can leverage to encourage first-time purchase conversions. Working with the METRO Inc. team has been a great pleasure for us, and we look forward to continuing this relationship as we seek to further establish CWENCH Hydrationâ„¢ as a leading name in sports beverages."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydrationâ„¢, please visit: https://www.cwenchhydration.com
Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.
On behalf of the Board of Directors of the Company,
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250325984171/en/
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
News Provided by Business Wire via QuoteMedia
Cizzle Brands Lands Title Sponsorship for the CWENCH All Canadian Basketball Games
CWENCH Hydrationâ„¢ has become the title sponsor of the CWENCH All Canadian Basketball Games, alongside other sponsors including Nike, TSN and Team Town. Cizzle Brands continues to build out its portfolio of sponsorships in Canadian grassroots sports, driving visibility for CWENCH Hydrationâ„¢ as a healthy and great-tasting hydration option for athletes of all ages.
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , is pleased to announce that its flagship brand CWENCH Hydration™ is gaining further prominence in Canadian athletics through a five-year title sponsorship agreement of the CWENCH All Canadian Basketball Games, a three-day NBA-sanctioned event for Canadian male and female senior high school basketball players taking place on Friday, April 4, 2025 and Saturday, April 5, 2025. The event will be broadcast across Canada on TSN, and will have pre-promotion during the network's coverage of the NCAA® March Madness® tournaments this month.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250320762204/en/
CWENCH Hydration is now title sponsor of the CWENCH All Canadian Games, a three-day event that celebrates Canada's top 24 senior male and female Canadian high school basketball players.
In addition to title sponsorship of the CWENCH All Canadian Basketball Games, the five-year agreement provides Cizzle Brands with comprehensive sponsorship rights for the promotion of its brands. This includes the naming rights for the event, naming rights for the CWENCH Player of the Game, the CWENCH logo appearing on all players' jerseys, commercial spots during the national broadcast on TSN, bench rights and exclusivity in the hydration category.
Also, as part the event, all of the athletes will take part in clinical sweat-testing trials to measure the impact that CWENCH Hydrationâ„¢ has on performance.
Supporting grassroots sports initiatives in Canada is core to Cizzle Brands' ethos as a company, and has proven to be especially impactful for the early-stage growth of CWENCH Hydrationâ„¢ in the North American marketplace. In addition to Cizzle Brands' recently announced sponsorship of the CWENCH All Canadian Volleyball Games, CWENCH also sponsors 500 youth hockey teams in Canada, representing over 12,000 youth hockey players. Last year, Cizzle Brands also obtained a sponsorship deal with Canlan Sports for a major four-rink hockey complex in the Toronto area, which is now named CWENCH Centre - A Canlan Sports Community . These efforts have contributed to driving strong demand for CWENCH Hydrationâ„¢, with many of its leading retail and distribution partners re-ordering product at a fast pace, as further detailed in the Company's March 6, 2025 press release.
The CWENCH All Canadian Games will feature the top 24 senior male and female Canadian high school basketball players as selected by a committee including provincial and national representatives, clubs, coaches, scouts, and media from across the country. At the Athlete Institute in Orangeville, Ontario (near Toronto), participants engage in a series of activities over three days. These activities include on-and-off court training, practices and scrimmages in front of NBA personnel, a 3-Point Shootout, a Slam Dunk Competition, and Boys and Girls games. As an NBA-sanctioned event, the CWENCH All Canadian Basketball Games attract representation from the majority of the National Basketball Association's organizations.
More information about the CWENCH All Canadian Basketball Games can be found on the event's website: https://www.cwenchallcanadian.com .
Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "We are delighted to sponsor the CWENCH All Canadian Basketball Games. The impact that this event has had on Canadians coast-to-coast is staggering. From a brand recognition standpoint, it will be instrumental to our continued growth and, as an organization, we take great pride in supporting grassroots athletics across Canada. The CWENCH All-Canadian Games will be a key catalyst for the continued growth of CWENCH Hydrationâ„¢."
Jesse Tipping, CEO of the Athlete Institute Ltd., which is organizing games, added: "Cizzle Brands is an incredible Canadian company that puts the needs and health of young athletes at the forefront. I am proud to have CWENCH Hydrationâ„¢ be the title sponsor for the games and look forward to our future together."
"As the Official Broadcaster of the CWENCH All Canadian Games, it's an honour for TSN to shine the spotlight on Canada's emerging young basketball players," said Shawn Redmond, VP, Bell Media Sports. "Canadian players are making a massive impact on the sport at all levels, and the CWENCH All Canadian Games are a key stepping stone, ensuring the next generation has a national platform to showcase their talents for fans."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydrationâ„¢, please visit: https://www.cwenchhydration.com
For more information about the CWENCH All Canadian Games, please visit: https://www.cwenchallcanadian.com
Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.
On behalf of the Board of Directors of the Company,
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250320762204/en/
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
News Provided by Business Wire via QuoteMedia
Cizzle Brands Corporation Reports $5.64 Million in Net Sales in the First Half of its 2025 Fiscal Year
For the six-month period ended January 31, 2025, Cizzle Brands recorded over $5.64 million in net sales, with a gross profit margin of 60.03% and gross profit of over $3.38 million. These earnings were primarily driven by sales of CWENCH Hydrationâ„¢ in Canada, with sustained sales of the product in the United States and Europe. The Company has publicly filed its financial results for the second quarter of its 2025 fiscal year, and its management team will be hosting a webcast to discuss these results on Thursday, March 27, 2025.
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , today released its financial results for the second quarter of its 2025 fiscal year (three months ended January 31, 2025, referred to herein as "FQ2 2025"). The results for FQ2 2025 capped off the first half of Cizzle Brands' inaugural fiscal year as a public company, in which more than $5.64 million in net sales were generated, with 60.03% gross profit margin and gross profit of over $3.38 million.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250317771206/en/
During FQ2 2025 Cizzle Brands' common shares became listed on the Cboe Canada stock exchange, an event that was commemorated by the bell-ringing ceremony pictured above at the exchange's Toronto office
Throughout the first half of the Company's 2025 fiscal year, Cizzle Brands accelerated strategic commercialization efforts for its flagship product CWENCH Hydrationâ„¢ while also carrying out the launch of Spoken Nutrition , a brand of premium, athlete-grade nutraceuticals. During this period, 71% of Cizzle Brands' sales were made in Canada, with 20% and 9% coming from the United States and Europe, respectively.
Key highlights from Cizzle Brands' FQ2 2025 earnings are listed below. All figures are in Canadian Dollars unless otherwise specified.
- Net sales for FQ2 2025 were $2,856,072 with Cost of Goods Sold being $1,216,689 for gross profit margin of 57.4%;
- Current Assets grew by 43.3% from $7,220,755 at July 31, 2024 to $10,347,341 at January 31, 2025;
- Growth of Current Assets was primarily driven by a 72.8% increase in Cash from $1,519,516 to $2,626,915 and a 126.7% increase in Inventory from $1,376,990 to $3,122,031 between the same two dates;
- All product inventory is "current" with no obsolete inventory and no provisions to inventory having been made;
- CWENCH Hydrationâ„¢ is available in over 1,800 points of distribution across North America, including sites serviced by Van Houtte Coffee Services (a subsidiary of Keurig Dr Pepper), whose established Canada-wide network of over 30,000 doors reduces Cizzle Brands' overhead expenses for logistics and can allow the Company to scale the footprint of CWENCH Hydrationâ„¢ more rapidly;
- Several key retail partners for CWENCH Hydrationâ„¢ were added during the Company's FQ2 2025 including Metro Ontario , MacEwen Petroleum , Canco Petroleum , Fortinos , Sport Chek, Source for Sports, and Life Time Fitness , which is an upscale chain of fitness resorts with over 160 locations across North America; and
- Re-order rates for CWENCH Hydrationâ„¢ have been growing steadily for the Company. In a press release dated March 6, 2025 , Cizzle Brands announced that all accounts which have existed for two or more months have placed at least one reorder. With Cizzle Brands' largest Canadian account during FQ2 2025, the two Hydration Mix versions of CWENCH Hydrationâ„¢ (10-count and 315-gram) have experienced unit sales growth of 72% and 64% (respectively) between FQ2 2025 and the prior fiscal quarter.
Please refer to Cizzle Brands' profile on SEDAR+ ( http://www.sedarplus.ca/ ) to view the Company's full FQ2 2025 earnings reports, as well as its corresponding Management Discussion and Analysis ("MD&A").
Additionally, Cizzle Brands will be hosting a webcast on Thursday, March 27, 2025 at 4:30 PM ET in which the Company's management team will discuss these results in greater detail. Registration (free) is required to attend, and can be done through the following link: https://streamyard.com/watch/htXpXqNJzhUR
Please refer to the Company's March 13, 2025 press release or contact Cizzle Brands Investor Relations for more information regarding the upcoming webcast.
Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "The first half of our fiscal 2025 year was very successful, with the team achieving key milestones against our strategic plan. To have generated over $5.64 million in net sales in just six months is a testament to the brand strength we are creating. Our next two fiscal quarters will take place during spring and summer when sales within our hydration category tend to be higher. Based on this, Cizzle Brands is on track to surpass $14 million in net sales by the end of our first complete fiscal year."
Mr. Celenza continued, "This momentum reflects our team's dedication to growth, the quality of our products, and most importantly the traction we have begun to garner at the consumer level, which is driving repeat purchases as well as organic acquisition of new customers through word-of-mouth. We will continue scaling our business by driving growth through existing channels, and by selectively adding new channels at each step of our commercialization journey. We have significant opportunities in front of us in both Canada and the United States that we are well-positioned to capitalize on, and we will be sharing many of these developments over the coming weeks. We look forward to discussing these financial results on next week's webcast."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydrationâ„¢, please visit: https://www.cwenchhydration.com
For more information about the CWENCH All Canadian Games, please visit: https://www.cwenchallcanadian.com
Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.
On behalf of the Board of Directors of the Company,
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250317771206/en/
For further information, please contact:
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
News Provided by Business Wire via QuoteMedia
Cizzle Brands Corporation Schedules Second Fiscal Quarter 2025 Financial Results Webcast for Thursday, March 27, 2025 at 4:30 PM ET
Following the release of Cizzle Brands' second fiscal quarter 2025 financial results, the Company's management team will be hosting a webcast to provide further insight regarding the results in the context of the Company's ongoing business activities.
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , today announced its plans to release financial results for the second quarter of its fiscal 2025 year ended January 31, 2025 (" FQ2 2025 ") after market close on Monday, March 17, 2025. These results will be available on Cizzle Brands' profile on SEDAR+ ( http://www.sedarplus.ca/ ).
Cizzle Brands will conduct a webcast to discuss these results on the Thursday of the following week. Information regarding the webcast is provided below:
- Date and Time: Thursday, March 27, 2025 at 4:30 pm Eastern
- Scheduled Duration: Approximately one hour
- Registration Link: https://streamyard.com/watch/htXpXqNJzhUR
The webcast's registration link may not be visible through some news aggregation services. Please refer to the News section of the Cizzle Brands' website for a version of this press release with the link. Alternatively, the link may be obtained by contacting Cizzle Brands' Investor Relations team.
Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "As a public company with our common shares traded in three different markets, we take pride in being transparent and communicative with our growing investor base. To that end, we are pleased to be hosting this webcast following the publication of our FQ2 2025 financial results, where we will be able to provide key, plain-language insights with respect to what is behind the numbers, and how they fit into our current operations as we continue to commercialize our brands CWENCH Hydrationâ„¢ and Spoken Nutrition. Our management team is excited to deliver this presentation, and we encourage all current and prospective investors in Cizzle Brands to register to attend."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydrationâ„¢, please visit: https://www.cwenchhydration.com
For more information about the CWENCH All Canadian Games, please visit: https://www.cwenchallcanadian.com
Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.
On behalf of the Board of Directors of the Company,
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
Footnotes
1 72% sequential growth of CWENCH Hydrationâ„¢ 10-count units sold from Cizzle Brands' Fiscal Q1 2025 to Fiscal Q2 2025 reflects unit sales increasing from 11,943 units to 20,543 units each quarter with this account
2 64% sequential growth of CWENCH Hydrationâ„¢ 315-gram units sold from Cizzle Brands' Fiscal Q1 2025 to Fiscal Q2 2025 reflects unit sales increasing from 2,730 units to 4,478 units each quarter with this account
3 39% sequential growth of CWENCH Hydrationâ„¢ RTD beverage units sold during the calendar month of September 2024 compared to the calendar month of January 2025 with this account reflects unit sales increasing from 11,695 units per month to 16,280 units per month
View source version on businesswire.com: https://www.businesswire.com/news/home/20250313759799/en/
For further information, please contact:
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
News Provided by Business Wire via QuoteMedia
Cizzle Brands Achieves Double-Digit Growth For All CWENCH Hydration SKUs Across Top North American Accounts
Among North American key accounts for the Company, retailers and distributors have been placing re-orders for CWENCH Hydrationâ„¢, on average, once per week throughout the first half of this fiscal year. This recurring pace of re-orders clearly demonstrates strong distribution and a high velocity of in-store sales.
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , is pleased to provide investors with an update on sales traction for its flagship product, CWENCH Hydrationâ„¢ . Since the start of the Company's fiscal year (August 1, 2024), CWENCH Hydrationâ„¢ has outperformed initial expectations as the brand continues to be commercialized across Canada and the United States.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250306779889/en/
CWENCH Hydrationâ„¢ continues its strong performance across North America in 2025 (Photo: Business Wire)
To date, every retailer that is carrying CWENCH Hydration has placed at least one re-order within two months of carrying the product. Among four of the Company's key North American accounts, re-orders are being submitted, on average, once per week, with 111 cumulative wholesale orders from these four key accounts since August 1, 2024.
Cizzle Brands' President and Chief Revenue Officer Tucker Wright commented, "As we strategically introduce CWENCH Hydration™ to the market with key retail partners and cultivate a sustained sales pipeline through these channels, we can attribute this re-order rate to several factors. Foremost is the quality of the product, which we believe speaks for itself as customers come back to the store to buy more CWENCH after purchasing it for the first time. This is part of a broader trend, in which there is growing demand for premium healthy hydration options for athletes of all ages… and CWENCH's key differentiators – all-natural, low-sugar, non-plastic packaging – is helping it to excel in the category. Additionally, robust distribution logistics and prominent in-store marketing ( e.g. , endcap displays and point-of-sale materials) have helped to solidify an efficient operations cycle from the point of manufacture to the point of consumption. We will continue to scale the footprint of CWENCH Hydration™ using this playbook, and we are very pleased with the results achieved to date in this fiscal year."
In the Company's largest account in Canada (a national sporting goods retailer with over 100 locations), unit sales of the two Hydration Mix versions of CWENCH Hydrationâ„¢ have grown by 72% 1 (10-Count) and 64% 2 (315-gram) sequentially from the first quarter of the present fiscal year (three-month period from August 1 2024 to October 31, 2024) to the second quarter of the present fiscal year (three-month period from November 1 2024 to January 31, 2025).
Similarly, unit sales of all four Ready-to-Drink ("RTD") flavours of CWENCH Hydrationâ„¢ at Cizzle Brands' largest U.S. account (an upscale chain of fitness centres with over 100 locations throughout the United States) grew by 39% 3 from September of 2024 through January of 2025.
Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "Having launched CWENCH Hydrationâ„¢ in May of 2024, the product has proven itself remarkably well in the Canadian and U.S. marketplaces, which has been sustaining our brand growth and product re-order rate while maintaining strong margins. As a healthy hydration option for athletes of all ages, the visibility of the CWENCH Hydrationâ„¢ brand at the grassroots level has been instrumental to our growth. With orders coming in from athletes and trainers across professional sports teams and Division 1 colleges along with our support of 500 youth hockey teams representing over 12,000 youth hockey players across North America, these factors have helped to establish a substantial presence for CWENCH in the world of sports. Adults, teens, and children are asking for CWENCH by name and are making it part of their hydration playbook. We are only getting started with building market share for CWENCH Hydrationâ„¢, and I believe that these early-stage reorder rates provide us with a growing confidence in terms of what is on the horizon for CWENCH and Cizzle Brands."
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydrationâ„¢, please visit: https://www.cwenchhydration.com
Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.
On behalf of the Board of Directors of the Company,
"John Celenza"
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
Footnotes
1 72% sequential growth of CWENCH Hydrationâ„¢ 10-count units sold from Cizzle Brands' Fiscal Q1 2025 to Fiscal Q2 2025 reflects unit sales increasing from 11,943 units to 20,543 units each quarter with this account
2 64% sequential growth of CWENCH Hydrationâ„¢ 315-gram units sold from Cizzle Brands' Fiscal Q1 2025 to Fiscal Q2 2025 reflects unit sales increasing from 2,730 units to 4,478 units each quarter with this account
3 39% sequential growth of CWENCH Hydrationâ„¢ RTD beverage units sold during the calendar month of September 2024 compared to the calendar month of January 2025 with this account reflects unit sales increasing from 11,695 units per month to 16,280 units per month
View source version on businesswire.com: https://www.businesswire.com/news/home/20250306779889/en/
For further information, please contact:
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
News Provided by Business Wire via QuoteMedia
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